Recently, the big movie "Flower Thousand Bone" adapted from the IP of the well-known TV series was released! However, what was unexpected was that the word-of-mouth box office failed after the release of the film, and the box office was dismal, with only 5 million box office in five days after its release, and the box office forecast data fell again and again, and the current official forecast is that the total box office of the film is about 6.45 million, which is in stark contrast to the minimum box office of 17 million before the screening!
And the few comments in the Douban comment area are almost all bad reviews, which is really surprising for a highly anticipated work.
With the blessing of well-known IP, Zhao Liying, the star of the TV series "Flower Thousand Bone", supported it, but to no avail, this highly anticipated and highly-anticipated work was overshadowed in front of the audience, which was embarrassing.
First, the production is rough
The plot is too hurried, and the plot of dozens of episodes of the TV series is "condensed" into a movie, and I want everything, but the plot is messy, the story is cliché, and there are not many memory points, and the character image is only revealed on the surface, lacking connotation!
And the special effects production in the play is also very rough, and the cheapness of the costume is visible to the naked eye, and the blackening of the characters in the film all depends on dressing, even if the blackening of the all-black series is successful?
It's ridiculous, and the actors in the play are poorly cast, in stark contrast to the TV series, and it may also be that the TV series version is too classic, resulting in the audience being unable to enter the play during the viewing process, and the quality of the film does have many defects, resulting in poor viewing of the audience!
Second, the director apologized, and the shoddy production was criticized
In the face of the dismal performance at the box office, the director of the film version of "Flower Thousand Bone" also apologized, and frankly admitted many mistakes in the filming process, and then began to complain, all kinds of difficulties, or something!
But the audience didn't choose to buy it because it "sold badly", and even raised all kinds of questions! The editor really didn't expect that this once "highly anticipated" director was now criticized for the quality of the shoddy film, and the audience expressed great disappointment. The haste and perfunctory production of the film not only failed to win the approval of the audience, but instead attracted widespread condemnation, which can really be described as a wrong step, a wrong step.
3. The six princesses of CCTV criticized by name, and the quality of the film was questioned
Just after the director apologized, as a benchmark in the domestic CCTV industry, the "Six Princesses of CCTV" also mercilessly criticized this "bad movie".
He even bluntly pointed out that the whole film seems to be in a hurry in terms of plot layout, the character portrayal is superficial, and it does not show the depth and connotation it should have, and it is even known as the "worst film of the year"! For such a severe criticism, the audience also expressed their agreement and expressed their disappointment with such a work.
Fourth, invest hundreds of millions, I am afraid that I will not be able to return to the capital!
It is reported that the production investment of the film version of "Flower Thousand Bone" is as high as 100 million, you heard it right, this kind of film is said to have invested 100 million, but judging from the current box office situation, it is not easy for the film to recover its costs.
The actor's push and the director's apology cannot save the current situation, and the sluggish box office and word-of-mouth of course "overturned", which cast a shadow on the future of the film.
In general, in today's domestic film market, the audience's aesthetic standards are gradually improving, and shoddy works are destined to be difficult to succeed. I believe that the problems faced by the film version of "Flower Thousand Bone" are not isolated cases, and its failure will also become a lesson worth pondering for other film and television works. I hope that future film and television works will be produced more carefully, truly able to impress the audience, transcend the times, and become classics.