Text/Borun
Painted with mountains, beautiful tea plantations like scrolls
She is the "Yueyang Tea Tablet" of the famous city of Jianghu, sucking the aura of Yuezhou, taking the essence of Dongting, originating from ancient myths, paying tribute to the imperial court, and passing on to the Wanli Tea Ceremony, writing a magnificent history of the development of yellow tea;
She is the "leading brand" of national yellow tea, she is the hometown of Chinese yellow tea, she is the yellow tea industry belt around Dongting Lake, is one of the four major plates of the Hunan tea industry, is one of the only hunan and yellow tea category of ten famous tea, holding high the banner of "reviving Chinese yellow tea", leading Chinese yellow tea, with the dream of "ten billion industry, a century-old brand", the development trend is like a spring tide, painting a magnificent picture on the shore of Dongting Lake;
She is the "happiness code" of the prosperity of the people, with the comprehensive output value of tea driven by 5.3 billion yuan, helping 50,000 peasant households to increase their income and become rich, of which nearly 10,000 poor households, handed over the high score of poverty alleviation and prosperity.
She is the "Yueyang Yellow Tea" from the golden line of tea production at 30° north latitude!
Cup hidden cave court show, yellow tea world incense
Eight hundred miles under the heavens, four thousand years of Yueyang yellow tea.
Recently, Wang Yiou, secretary of the Yueyang Municipal Party Committee, proposed at the eighth party congress of the city: "It is necessary to fully excavate local elements such as dragon boating, yellow tea tasting, and migratory birds, and truly make 'Dongting Tianxia water, Yueyang Tianxia' famous." "In recent years, Yueyang City has broken through the trend in the development of the yellow tea industry, and its wind is strong. According to the plan, by 2025, the city's tea garden area will be stable at 300,000 mu, the total output will reach 35,000 tons, the first, second and third industries will be deeply integrated, and the comprehensive output value of the tea industry will exceed 10 billion yuan, and strive to build "Yueyang Yellow Tea" into a well-known public brand in the country, and realize the transformation from a large tea-producing city to a strong industrial city.
Make "Yueyang Yellow Tea" into a well-known public brand in the country
Inheritance of the momentum - play the Yueyang Yellow Tea card well
The vast banks of Dongting Lake, the green mountains of Junshan Island, the tea gardens are stacked with greenery, and the tea trees with uniform ridges are like green blue waves dancing with the wind.
The origin of Junshan Silver Needle ---- Junshan Island Yang Yijiu / Photo
Junshan Island Tea Garden Zhao Zhangtian / Photo
At this time, a pot of Junshan silver needles has been brewed, waiting for you to open the storybook of yellow tea.
Thousand-year-old yellow tea has a long history. Yueyang is one of the birthplaces of Chinese yellow tea culture, and opening up a broad and profound history of Yueyang will also open up the history of Chinese yellow tea with a long history.
Yueyang yellow tea, from Emperor E and Female Ying sowing tea seeds on Yueyang Junshan Island, to Princess Wencheng bringing this tea to Tibet; from the "Baling County Chronicle" to "Junshan Tribute Tea from the Beginning of the Qing Dynasty, Eighteen Catties of Tribute per Year", and then to becoming a national ceremony tea, interpreting the long history, culture and legendary quality of Yueyang Yellow Tea.
Yueyang Yellow Tea Museum
The ancient production of Yueyang's "Huanghu Lake ointment", Sui and Tang Dynasty since the tribute to the court, is the predecessor of Yueyang yellow tea; Yueyang is an important node city of "tea road", the territory of Linxiang City Nieshi Town Longjiao Mountain, there are still ancient tea garden ruins and tea mashed tea sets and other ancient cultural relics; Chinese tea history classics called "Dream of the Red Chamber" the forty-first time to describe Jia Mu's favorite drink of "Lao Junmei", that is, the Junshan silver needle on Junshan Island in Dongting Lake.
The difference of Yueyang yellow tea benefits from the unique geographical conditions of Yueyang and its unique "yellow tea process".
Killing, first baking, first wrapping, re-drying, re-wrapping, foot fire... In addition to many commonalities, what is more unique than other types of tea is the special process of "stuffy yellow". It is this almost mysterious "stuffiness" that creates the special quality of yellow tea: yellow soup yellow leaves, taste sweet.
Junshan silver needle tea picture
Leisurely tea rhyme, cups are full of cave beauty. "Beigang Maojian" is one of the representatives of huangxiao tea, known as "Huanghu Ointment", which has inherited more than 1,000 years of production technology; the Junshan silver needle, known as the "crown of yellow tea", can rise and fall in water, and is known as the best in yellow bud tea.
Famous cities in the rivers and lakes, yellow tea is fragrant. As one of the six major tea categories in China, yellow tea is known as "the noble in tea, gold in the cup" reputation, Yueyang yellow tea production accounted for 55.47% of the country, in 2011, Yueyang was awarded the title of "China's Yellow Tea Town" by the China Tea Circulation Association; in 2014, the former General Administration of Quality Supervision, Inspection and Quarantine approved the implementation of geographical indication product protection for "Yueyang Yellow Tea"; on November 15, 2019, Yueyang Yellow Tea was selected into the Chinese Agricultural Brand Directory; in 2020, Junshan Silver Needle was awarded the first batch of "One County, One Special" in Hunan Province. Excellent brand of agricultural products; in 2021, the yellow tea making technology (Junshan silver needle tea making technology) was selected into the fifth batch of national intangible cultural heritage representative project list.
