Li Ming has worked at the county TV station for more than ten years, and recently he has felt very lost and troubled.
The ratings are basically zero, and the audience is mainly old men and old ladies because they are not very good at changing channels. Moreover, the content of the report is purely a running account, full of work records of several main leaders, plus interviews with several poor households, which made Li Ming question his work, and he blushed when he looked at it.
Not only that, but the work intensity is also very high, not to mention overtime every day, and there is basically no time to rest on weekends. The impact of self-media is also very large, the leaders don't know how to deal with it, the transformation can't be turned, and it is too difficult to maintain the status quo, Li Ming feels that he is going to be eliminated and begins to panic.
What bothers him even more is that he hasn't raised his salary for a few years, but last year he started performance appraisal, and part of his salary had to be raised by himself, which was similar to self-financing, which made him feel crazy. Moreover, people have left one after another, and they don't even want to be established, which makes him start to think about his future.
In an interview, Li Ming met Zhang Yu, a young and promising entrepreneur. Mr. Zhang's start-up is growing rapidly, and his unique insights into media and publicity have caught Mr. Li's eye.
After the interview, the two found a café and sat down. Li Ming confided in Zhang Yu about his confusion and confusion in the TV station, he felt that his work was meaningless and he didn't know what to do in the future.
Zhang Yu listened quietly to Li Ming's confession, and then said with a smile: "I understand your feelings, I have experienced similar confusion and confusion before. However, I later discovered that as long as you are willing to change and learn, you will definitely be able to find your own value and direction. ”
Li Ming sighed and said, "I also want to change, but I don't know how to do it." Our TV station is facing a lot of problems now, low ratings, boring content, the impact of self-media, etc., I think we need some innovative thinking and methods, but I don't know where to start. ”
Zhang Yu thought for a while and said: "I think you can start from the following aspects: first, understand your audience, what kind of programs they like to watch, and what their needs are; second, improve your professional level, constantly learn new knowledge and skills, and keep up with the pace of the times; third, communicate with your colleagues to discuss innovative program concepts and methods, and form a team synergy." ”
Li Ming listened to Zhang Yu's words and felt that it made sense, he said: "You are right, I can't complain and be confused anymore, I have to take action and make some changes." Thank you, Zhang Yu, for giving me a lot of inspiration and confidence. ”
Zhang Yu held Li Ming's hand and said, "No thanks, I'm glad to be able to help you." Actually, you have also given me a lot of inspiration, we are all pursuing our own dreams and values, and we can all do better. We will keep in touch in the future, support and encourage each other. ”
Li Ming and Zhang Yu looked at each other and smiled, and the two saw firmness and hope in each other's eyes.