On January 6, 2024, the 2023 Bilibili Top 100 UP Main Ceremony (bilibili, referred to as Bilibili) dominated the screen, and the UP master who is deeply loved by fans, has head influence, and excellent creative ability won the trophy of the golden little TV person. As the only partner of the automotive industry at this grand ceremony, the "ultra-comfortable electric hybrid flagship SUV" Xingtu Yaoguang C-DM broke through the dimensional wall and dreamily linked with many fans, up owners, users and other young Generation Z to witness this exciting and joyful moment.
As a well-known community where young fans in China gather heavily, the main ecology of UP is the core value of Bilibili. Every year, the top 100 UP main ceremonies are the vane of observing the culture of China's Generation Z and understanding contemporary young people. It is not only an annual festival for video creators, but also represents support and encouragement for the pursuit of innovation, which is the soul of good content and the source of long-term and high-quality development. As a new energy blockbuster model of the high-end brand Xingtu, Yaoguang C-DM is the culmination of Xingtu's product innovation and technological innovation. Each other formed the same frequency resonance in this grand ceremony, and ignited the inner passion with emotional resonance.
Xingtu Yaoguang C-DM joins hands with the top 100 UP masters to interpret the "new comfort" diversified lifestyle
The data shows that up to now, the daily active users of station B have exceeded 100 million, the average age of newly registered users is stable at 22 years old, and the old users registered in 2009 are still 68% active, and the average daily usage time of users has reached 94 minutes. This data highlights its large and prosperous young group ecology and influence. The biggest key factor to attract these users to stay is the UP master, whose content represents the pursuit of lifestyle by the younger generation - richer scenes and more diversified interpretations of comfortable life, which coincides with the core values of new comfort advocated by Xingtu Yaoguang C-DM to follow the heart and pursue a better life.
At the same time, according to the "Generation Z New Energy Vehicle Interest Insight Report" released by Station B and Crowley, the Generation Z consumer group is becoming the backbone of the current auto market and the new force of new energy vehicle consumption in the future. They advocate green travel, advocate scientific and technological intelligence, and with a unique pioneer spirit, they prefer professional, hard-core and other related new energy vehicle content such as extreme battery life and safe intelligent driving. These product advantages brought by Yaoguang's C-DM native hybrid technology are in line with their expectations for the future of new energy travel.
Yaoguang C-DM 200,000-class best ultra-comfortable electric hybrid flagship SUV
In this grand ceremony, Xingtu Yaoguang C-DM successfully broke through the dimensional wall and gathered super popularity, and many young fans came to check in and experience Amway. At the same time, as the official designated car, the "super comfortable" quality of Xingtu Yaoguang C-DM has also been praised by UP hosts and guests.
This is also a "small test" of Xingtu Yaoguang C-DM. From funny entertainment to popular science, from game commentary to food culture, from car evaluation to pet sharing...... These UP masters use their talents and efforts to gain the support of the young Z generation. But at the same time, they are entertaining on the surface, but they actually have extremely high requirements and "pickiness" for products. The recognition of Xingtu Yaoguang C-DM fully shows that its product characteristics, brand image and user experience accurately grasp the value orientation and aesthetic needs of young Generation Z consumer groups.
The Xingtu Yaoguang C-DM, which will be launched in the first quarter, is based on the Xingtu M3X super-hybrid and native hybrid platform, which is different from the criticism of the traditional "oil-to-electric" models for short battery life, poor safety and high fuel consumption.
The "intrinsic quality" of Xingtu Yaoguang C-DM is what young people of Generation Z are pursuing. The vehicle safety meets the global N-CAP five-star crash standard, and the power system of the new car is composed of the fifth-generation ACTECO 1.5TGDI high-efficiency hybrid engine, three-speed super electric hybrid DHT, hybrid battery (CATL M3P high-safety battery) and battery management system, which has the core advantages of global high performance, continuous high energy saving, and high vehicle safety. Under the empowerment of this set of "the world's best hybrid technology", Xingtu Yaoguang C-DM fully realizes high efficiency at full speed, under WLTC working conditions, pure electric range of 160km, comprehensive range of 1300+ km, a tank of oil can be driven directly from Shanghai to Beijing, fast charging 20 minutes to replenish 50%, electric four-wheel drive models are matched with 3 motors, 000 acceleration reaches 4 seconds, and the comprehensive performance can be called the "most advanced technology and the most powerful" in the same level, which is almost the dream car of Generation Z young people. In addition, it is equipped with the Flying Fish Super Sensing chassis, known as the "2023 China's Top Ten Chassis", and at the same time, the EEA electronic and electrical architecture is integrated in 4 domains, supporting OTA iteration capabilities, bringing an always cutting-edge and ultra-comfortable experience.
Xingtu Yaoguang C-DM cross-border cooperation with Station B to create a word-of-mouth marketing trend in the era of self-media
In order to further ensure the durability and reliability of the product, Yaoguang C-DM is fully tested for users before it is launched to ensure that the best product quality is delivered. After this event, Xingtu Yaoguang C-DM will continue to unlock innovative new ways to play, and jointly launch the #Baida UP main shouting you to get on the car # 10,000 people crowd testing activity, during the event, submit related theme videos, share your feelings and test drive experience of Xingtu Yaoguang C-DM, you can share a bonus of 100,000 yuan (pay attention to the latest developments of the official account of EXEED Xingtu Automobile on Station B for details), and create a super comfortable experience journey.
At the M3X superhybrid platform analysis meeting a month ago, Shuai Shijin, professor of the National Key Laboratory of Intelligent Green Vehicles and Transportation of Tsinghua University, Xu Xiangyang, director of the Academic Committee of the School of Transportation Science and Engineering of Beijing University of Aeronautics and Astronautics, and Li Anding, a former senior reporter of Xinhua News Agency, and other industry experts have fully affirmed the technical strength of the M3X native hybrid platform. At this event, Xingtu also announced the launch of the "Yaoguang C-DM 10,000 People Test" plan. As the first million-kilometer crowd test project for native hybrids in the automotive industry, the plan takes the Yaoguang C-DM, the first model of the platform, as the test object, and widely gathers users, media, UP owners, cross-border KOLs and other groups from different industries and different car needs across the country to carry out extreme challenges, reliability tests, performance tests and other evaluations to show the most realistic range and fuel consumption usage.
In this program, each participant plays the role of a product manager as a technical research officer of Xingtu, interpreting the scenarios and product performance of Yaoguang C-DM models, and creating a good evaluation work of "one-click three-in-a-row". As part of the "Yaoguang C-DM 10,000 Mass Test" plan, Station B will be the most important media platform to accept the most real and rigorous "big test" by entering the young circle of Generation Z.
Word-of-mouth is no longer just the mainstream tone, in the era of self-media, everyone is a witness and reviewer of word-of-mouth. The in-depth linkage between Yaoguang C-DM and Station B will also become another bold and innovative attempt on the road of Xingtu's brand rejuvenation strategy and word-of-mouth marketing, and we will clearly see the sparks of user participation and multiple perspectives from all parties. In the future, the Xingtu brand will continue to actively embrace youth, truly resonate with young people at the same frequency, and write the upward road of the Xingtu brand together.