After four years of investment in China, the world was sold out, and Cialis lost 10 billion in blood

The following article comes from One Automobile, the author One Automobile

Source | One Automobile

In the field of new energy vehicles, I am afraid that there is no company that can compare with Huawei

Cialis

can have a huge impact on both industry and capital.

Yesterday, Cialis announced its performance forecast for 2023, estimating that last year's net profit was between minus 21 and minus 2.7 billion yuan.

At the same time, the Wenjie Automobile, a cooperation between Cialis and Huawei, has frequently reported good news: orders for the M7 have exceeded 130,000 units in the first four months of its launch, and orders for the M9 have exceeded 54,000.

What's even more exciting is that the average price of both cars is not low.

The market also seems to think that the loss of Cialis is not a big problem, after the release of the loss forecast yesterday, Cialis closed up at 62.02 yuan / share, today it continued to rise to 65 yuan / share.

In the public's perception, as long as the world sells well, Huawei Hongmeng

Zhi-hsien

The resurrection of Cialis is the resurrection of Cialis, and it can even support Cialis to turn losses into profits.

How Cialis lost 10 billion in 4 years

A loss of more than 2 billion in 2023 is indeed nothing.

Compared with previous years, Cialis lost 1.729 billion, 1.824 billion and 3.832 billion yuan in 2020, 2021, and 2022 respectively, and in 2023, the cumulative loss will be around 9.485-10.085 billion.

Coincidentally, the four years from 2020 to 2023 happen to be the four years of cooperation between Cialis (formerly Dongfeng Xiaokang) and Huawei.

In 2019, Sailis and Huawei signed a strategic cooperation agreement, and in 2021, the two sides decided to deepen cooperation and launched the first cooperative model, Sailis

Huawei Choice

 The SF5 is also the first electric vehicle to be installed in Huawei's sales network.

Before cooperating with Huawei, Cialis was profitable for nine consecutive years, so where did the 10 billion loss come from?

The initial cost of the car-making industry is huge, Lei Jun has prepared 10 billion yuan for Xiaomi Auto, and the transformation of new energy has caused huge pressure on the performance of Cialis, and this pressure has continued until now.

For the performance loss in 2023, Cialis pointed out three reasons in the announcement:

1. The R&D investment in the core technology and products of high-end intelligent electric vehicles is high, which leads to an increase in R&D expenses and labor costs, affecting the current performance;

2. Sales in the first three quarters were sluggish, and fixed expenses and related expenses were high, which affected the performance of the current period;

3. In order to increase sales in the fourth quarter, increase market promotion efforts in the first half of the year, and the high cost of raw materials in the first half of the year, which affected the current performance.

It can be seen that the main expenditure of Cialis is R&D and sales.

Because of the cooperation with Huawei Hongmeng Zhixing, the proportion of sales expenses of Cialis is much higher than that of many new car-making forces, while the proportion of R&D expenses is relatively small.

According to media reports, in Huawei's smart mode, the split ratio between Huawei and Cialis is 1:9.

Taking the Wenjie M5 four-wheel drive performance version priced at 294,800 yuan as an example, Huawei can probably get nearly 29,000 yuan.

That's equivalent to every time a car is sold, 10% of the money goes into Huawei's pocket.

And in giving Huawei 10%

8% of the revenue is used for Huawei channels

2% of the marketing expenses are the technical licensing costs.

Cialis has also said that Cialis will settle expenses to relevant parties according to the delivery volume, and marketing expenses involve store construction, site investment, personnel training, pre-sales and after-sales service, etc.

In the first three quarters of 2023, the sales expenses of Cialis will be 2.67 billion yuan, most of which are for publicity, image store construction and service fees.

It can be seen that Huawei is making money with higher marginal effects, mainly from the reuse of resources, including the long-term benefits brought by one-time R&D, and the reuse of existing channels.

When the Xinwenjie M7 was a big seller, this wealth was a rapid upgrade of production capacity for Cialis, recruiting more workers, giving more wages, buying more machines, and building more production lines.

Therefore, Cialis has paid more than the foundry, and what it has gained is the technology, brand enhancement, and doubling of the stock price brought about by joint research and development with Huawei.

A big gamble

Therefore, even if it loses 10 billion in four years, Cialis will still cooperate with Huawei.

If it weren't for Huawei, the brand might have disappeared long ago.

Since the establishment of this company in Chongqing, it has undergone many transformations, which shows the decisiveness of the leaders.

Previously, Sailis has undergone two major transformations, the first is from spring processing to motorcycles, and the second is a joint venture with Dongfeng Motor to enter the mini vehicle market, and it was launched in 2016.

In 2017, the company obtained the new energy production qualification and officially started the new energy transformation.

In order to make new energy vehicles and master the core three-electric technology in the field of electric vehicles, Zhang Xinghai, the actual controller of Cialis, even sent his son

Zhang Zhengping

In the U.S., SF Motors was established for $30 million, AMG for $110 million, and InEVit, a battery system R&D and design company, for $33 million.

But when its first new energy vehicle

After the release of the Cialis SF5, Xiaokang shares were hit hard.

Due to delayed deliveries, the Cialis SF5 only sold around 1000 units in 2020.

And 2020 was a year when the global new energy market exploded, with electric vehicle sales exceeding 3 million units for the first time that year.

At this time, Cialis invested more than 10 billion yuan in R&D, and only 1,000 cars were sold.

So Huawei came.

At that time, Xiaokang Co., Ltd. had mature three-electric technology and range extension technology, and had vehicle R&D and manufacturing capabilities, while Huawei had ICT technology, popularity, and sales channels that were urgently needed by Xiaokang.

Cialis chose to use Huawei, which is a double-edged sword, if everything goes well, Cialis can naturally cooperate with Huawei while independently building cars and doing research and development, hoping to get out of independent hematopoietic capabilities.

At present, it seems that Cialis has only grown one leg, and the sales of Wenjie cars account for 88.45% of the sales of Cialis, and the ups and downs of Cialis's stock price are often related to the sales of Wenjie.

Among the cooperation goals between Cialis and Huawei, Yu Chengdong wants to make Huawei's automotive industry profitable in 2025, and Wenjie wants to achieve sales of 1 million vehicles in 2026.

From a business point of view, the cooperation between Cialis and Huawei is really worth a big gamble.

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