In 2024, Liangshan will make every effort to promote all-for-one full-time tourism and accelerate the high-quality development of Liangshan's culture and tourism.
On January 11, Ningnan County launched the Sunshine Music Season "Happy Ningnan" Star Concert, which invited the famous singer Qi Qin, some well-known domestic singers and local popular artists to perform on the same stage, "igniting" a warm "fire" for the winter between New Year's Day and the Spring Festival.
On November 29, 2023, the 2023 5th Daliangshan Theater Festival opened in Xichang City, which is one of the contents of the 2023 "Winter Warm Sun Liangshan Tour" series of activities. The launch of this series of activities has made Liangshan more and more lively this winter.
With the theme of "Warm Sun in Winter, Liangshan is Not Cool", the series of activities will be carried out in the form of "4+N" from November 2023 to January 2024, of which "4" refers to the first China (Sichuan) National Music Week, Daliangshan Winter Sunshine Music Season, Xichang Qionghai Wetland Marathon, and Daliangshan Theater Festival, and "N" refers to various cultural and tourism activities held in various counties and cities in Liangshan Prefecture.
Dechang Lisu Water Village.
All-for-one full-time tourism to solve the "off-season" embarrassment
The distant mountain peaks are shrouded in clouds and mist, and the lakes below the mountains are clear, the wetlands are lush, the sun is shining, and the flowers are in full bloom...... This is a warm scene in winter in Liangshan.
At the Seventh Plenary Session of the Ninth State Party Committee held on June 21, 2023, it was proposed to cultivate a full-time tourism brand of "cool in summer and warm in winter", and strive to create a new situation in the construction of a strong state in cultural tourism.
Liangshan's profound ethnic culture, beautiful and colorful landscapes, and rich red heritage are the advantages and confidence of Liangshan's high-quality tourism development.
"In the new round of cultural tourism development, Liangshan must not fall behind, nor is it allowed to fall behind. The Liangshan Prefecture Culture and Tourism Development Conference held on November 17, 2023 set such a tone.
The Liangshan Prefecture Party Committee and the Liangshan Prefecture Government issued the "Implementation Opinions on Comprehensively Promoting the "Three Strong Prefecture Strategies" in the "Three Major Articles", which clearly proposed: adhere to the cultural and plastic tourism and the tourism to highlight the culture, shape the characteristic brand of "Yihai Alliance, Colorful Daliangshan", give full play to the endowment advantages of "cool in summer and warm in winter", and implement brand, service, Publicize and enhance actions, create high-quality tourism routes, develop all-for-one and full-time tourism, promote the in-depth integration and development of culture and tourism, promote the high-quality development of the service industry, and accelerate the construction of Sichuan Literature and Art Sub-center and an international sunshine health tourism destination.
All-for-one full-time tourism, Liangshan has confidence: this is the core area of the national Tibet-Qiang-Yi cultural industry corridor, the hinterland of the "Great Shangri-La Tourism Loop", the Yi song and dance costume culture, the Mosuo culture of Lugu Lake, the Tibetan culture of Muli, the special food culture and other ethnic cultures reflect each other, Xichang Satellite Launch Center, the national tourist resort Qionghai Lushan, the "Oriental Daughter Country" Lugu Lake, the national scenic spot "Quaternary Ancient Glacier Geopark" Luoji Mountain, the 5958-meter-high Xianuo Duoji Snow Mountain, "the edge of the earth"The Great Cliff of Longtou Mountain is famous.
Liangshan has abundant natural tourism resources and landscape resources. At present, Liangshan Prefecture has identified 20,543 tourism resources, including 3,386 excellent tourism resources, with 8 categories, 26 subcategories, and 131 basic types, with more than 160 representative scenic spots. Qionghai, Lugu Lake, Mahu, Yihai and other lakes are beautiful, Jinsha River, Yalong River, Dadu River three rivers flow, Luoji Mountain, Lushan Mountain, Qialang Duoji Snow Mountain and other scenery are different, Mianning Ling Mountain, Xide Xiaoxiangling, Zhaojue Valley Kede Alpine Meadow and so on are beautiful.
