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The female knight Tian Qi and the cheering pig Xiaoyue made me understand: the number of fans does not equal the stickiness of fans

author:Kind Hulk

#记录我的生活#

If you want to measure the traffic popularity of a self-media blogger, then the number of followers is an important factor, because it represents how many netizens "follow" you. At the same time, it is also proportional to the number of plays and clicks of another element of the work, and the more fans, the higher the popularity of the work. However, the relationship between the two is not simple, and I have recently discovered some interesting points.

The author mainly writes about what is happening around me, as well as hot news, as well as the travel media sector that I pay attention to. As an ordinary person who joined the self-media outlet in the later stage and has only been creating for more than a year, for his own growth, it can be simply summarized as hard work and platform support, which complement each other and are indispensable. At the same time, I will also learn like many predecessors, but of course, due to problems such as ability and hobbies, I can't replicate everyone's path to success.

The female knight Tian Qi and the cheering pig Xiaoyue made me understand: the number of fans does not equal the stickiness of fans

Among the many writers and celebrities, there is a blogger named "Come on Pig Xiaoyue", who is well-known on the Internet because he is good at writing news hits. I noticed that she was banned because of a violation, and the number of clicks on her works, coupled with the frequent posting of income, was imitated by many netizens, and the number of her fans climbed from more than 700,000 to more than 900,000 during this period.

According to herself: she is married with children, separated from her husband financially, because she wants to be a housewife, and hopes to start her own business in her spare time. Her ideal goal is to write online novels, and writing press releases is forced to make a living, and the income she posts is hundreds or nearly a thousand every day, although the total amount is not announced, it should be hundreds of thousands a year, because she once said that she wants to find an editor job with a monthly salary of 20,000 yuan.

The female knight Tian Qi and the cheering pig Xiaoyue made me understand: the number of fans does not equal the stickiness of fans

After her comeback, she tried to change her writing style, but in the end she returned to the news hotspots, and also joined an Internet celebrity incubator. In recent days, she suddenly stopped writing, and began to engage in live broadcasting, before she felt that long-term writing had a greater impact on her body, her eyes were sore and her health was declining, although she was more successful than many people, but there was still a gap between her goal of making millions, maybe live broadcast could accelerate towards the ideal!

The female knight Tian Qi and the cheering pig Xiaoyue made me understand: the number of fans does not equal the stickiness of fans

In the past, she felt that she was mediocre in appearance and under psychological pressure, but with the encouragement and help of others, as well as the guidance of Aunt Hanbing, the great god of Douyin learning live broadcast, she broke through the resistance and took the first step. I also watched her live broadcast: sharing experiences, explaining poems, and chatting at home. However, in the past ten days, there are only dozens of people in the live broadcast room each time, and it is difficult to break 100.

The flowers bloom two and each show a branch, here is another woman I pay attention to: the female rider - Tian Qi, she belongs to the representative of the cycling circle of the travel media sector, with daily wandering cycling as the video content, I don't know much about her past, only know that she is from Jiangxi, and once traveled on foot and on a cart.

The female knight Tian Qi and the cheering pig Xiaoyue made me understand: the number of fans does not equal the stickiness of fans

If the former is a literary media style, Tian Qi is a representative of poor travel, a bicycle with a bunch of equipment, a dogskin hat and a cotton jacket, wrapped up indistinguishable between men and women, thirsty for ice water, sleeping in the bridge cave at night like a homeless man. She has hundreds of thousands of fans on the whole network, which is medium in the travel media, which is not as good as Xiaoyue, a cheering pig.

The female knight Tian Qi and the cheering pig Xiaoyue made me understand: the number of fans does not equal the stickiness of fans

However, I found that her work has a good number of views, even more than many travel media women with millions of followers. And once inadvertently entered her live broadcast room, she found that the number of people was as high as more than 10,000 people, which is very amazing, because the number of people in the live broadcast room is basically about a few hundred, and even if Xu Yun is a top celebrity, there are generally only five or six thousand people in the live broadcast room.

The female knight Tian Qi and the cheering pig Xiaoyue made me understand: the number of fans does not equal the stickiness of fans

Comparing the live broadcasts of two female bloggers in different fields of self-media, I came to a superficial opinion, that is, the number of fans and the adhesion of fans cannot be simply equated. For example, Xiaoyue, a code word writer blogger, most of her fans read the text, and they may not be interested in the content of the live video, and some of them are here with the attitude of watching the benefits and learning. When Zhu Xiaoyue gave up the text and appeared in the form of a real chat, the sense of mystery disappeared, and the interest was understandable, with a fan base of nearly one million, there were only a few dozen people in the live broadcast room, and her subsequent breakthrough has a long way to go.

The female knight Tian Qi and the cheering pig Xiaoyue made me understand: the number of fans does not equal the stickiness of fans

And the female knight Tian Qi because her work is real and close to the hot spots of fans, people who care about her want to know where she lives today? Is it cold at night? The surrounding safety is not safe? These heartfelt cares are the reasons for the popularity of her live broadcast room, and at the same time, as one of the few women in the cycling circle, she also has a high degree of attention, but Tian Qi once said that she would not bring goods, and I think she will continue to cultivate in the field of travel media.

The female knight Tian Qi and the cheering pig Xiaoyue made me understand: the number of fans does not equal the stickiness of fans

Popularity is like the wind, traffic is like the sea, if you want to innovate and break through in the ocean of self-media, it is not a simple thing, many top Internet celebrities have transformed into Waterloo, clarify the reasons for their own popularity, and find an entry point for empathy will be the direction of many Internet V's efforts in the new situation.

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