With 169 units sold in a single month, Buick E4 sales continue to be sluggish, which is really sad
Sadly, the latest sales data in the industry shows that in December 2023, the monthly retail sales of Buick E4 will only be 169 units. Moreover, compared with last month, its monthly retail sales showed a certain downward trend. I have to say that this is quite regrettable news.
Buick E4
I have always believed that as a blockbuster model of Buick, Buick E4 should have a certain sales performance in the domestic car market to meet its product power level.
However, it is a pity that for several months, the monthly retail sales of Buick E4 have not improved greatly.
According to the industry's comprehensive sales data, from August 2023 to December 2023, the monthly retail sales of Buick E4 have been below 400 units for up to 5 months.
Buick E4
Even, from October 2023 to December 2023, for as long as 3 months, the monthly retail sales of Buick E4 were less than 200 units.
According to the industry's comprehensive sales data, in August 2023, the monthly retail sales of the Buick E4 will be 328 units. Compared to the previous month, its sales fell by 81.38%.
In September 2023, the monthly retail sales of the Buick E4 were 244 units. Compared to the previous month, sales fell by 25.6% and continued to show a downward trend.
Buick E4
In October 2023, the monthly retail sales of the Buick E4 fell further to 103 units. This is also the lowest monthly retail sales set by the Buick E4 after its official launch in the Chinese auto market as of December 2023.
Since then, in November 2023, the monthly retail sales of the Buick E4 have rebounded, reaching 179 units in a single month. To a certain extent, this shows that the market has picked up somewhat.
However, unfortunately, in December 2023, this momentum of sales growth did not continue to decline, but showed a downward trend again.
Buick E4
I've always felt sorry for the Buick E4. After all, this model had a remarkable sales performance at the beginning of its launch.
According to the industry's comprehensive sales data, in July 2023, the monthly retail sales of the Buick E4 will be 1,762 units. Although this sales scale is not very high, it is still worthy of recognition for a new model under Buick.
However, it is puzzling and regrettable that the monthly retail sales of Buick E4 have not been able to continue to rise, but the sales performance has been sluggish for several months since then.
Buick E4
You must know that based on the Autonen platform, Buick E4 has no shortage of highlights in terms of product power. If you look at it purely from the perspective of product power, its sales should not be so low.
As a pure electric medium and large SUV model, the wheelbase of the Buick E4 has reached 2954mm, which makes it have a good performance in space.
At the same time, the new car adopts a hatchback design, which also allows its storage space to be better expanded. On the whole, the new car can be said to be more practical in terms of space.
Buick E4
IN TERMS OF INTELLIGENT CONFIGURATION, THE BUICK E4 IS EQUIPPED WITH A NEW GENERATION OF VCS INTELLIGENT COCKPIT, EQUIPPED WITH EYEMAX 30-INCH CURVED 6K SCREEN. In addition, the new car is equipped with a Qualcomm Snapdragon 8155 chip, which has good smoothness and operability.
In addition, the Buick E4 adopts the BEVHeat dual heat source management system, dual-layer air conditioning technology with faster cabin heating time, and has a winter heat storage mode.
It can be said that Buick E4 has shown considerable sincerity in terms of product power. Such a model, after being launched, should be able to have a certain sales performance.
Buick E4
It's just that what is puzzling is that after the Buick E4 was launched, judging from the current sales trend, it obviously cannot be said to be a successful product in the market.
Of course, I don't think this is to say that the Buick E4 has no chance in the domestic car market. Previously, in the first few months of Buick Micro Blue 6's domestic launch, the monthly sales volume was basically below 2,000 units.
However, now the monthly retail sales of Weilan 6 in the domestic auto market have been able to approach 8,000 units. Therefore, I think that at present, it cannot be asserted that there is no market opportunity for Buick E4 in the domestic car market.
It's just that if Buick E4 wants to rise in the domestic auto market in 2024, then it will test Buick's operational capabilities. After all, the competition in the domestic auto market in 2024 should be more fierce than in 2023.
Buick E4
Here, we hope that the Buick E4 can reverse the current sluggish sales situation and make a breakthrough in terms of sales, so as to obtain better development prospects.
Finally, the sales data of the models involved in this article are derived from the comprehensive sales data of the industry released by the third-party platform, and the data description of the third-party platform shows that it is displayed in strict accordance with the corresponding relationship between the sales volume and the platform announced by the Automobile Dealers Association and the manufacturer, with an accuracy rate of more than 99%, which is for reference only.
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