At the Liangshan Prefecture Culture and Tourism Development Conference held on November 17, 2023, the Liangshan Prefecture Party Committee made it clear that Liangshan will make use of the mountains and rivers to increase greenery, plant colorful forests, and build galleries to attract tourists from all over the world to enjoy flowers in spring, escape the heat in summer, watch forests in autumn, and play in snow in winter, so as to truly enjoy beautiful scenery all year round and can be visited all time. From "cool in summer, Liangshan is really cool" to "warm sun in winter, Liangshan is not cool", Liangshan is making every effort to break through the previous concept of "off-season" in winter.
In Liangshan, every place is a limited beauty.
There are activities every month, and the four seasons give you beautiful scenery all the time
Liangshan is the largest Yi Autonomous Prefecture in the country, where there are many alpine lakes, wetlands and grasslands, diverse flora and fauna, developed water systems, rich cultural landscapes, distinctive red tourism, and picturesque all year round.
Exciting skiing in January - Zhaojue Valley Kede Ski Resort is the only outdoor ski park in Panxi area, which can carry out freestyle skiing, snowboarding, skiing and other sports, and the snow play area contains 16 snow amusement projects.
February Ancient Temple Prayer - Lushan is a rare place in the country where Buddhism, Taoism and Confucianism "three religions in one" are resorted. Buddhism, Taoism, and Confucianism jointly build temples on a road in the mountains, and Guangfu Temple is known as the Tiannan Scenic Spot and the Cool Realm. Liangshan has a history of more than 500 years, Xichang Lingying Temple, which was built in the Qianlong period of the Qing Dynasty, is famous for its "spiritual experience", with beautiful mountains, blue water, and strange temples; there is the Jiyang Lane Mosque in the ancient city of Jianchang that was built in the Taiding year of the Yuan Dynasty; and there is the Muli Temple, which was once one of the larger Huangjiao temples in the Kham Tibetan area.
March outing - bright peach blossoms, pale rouge cherry blossoms, a snow-white pear blossom, fiery red and enthusiastic tung flowers, tulips, golden and brilliant rape flowers, and a variety of unknown flowers, they compete for beauty, graceful style.
Every April, the jacaranda gradually enters the full blooming period, and Xichang, known as the "Little Spring City", falls into a romantic purple sea.
April fruit picking - fresh fruits begin to hang on the branches, and the air contains a sweet smell of fruits, such as the sweetness of Fuxing cherries, the deliciousness of Xichang blueberries, the fragrance of Ningnan loquats, and the juicy sweet and sour taste of Dechang mulberries, awakening the taste buds.
May Dream Flower Sea - the dream jacaranda that is popular all over the network and the Soma flower sea all over the mountains, the Polo Soma flower sea in Kejue Township, Jinyang Rekejue Township enjoys the reputation of "Sichuan's top ten most beautiful azalea viewing places". When the flowers bloom, 100,000 acres of Soma flowers form a vast sea of flowers, which stretches endlessly and is extremely gorgeous.
June Dragon Boat Festival Folk Customs - During the Dragon Boat Festival, the air in Liangshan is full of medicinal incense and spreads out the unique "Dragon Boat Festival Medicine Market", Huili, Dechang and Huidong will also hold the Dragon Boat Festival 10,000 people medicine root banquet and unique local customs such as "Traveling to Hundred Diseases" and "Herbal Bath", you can enjoy the fun brought by the Dragon Boat Festival folk culture.
Camping in July to escape the heat - Liangshan at this time is a summer resort. In Tingtao Valley, you can enjoy the double healing brought by nature and food, in Black Dragon Pond, unlock a new experience of camping in the primeval forest, watch the stars at night and sleep with the stars in Gukede, and watch the reflection of large meadows and snow-capped mountains in Yele Lake......
