Chinese New Year's Eve cuisine, also known as "Chinese New Year's Eve Rice" or "Tuan New Year Meal", has a very special meaning for the Chinese people. This meal is usually eaten on Chinese New Year's Eve and is a symbol of family reunion. For many Chinese, no matter how busy they usually are, they will try their best to go home and spend time with their families on this day.
The Chinese New Year's Eve Dinner is more than just a dinner, it carries a deep cultural and emotional meaning. The meal usually consists of multiple dishes, each with a special meaning. For example, fish represents "abundance and abundance" (abundance and abundance), and dumplings are shaped like ancient gold ingots, symbolizing wealth and good luck.
According to this time period in previous years, when I opened my mobile phone, I saw advertisements for the production of Chinese New Year's Eve dinners and restaurant reservations. But this year, I don't know when I started to promote the "pre-made Chinese New Year's Eve dinner".
Simba, an Internet celebrity with goods, declared in the live broadcast: Pre-made dishes are what people should eat the most, especially children!
He bluntly stated that pre-made dishes are better than cooking at home, and even if you cook by yourself, the bacteria cannot be controlled! He also reiterated that if you don't understand, don't talk about it, and then follow the trend after understanding it.
Originally, this matter was not over, and some online advertisements directly exposed the bitter side of contemporary migrant workers.
After work, I saw the elevator prefabricated Chinese New Year's Eve dinner advertisement, and shouted: too underworld
There are strange things every year, and this year is especially numerous. Recently, a netizen in Hangzhou came home from work, and the things that had happened at work had made her physically and mentally exhausted, so she was waiting to get home and take a good rest.
Unexpectedly, after walking into the elevator, she was greeted by a huge advertisement, and the content on it made her complain: "Too underworld"
The advertising copy of the New Year's Festival is "This is a prefabricated New Year's dish" and "This is a prefabricated New Year's dish for yourself for the New Year, which is delicious and ready to go home", and is accompanied by a picture of the daughter taking out the prefabricated New Year's dish and the video of her parents.
Netizens complained that the New Year pays attention to family reunion, but Chinese New Year's Eve work can not be reunited, is it ironic to promote pre-made dishes?
Indeed, what I know is advertising, and what I don't know thinks is irony. If you think about it carefully, what you want to express in the advertisement and the Chinese New Year in our impression are completely different concepts.
Why?
If it's an ordinary holiday, it's just a few days of rest, and some migrant workers may choose to spend the festival in place, especially after the special time of the first two years, everyone is looking forward to going home and having a reunion dinner with their relatives.
It's good now, first there is no holiday during the Spring Festival, and now even the "supporting" facilities are here, and you can eat pre-made dishes during the Spring Festival. In the dark rental house, Chinese New Year's Eve eats pre-made dishes alone and uses his parents to video remotely on his mobile phone. How ironic!
The comment section is full of sadness
The issue of pre-made dishes has always been a controversial topic, and last year everyone was discussing pre-made dishes on campus, and this pre-made Chinese New Year's Eve dish offended netizens
"What to do to save time?Do you work overtime?What do you do when you work overtime?Earn money to buy pre-made dishes to save time at work?Don't you think it's funny?We are not human, we are just indifferent and ruthless machines! We don't deserve to enjoy the fireworks of the world!"
"I saw one in front of this I laughed directly Your parents are sad because you can't eat a table of Chinese New Year's Eve dinner they made, your advertisement says to eat pre-made dishes for a good year, I really don't know if this advertising design is Chinese, and then that video was taken off the shelves"
What's even more terrifying is the "parents" displayed on the tablet, like an AI picture. If you look at the hexagonal shape of the kitchen wall, you can understand that this is a beehive. In fact, this girl is a hard-working little worker bee, who has been working all her life, and when she finishes eating, she will return to the cell honeycomb that belongs to her to sleep, and change to another one to eat Chinese New Year's Eve with the same parents, yes, this nest of bees is born to the same queen bee, so the kitchen is actually a public canteen, and the parents are public (and the parent video here is synthesized by AI, because the real queen bee is also busy giving birth to N fetuses, and there is no time to distribute it to the older children)"
"What is the difference between eating pre-made dishes for the New Year and cooking instant noodles on Chinese New Year's Eve, quick-frozen dumplings, it's sad to think about it"
"It's not that you can't understand this world, it's that we can't understand it. When everything is an assembly line. What is the meaning of human life? What about Chinese food? Everything has settled, and it is difficult to turn back!"
"Okay, after that, eat pre-made dishes, dry for six hours, let you rest for six hours, and let you rest for six hours after six hours"
Look at such pictures, don't you feel sad and uncomfortable?
Pre-made dishes have become a new trend in catering and occupy our lives
Judging from the market size in 2022, the scale of prefabricated dishes in the market has reached 419.6 billion, and what is even more exaggerated is that only 20% of them are chosen by consumers themselves, such as self-heating small hot pots. The remaining 80% was bought by the merchants, and most of the dishes in the restaurants and restaurants where many migrant workers often eat are pre-made dishes
Behind the rise of prefabricated dishes, it conforms to the "lazy economy", "home economy" and "single economy" of today's era, focusing on an efficient and convenient economy.
I saw some experts say that young people nowadays are more and more fond of pre-made dishes.
Seeing this, I can't help but ask, is it because young people like it now, or do they not have a choice? I feel that this concept must first be recognized.
While pre-made dishes bring convenience to modern fast-paced life, they also present nutritional, tasteful, cost, and environmental challenges. Whether consumers accept it or not is, first of all, to be able to choose independently.
The same is true for Chinese New Year's Eve pre-made dishes. With the development of society, especially the acceleration of the pace of work and the diversification of lifestyles, the traditional Chinese New Year's Eve dinner model is facing challenges.
Many people can't go home for the New Year because of their busy schedules or remote locations, which has led to the emergence of modern solutions such as pre-made Chinese New Year's Eve dishes.
But now everyone is complaining about why they can't even go home during the Spring Festival? What is the meaning of such work? What is the meaning of eating Chinese New Year's Eve dinner by yourself?
#我来唠家常#