In today's digital, social, and mobile business world, a single business model can no longer meet the rapid changes in the market and the diverse needs of consumers. Enterprises need to constantly innovate and try to find new growth points, and the red envelope forest model is a powerful marketing game.
Schema Highlights:
1. When a user places an order, N people place an order in the future, and the user can get rewards;
2. Primary distribution;
3. Simple and easy to understand, low education cost, very suitable for high-frequency product promotion and sales.
Let's take a concrete example to illustrate how this marketing model works:
Taking a gift package as an example, suppose there are 3 consumers: A, B, and C, who each purchase a gift package worth 100 yuan and get a "red envelope tree", and each consumer can receive up to 10 red envelopes.
A buys a gift pack to get a "Red Envelope Tree" and gets 10 red envelopes;
B buys a gift package to get a "red envelope tree" and gets 10 red envelopes, at this time, the system rewards A with a random red envelope, and A can get 9 red envelopes left;
C buys a gift package to get a "red envelope tree" and gets 10 red envelopes, at this time, the system rewards A and B with a random red envelope, A has 8 left, and B has 9 left;
And so on until you have received 10 red envelopes.
The red envelope forest model is a new type of consumption model, the core concept is "consumption first and then rebate", it attracts consumers in the form of random rebates, through the marketing model of "one order, you can rebate many times", so that consumers can continue to feel the surprise brought by consumption, and at the same time, the platform can control the cost and profit, positive wave ratio, so as to bring higher repurchase rate and more sales for the platform (merchants).
That's all for today's sharing, if you want to know about the mode scheme, you can comment and leave a private message, thank you, goodbye
Disclaimer: This article is only for case sharing, and there is no promotion and marketing
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