The August Torch Feast - Liangshan Yi Torch Festival is a pilot project for the overall protection of national intangible cultural heritage, which has been followed for more than 1,000 years since the Han and Tang dynasties, and is known as the "Oriental Carnival". Torch carnival, Yi costumes, eagles fighting, full of romance and enthusiasm The torch festival is the most lively festival of the Yi nationality. During the festival, there will be a huge beauty pageant and traditional folk activities such as wrestling, bullfighting, horse racing, archery, etc., and 10,000 torches will be paraded, singing and dancing around the bonfire all night long.
The joy of harvest in September - the land of Liangshan in golden autumn is full of poetic pastoral pictures. The scale of Yuexi Puxiong terraces reaches more than 10,000 acres, every September, when the rice is ripe in a large area, the traditional festival of the Yi nationality will be held here "taste the new rice festival", the sons and daughters of Yuexi dressed in festive costumes, sing and dance in the colorful terraces to celebrate the harvest, invite guests from all over the world to taste the new rice, it is worth going.
When migratory birds return, you must come to Lugu Lake, Qionghai, Ma Lake, Yele Lake, and Shangri-La Lake to immerse yourself in the harmony between man and nature.
November Yi New Year - the grain is yellow and ripe, and the mountains are dyed with red leaves. The annual Yi New Year came as scheduled, and every household began to kill New Year's pigs and make bacon and sausages. During the period, the counties and cities of Liangshan Prefecture will also hold a variety of Yi New Year celebrations to celebrate the Yi New Year, taste Yi food, and watch Yi customs.
December Drama Tour - Liangshan in winter is warm and interesting. The Daliangshan Theater Festival has been held in Xichang for five sessions, bringing a rich and diverse drama feast to countless theater lovers. During the drama festival, there are dramas staged here every day, and all corners of Xichang may be stages, with on-site interaction and performance staggered, full of unexpected surprises to appreciate classic plays at home and abroad, and a ride around the lake, tasting Xichang barbecue food, and "immersive" experience the 24 hours of the city of mountains and seas.
The text worn on the body - Liangshan national costume.
The tourism "bottom-up" and "southeast, northwest, and central" five lines are grasped together
According to statistics, in 2023, Liangshan Prefecture will receive a total of about 49 million tourists and achieve a tourism income of about 54 billion yuan, and the development of cultural tourism in the whole state will show a strong recovery trend.
During the New Year's Day of 2024, scenic spots in the state received a total of 440,400 tourists, a year-on-year increase of 83.19%, and ticket revenue was 562,755 yuan, a year-on-year increase of 32.98%.
In 2024, Liangshan will make every effort to promote all-for-one full-time tourism and accelerate the high-quality development of Liangshan's culture and tourism.
——Fully excavate the profound connotation of "Yihai Alliance, Colorful Daliang Mountain", and strive to create a characteristic brand of "cool in summer, Liangshan is really cool" and "warm sun in winter, Liangshan is not cool", and create an international sunshine and health tourism destination.
——Make full use of high-quality cultural and tourism resources, make overall plans for scenic spot upgrading, route development, product cultivation, etc., promote the development of high-quality resources such as Xiaoxiangling, Longtou Mountain, Dafengding, Yele Lake, and Sanjiang Hydropower Gaoxia Pinghu Lake with high quality, promote the upgrading of scenic spots such as Lugu Lake, Qionghai Lushan, Luoji Mountain, and Yihai, and accelerate the transformation of resource advantages into industrial, economic, and development advantages.
——Make every effort to build a high-quality tourism loop, in accordance with the "southeast, northwest, and central" five-line all-for-one tourism development ideas, improve the level of interconnection, use the mountains and rivers to increase greenery, plant colorful forests, and build galleries, so as to attract tourists from all over the world to enjoy flowers in spring, summer heat, autumn forests, and winter snow, so that all year round is beautiful, and the whole region can be visited at all times.
-- We will continue to polish the business cards of international sunshine health tourism, ethnic customs tourism, and aerospace research and tourism, deeply explore the excellent traditional cultures of various ethnic groups, vigorously develop industries such as sunshine health care, leisure and vacation, festivals and events, characteristic homestays, and aerospace experiences, and create a full-time sunshine health and wellness tourism corridor, ethnic customs tourism destination, and world-class aerospace tourism destination.
