Tennis has made Li Na empire, Li Na has 13 endorsements, and the cumulative income in the past three years is nearly 400 millionOn January 26, 2014, after more than two years of unremitting efforts, Sister Na finally worked in Melbourne
author:Lotte pie dewdrops
Tennis has made Li Na's empire
Li Na holds 13 endorsements, with a cumulative income of nearly 400 million in the past three years
On January 26, 2014, after more than two years of unremitting efforts, Sister Na finally stood on top of the world again in Melbourne Park.
32 years old, not a boundary. It's not a limitation to fall behind in the game. Winning another championship is no longer just a joke. Li Na, who has reached two Australian Open finals and lost both times, did just that yesterday and won her second Grand Slam trophy in her third career Australian Open final. Reborn in the fire and nirvana, women are proud and righteous in the deep sea, Sister Na, good job!
Although the current Sister Na has retired, her commercial value is still huge. Today, there are 13 sponsors including Taikang Life, Mercedes-Benz, Kunlun Mountain, Yili, Crowne Plaza, Samsung, Nike, Palbelli, SpiderTech, Rolex, Visa, and before that, Häagen-Dazs and Sina Weibo.
For example, Mercedes-Benz and Taikang Life Insurance, which have their trademarks printed on Li Na's jersey, pay a starting fee of $1.5 million a year, and the contract is signed for at least three years. And $1.5 million is still an after-tax price, and you must pay 40% of the endorsement fee, which is about $600,000, and if you need to issue an invoice, you will have to pay 6% of the tax, which is $36,000. In this way, Mercedes-Benz will pay at least $2.1 million a year for Li Na.
Event appearance fees, commercial catwalks, competition bonuses, year-end dividends, and endorsement income from 13 advertisements are the main means by which Li Na accumulates wealth. And next, I'm afraid that Sister Na will count the money until she has cramps.
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