498 yuan for a mobile phone case! Apple's new products in the Year of the Dragon are simply outrageous
Generally at this point in time when the New Year's holiday is approaching, manufacturers basically no longer think about sending new machines or anything.
Instead, based on the existing products that have been released, combined with the zodiac, what New Year's "special model", "limited model", "collector's model", "limited edition" and other commemorative new products will be launched......
The significance of the launch of these products is naturally based on the New Year (cutting leeks)!
Oops~ Don't say anything else.
If I am the manager of the product marketing department, I can also do this, and I can complete the task on time before the holiday, and I can make the product itself shine again to create value, and the New Year itself brings its own traffic, so it makes sense to launch such a product, right?
However, if you can play with the "New Year" theme on the basis of the original product, regardless of the price, you can still add points to the positive side of the brand.
And under the guise of what is the New Year, the result is that there is no festival-themed element on the product, and it dares to sell at a high price, everyone understands it!
You see, recently, Apple has launched several new products with the theme of "Year of the Dragon" (including third parties).
分别是最具代表性的 AirPods Pro 2 龙年特别款、Beats Solo3 Wireless 龙年特别版。
There is also a third-party phone case sold on the official website, the Lumen series of Dragon Year models from OtterBox.
Even the official website is "full of energy" ~
先说 AirPods Pro 2 龙年特别款吧！
Same price as the regular version 1899 yuan...
However, there is a specially designed box packaging for the Year of the Dragon (referring to adding a dragon head on both sides).
The front of the earbuds also has a specially designed faucet emoji pattern by Apple.
It looks like a festive and shining Q version of the faucet image, and there are "beads" in the mouth.
After a simple search for fruit, there are quite a lot of sayings about "dragon balls in your mouth":
One of them is said to be the caressing, caressing and respect of life by dragons, which are mainly used to symbolize auspiciousness.
Emm...... It's kind of interesting!but not much...
Because everything else is basically the same as regular AirPods Pro 2.
Even the connection pop-up window is still the normal version, and it won't show this specially designed faucet pattern, which is a bit of a pity.
Take a look at the same "Year of the Dragon" as the theme, Huawei's FreeBuds Pro 3 has an exclusive "auspicious dragon" pop-up window:
How majestic, how imposing......
It's just that after looking at it for a long time, it's inexplicably a bit like a bank card, hahahahaha (bold)!
But if you think about it, I buy a regular version, and the custom engraving that the official provides for free seems to be good.
Although there is no specially designed emoji pattern above, the connection pop-up window can display the custom engraved pattern!
And as long as you want, you can get the "special edition" of next year's Year of the Snake early...
That's the emoji pattern of this snake...... Forehead...
How to say that this "New Year's special" is also Apple's "tradition" every year.
From the Year of the Ox in 2021 and all the way through this Year of the Dragon...
The fruit still thinks last year's "Bunny" is cute~
苹果另外一款 Beats 的 Solo3 Wireless 龙年特别版。
The fruit is pure, so I don't recommend everyone to buy it!
The price of 1699 yuan...
AirPods Pro 2 Year of the Dragon Special Edition has a specially designed emoji pattern, okay!
This Solo3 Wireless Year of the Dragon Special Edition just adds a little "gold" embellishment, gone...
Year of the Dragon Special Edition
Regular version
Compared with the ordinary red original version below, there is no element of the Year of the Dragon at all, and the packaging, accessories and other things are the same as the ordinary version.
Although the price hasn't changed, the specifications of the Solo3 Wireless themselves are "old-fashioned" headphones!
You still use the same W1 chip as the AirPods generation, it doesn't support ANC, and the interface you use is an old Micro-USB, can you stand it?
Like the current mainstream spatial audio, transparency mode or something, not to mention ...
And this fruit was also used at the time, it really can't be said to be easy to use, at least the design of the ears is particularly uncomfortable to wear for a long time, and the quality of the imitation leather cover is even more average.
If it weren't for the W1 chip, which can be used quickly and stably with other Apple products, this is a headset that can't do anything.
Apple's paint is back on the shelves under the name of the Year of the Dragon Special Edition, isn't it inventory?
As for the other Apple official website, but the third-party Lumen series of Year of the Dragon phone cases produced by OtterBox...
498 yuan, nothing to say!
The appearance looks good...
And the quality of the third-party accessories on Apple's official website is nothing wrong, it's just expensive (my problem).
In addition to apples...
Domestic manufacturers have also launched some interesting commemorative new products on the theme of the New Year's "Year of the Dragon".
Like Nubia's "Year of the Dragon Limited Edition" set!
Customized around the Z60 Ultra 24GB+1TB model...
The "red" element of the original model was replaced with the "gold" element of the Year of the Dragon, and the back cover also had a different design.
Complemented by a whole host of redesigned "Year of the Dragon" element accessories.
It's still quite sincere.
At least compared to realme's GT5 Pro "Year of the Dragon Limited Mobile Phone Gift Box" some time ago, stuff a Buds Air5 earphone that is not customized or blue, and send a few useless Year of the Dragon greeting cards to be sincere...
I really can't play tricks~
Like iQOO, you can launch a discounted iQOO 12 12+512GB "Year of the Dragon Special Edition" event!
At least the price is real...
The fruit is really nostalgic for the manufacturers who will be making "New Year's" commemorative products with their hearts.
They pay more attention to the product itself, giving users a sense of surprise everywhere.
For example, the previous green factory OPPO's!
Resources:
Apple's official website
Sina Weibo @努比亚手机, @iQOO mobile phone, @realme real me mobile phone material screenshot
编辑:Unicorn