——Actively expand the integrated development of business formats, vigorously develop pastoral tourism, rural health care and other products, innovate and develop cultural museums, cultural and creative industries, performing arts, media and other industries, continue to hold the Liangshan Yi Torch Festival, Daliangshan Xichang National Film Week, Daliangshan Theater Festival, Xichang Qionghai Wetland Marathon and other festivals and events, coordinate and do a good job in cultural and tourism consumption promotion activities, and realize the integration of the industrial chain and the improvement of the value chain.
Liangshan is a charming place of multicultural blending.
At the end of December 2023, the Qionghai Coastal Cultural Tourism Zone in Xichang City became the third batch of national-level nighttime cultural and tourism consumption clusters. For a long time, focusing on the goal of high-quality development of the cultural and tourism industry, Xichang City has been striving to improve the quality of the tourism area under its jurisdiction, constantly excavating historical, intangible cultural heritage resources and ecological resources, and comprehensively relying on the resort area, especially the Qionghai 17 Degrees, Haihe Tianjie, Dashiban Ancient Village, Yueli, Tingtao Valley and other areas around Qionghai, focusing on the themes of high-end leadership, ancient city style, and cultural and tourism integration, to create a landmark of "Moon City" in Xichang City, and is committed to developing "moonlight economy" and creating "Internet celebrity economy" , so that the tourism format and tourism products have been greatly enriched.
Xichang Qionghai Coastal Cultural Tourism Zone, located in the core area of Xichang Qionghai National Tourism Resort, includes Torch Square, Dashiban Community, Xingyue Lake Park, and Haihe Tianjie, with a total area of 2.85 square kilometers. There are important nodes in the area, such as Qionghai Tourist Resort, Torch Square, Haihe Heavenly Street, Moonlight, Tingtao Valley, and Dashiban Characteristic B&B Area, which has a sound cultural and tourism consumer product system, perfect public services, and good market order, which is the center of Xichang's nighttime cultural tourism consumption, and is the most attractive landmark of Xichang City and even Liangshan Prefecture's nighttime cultural tourism consumption.
The lakeside wetland and Yi culture of the Qionghai Coastal Cultural Tourism Zone in Xichang City are its two unique tourism resources, including 1 national 4A-level tourist attraction, 1 theme education base, 2 museums, 1 library, 4 theaters, 4 intangible cultural heritage experience venues, 27 cultural-themed restaurants, 32 cultural and creative product stores, There are 16 cultural theme hotels, which have a certain uniqueness and strong benchmarking in the province and even the whole country.
After development, Xichang Yuecheng Night Leisure Area has become the core of the "moonlight economy" in Xichang City and even Liangshan Prefecture. The perfect nighttime cultural tourism consumption scene has attracted a large number of tourists to come for leisure and vacation.
In 2024, Liangshan will strive to have cultural and tourism activities every month. The activities of the Liangshan Yi Torch Festival, the Daliangshan Xichang Ethnic Film Week, the Food Competition, the Intangible Cultural Heritage Festival, and the Qionghai Open Sea Festival will be mainly held in the summer, and the activities of the China (Sichuan) Ethnic Music Week, the Xichang Qionghai Wetland Marathon, the Daliangshan Drama Festival, the Daliangshan Winter Sunshine Music Season, and the Samaranch Cup Air Volleyball Tournament will be held in the winter. Continue to launch the characteristic brand of "cool in summer, Liangshan is really cool" and "warm sun in winter, Liangshan is not cool".
Clear goals, clear directions, and focused...... In 2024, Liangshan will strengthen its confidence, take advantage of the momentum, think in one place, and work hard in one place, promote the in-depth integration and development of culture and tourism with extraordinary actions, polish the "Daliangshan" all-for-one full-time tourism brand, and accelerate the transformation of a large state with cultural and tourism resources into a strong state with cultural and tourism resources.
Source: Liangshan News Network