Pan Changjiang, as one of the representatives of the Chinese comedy industry, has always been loved by the audience. However, recently he has suffered a word-of-mouth collapse in the field of live streaming, and netizens have expressed that they don't buy it. Next, we will uncover the truth for you from three aspects: Pan Changjiang's live streaming experience, the problem, and the attitude of netizens.
1. Pan Changjiang's live streaming experience
In recent years, with the rise of e-commerce live streaming, more and more celebrities have begun to get involved in this field. Pan Changjiang is also one of them. With his popularity and influence, he has attracted a large number of fans on the live broadcast platform. At the beginning, his live broadcast performance was not bad, and the sales data was also quite impressive. However, as time went on, some issues began to emerge.
Second, the problem
1. The product quality is not up to standard
Some netizens reported that there were quality problems with the goods purchased in Pan Changjiang's live broadcast room. For example, some foods have problems such as expired, counterfeit and shoddy, and some household appliances have potential safety hazards. The emergence of these problems has greatly reduced netizens' trust in Pan Changjiang.
2. Exaggerated propaganda
In addition to product quality problems, Pan Changjiang also exaggerated publicity in the live broadcast. In order to promote the product, he will deliberately exaggerate the efficacy and characteristics of the product, and even make some unrealistic promises. This behavior not only disappointed consumers, but also made netizens question his integrity.
3. Poor service attitude
In addition, some netizens reported that when encountering problems, Pan Changjiang's after-sales service attitude was very poor. He ignored consumer complaints and feedback, and even abused consumers. This kind of service attitude makes netizens very dissatisfied.
3. The attitude of netizens
In the face of Pan Changjiang's various problems in the live broadcast, the attitude of netizens is very clear: don't buy it! Many netizens said that they will not buy any more goods in Pan Changjiang's live broadcast room. Some people even began to call for a boycott of his live streaming programs. It can be seen that Pan Changjiang's reputation in the field of live streaming has collapsed, and he has lost the trust and support of netizens.
Summary:
As a well-respected comedian, Pan Changjiang has suffered a word-of-mouth collapse in the field of live broadcasting, which is regrettable. This reminds us that whether it is a celebrity or an ordinary person, when engaging in emerging formats such as e-commerce live broadcast, they should uphold the principles of integrity and responsibility, and strictly control product quality and service quality. Only in this way can we gain a foothold in a highly competitive market. At the same time, consumers should also remain rational, carefully choose purchase channels and products, and do not blindly follow the trend. Only in this way can you avoid suffering losses.