In recent years, Yueyang has taken advantage of the momentum, based on natural and humanistic advantages, so that Yueyang yellow tea has developed rapidly from a very small share to a public brand that has entered the provincial key construction together with Anhua black tea and Hunan black tea, becoming a national regional public brand, and step by step going abroad and going to the world, growing into a "leading brand" of national yellow tea.
On July 10th, The release of the health care efficacy of Yueyang yellow tea and the promotion meeting of the new products of "Yueyang Tea Tablets" were held, and Sui Zhongzhong, vice governor of Hunan Provincial Government (first from the left), and Li Aiwu, deputy secretary of the Yueyang Municipal Party Committee and mayor (third from the left), toured the Yueyang Pavilion of the exhibition center.
At the promotion meeting, Liu Zhonghua, academician of the Chinese Academy of Engineering and professor of Hunan Agricultural University, authoritatively released the effects of Yueyang yellow tea such as "reducing sugar, moisturizing the lungs, nourishing the face and nourishing the stomach".
Characteristic empowerment - singing the song of industrial prosperity
Autumn rain is fierce and fruitful.
Yueyang Yellow Tea 2021 pulled upwards and took off to a new height. The city held Yueyang Yellow Tea Seminar, and carried out tea activities such as the "Five Walks" of Yueyang Yellow Tea, the Yueyang Yellow Tea Maker Competition, and the selection of "Charming Tea Town and Most Beautiful Tea Garden" to create an atmosphere of "Yellow Tea Town". It has organized delegations to participate in large-scale domestic tea fairs in Hangzhou, Shanghai, Hohhot, Harbin and other places, launched the "Yueyang Yellow Tea" high-speed rail special train with the title of the whole vehicle, and broadcast the "Junshan Silver Needle Yueyang Yellow Tea" advertisement in 17 sets of CCTV, and the influence of Yueyang Yellow Tea in the country has been expanding. The revival of the yellow tea industry is expected, and the sprint to Yueyang yellow tea "113" 10 billion tea industry target can be expected.
Yueyang Building 5A Yellow Tea Experience Hall Li Jian / Photo
In recent years, Yueyang has raised the banner of "reviving Chinese yellow tea", which has made great efforts to the development of the yellow tea industry and spent a lot of effort. In particular, many efforts have been made in the promotion of suitable varieties of yellow tea, the construction of high-quality tea gardens, the cultivation of leading enterprises and the formulation of standards.
Strengthen the construction of the base, and improve the quality of the tea garden. Adhering to the principle of "ecology, fine seeding, standardization and standardization", the construction of tea garden bases has changed from opening and expanding the area of the garden and extensive operation to doing fine work, improving quality and efficiency. Taking the implementation of the standard garden construction as the starting point, integrating and promoting advanced and applicable technologies, focusing on the promotion of special fertilizers for tea, cooperating with Jinye Zhongwang Company to pilot from leading tea enterprises; promoting the improvement of tea varieties and green prevention and control technologies for diseases and insect pests, and starting to plant golden tea seedlings in some replanting and new tea gardens; promoting tea garden machine farming, machine repair, machine picking, and mechanism, alleviating labor shortages, and improving the comprehensive production capacity and efficiency level of tea garden unit area.
Tea gardens improve quality and efficiency
At present, Baishi Tea Garden is listed as a national yellow tea planting standardization demonstration area, youji and Wuxinghong two tea enterprises successfully applied for the provincial characteristic industrial park project, Shengfeng tea industry rose to the provincial leading enterprise.
Cultivate industrial clusters and gradually show the agglomeration effect. Under the guidance of the expert team of Hunan Agricultural University, Yueyang City has increased the support and cultivation of tea business entities, established an industrial cluster with provincial leading enterprises as the core, and driven the common development of surrounding tea enterprises and tea professional cooperatives, highlighting regional characteristics and exerting the agglomeration effect.
For example, Junshan District takes Junshan Silver Needle Company as the leader and focuses on building high-grade tea agglomeration areas such as silver needles and Maojian; Linxiang takes Yongju Company as the leader and focuses on creating a tight-pressed tea agglomeration area; Pingjiang County takes Jiushizhai Company as the leader and focuses on building alpine organic tea agglomeration areas; Yueyang County, Economic Development Zone, and Miluo City respectively focus on building Beigang Maojian, Dongtingchun and export loose tea agglomeration areas. The development of the yellow tea industry in Yueyang is focused and distinctive, showing a thriving and gratifying situation.
A wide range of Yueyang yellow tea products
The Cuban Tomb, now Yueyang, is invariably yellow tea. The most important thing about the development of Yueyang yellow tea is the bottom line.
