Some netizens complained on social platforms, saying that the Burberry hot water bottle they bought was priced as high as 4,400 yuan, but they were told that it was not suitable for boiling water.
Burberry is a luxury brand, and the biggest feature of luxury goods is that things are exactly the same as similar ordinary products, but the price is thousands of times more expensive than ordinary products. The cost of a Burberry hot water bottle is about 5 yuan, but the selling price is 4,400 yuan, which is what luxury should look like.
Let's get to know Burberry's hot water bottle first, as shown in the picture, the inside is an ordinary hot water bottle, and a sleeve is added on the outside, and the Burberry trademark is on the cover.
Strictly speaking, this hot water bottle is worth 5 yuan, and the rest is the price of the trademark.
Netizens said: This hot water bottle is exactly the same as the one I bought for 5 yuan, but it has an IQ tax of 4395 yuan.
In fact, the customers who buy luxury goods are all wealthy free people, and they only buy what they like, and nothing else matters. That is, I bought the mood, not its function.
But in this case, why do you still complain that it is expensive and cannot be filled with boiling water, and can only be filled with water below 90 degrees? Obviously, this is to use the complaint on social platforms as a topic to show off your consumption habits.
Sure enough, the consumer successfully achieved his goal and used a 4,400 yuan hot water bottle to win the hot search position, which sparked a wide and heated discussion.
Some netizens said that Burberry, as a luxury brand, should provide better products and services instead of disappointing and dissatisfied consumers.
Some netizens also said that as a luxury hot water bottle priced at 4,400 yuan, it can't hold boiling water, which is unacceptable.
These discussions have been tricked by the publishers of the news to achieve their personal goals.
There are two essential facts.
First, luxury goods have emotional value. Buying luxury goods, having a variety of luxury goods, will bring a pleasant shopping experience to the buyer, wear and use, there is full of self-confidence and superiority, this is the emotional harvest of spending 4400 yuan to buy a Burberry hot water bottle, is a spiritual enjoyment, but with the material in the bearing.
Second, the basis for talking about the price of luxury goods is wrong. Luxury only talks about brand value and emotional value, and has nothing to do with use value and practical value. All discussions about the price of luxury goods are based on the matching degree of price with function, quality, etc., and this can only discuss ordinary goods, which is completely out of place with the emotional value positioning of luxury goods. It was wrong in the first place, so the discussion was pointless.
In the end, those who should buy Burberry will also buy Burberry in swearing. If you should buy a 5 yuan hot water bottle, you will also buy our 5 yuan hot water bottle in the ordinary life fireworks world.
People who are already in two worlds don't need to cross borders to discuss a certain topic. Because, this will not lead to consensus.