In 2020, Yueyang has developed 3 national tea advantageous regional counties, 6 key counties in the province's tea industry (58 in the province), 7 national-level standard tea gardens, 12 provincial tea characteristic industrial parks, 31 provincial and municipal tea leading enterprises, 75 tea professional cooperatives, 574 tea business entities, and the "production and research and marketing" chain of Yueyang yellow tea has initially taken shape.
Today, riding on the east wind of the 100 billion industry of Xiang tea, Yueyang Yellow Tea departs from the shore of Dongting Lake and is famous at home and abroad, drawing a grand blueprint for the return of the Chinese Yellow Tea King.
Integration and cohesion - take the road of rural revitalization
Wearing a straw hat and flat shoes, Yu Jiancai, 64, of Phoenix Mountain Village, skillfully found the irrigation device hidden on the side of the road along the mountain path, unscrewed the switch, splashed everywhere, and began to nourish the tea garden...
In the past, Youliang Mountain was a barren mountain with overgrown grass, and the villagers' life was very simple. In 2014, Hunan Youji Tea Industry Co., Ltd. settled in, and the Xiangsheng Ecological Planting Farmers Professional Cooperative was born, and the barren mountains grew a "golden lump" to get rid of poverty and get rich.
"In the first half of this year alone, Youji Tea produced 2 tons of organic tea, and the sales revenue reached more than 3 million yuan." Li Chuzhuang, head of Youji Tea Industry, introduced that the company adopted the production cooperation model of "company + cooperative + base + farmer" to attract local farmers to join, spending about 1 million yuan on villagers' labor wages every year, and accumulatively driving 1600 farmers to increase their income.
The picture shows the base of the alpine tea garden in Fenghuangshan Village
In addition to the development of the tea garden industry, the company has also introduced the planting of excellent fruit trees, landscape forests, investment in the construction of antique landscape platform, antique archway, fishing pond, walking trail and other supporting facilities, initially formed a natural agricultural experience garden, flower and fruit picking tea, ascending summer fishing annual tourism project portfolio.
Drive along the highway around the mountain, play the tea production base, eat and live in the farmer's home, interact with the farmers, and drive the income of a series of projects such as agricultural product sales, diet, and accommodation... The development blueprint of Fenghuangshan Village to take the road of integrated development of agricultural industry is gradually being realized.
This is also the epitome of Yueyang City taking the road of "tea +" integrated development and realizing the transformation of rural revitalization from "blood transfusion" to "hematopoiesis".
In recent years, Yueyang City has highlighted the combination of tea tourism and promoted the "integration" development of the yellow tea industry. Adhere to the combination of tea garden construction and sightseeing tourism, rebuild a number of ecological landscape tea gardens representing the image of Yueyang yellow tea, combine ecological tourism, cultural facilities and natural landscapes, and create a product system that integrates tea culture experience, leisure tourism and other functions. Further explore the tourism function of tea gardens, extend the tea industry chain, drive the development of tea sales, rural tourism, and catering services, and promote the new vitality of the traditional tea industry.
Dongting Spring Tea Garden Study Activities
At the same time, we will accelerate the construction of a high-quality development platform with distinctive characteristics, diversified formats, entrepreneurial innovation, brand incubation, and integration of production and town, such as Huangcha Town in Junshan District (yellow tea production, processing and tourism), Huangsha Street Tea Xiang Town in Yueyang County (combination of yellow tea and agricultural tourism), Yueshan Tea Town in Nanhu New District (yellow tea experience and e-commerce sales), and Jiayi Kangyang Town in Pingjiang County (sightseeing agriculture and alpine organic tea). At present, Yueyang County Huangsha Street Chaxiang Town has been rated as a provincial agricultural industry strong town and a provincial research base.
International Tea Day events
Revitalize agriculture and generate income, and get rich on the one hand. In 2020, Yueyang tea garden area of 301,000 mu, the total output of tea 28,400 tons, yellow tea output of 8,670 tons, the city's comprehensive tea output value driven by Yueyang yellow tea is 5.3 billion yuan, a total of 50,000 farmers have increased their income and become rich, of which nearly 10,000 poor households, in Pingjiang County, the establishment of 20,000 mu of alpine organic tea industry model area, radiation to drive more than 8,000 precision poverty alleviation households in 46 villages to get rid of poverty and become rich.
Facing the future, the "14th Five-Year Plan" of Yueyang Yellow Tea is about to come out, accelerate the registration of Yueyang Junshan Silver Needle Geographical Trademark, promote the publicity of public brands and health care effects, build a three-dimensional matrix of Yueyang Yellow Tea marketing, and build a modern tea industry system... Towards the construction of the province's modern tea industry innovation and development pilot zone, towards the goal of 10 billion tea industry strides forward, for the revitalization of the countryside drum and shout.
Facing the clarion call of the 100 billion tea industry, Yueyang Yellow Tea is like a giant ship that chops waves and waves, helping rural revitalization. The industry is thriving, strong and has great potential, carrying the dream of rural revitalization of 5.7 million Yueyang people and the dream of rural revitalization of 5.7 million Yueyang people.
[Editor-in-Charge: Listen to The Week]
[Source: New Hunan Client]