The top 10 SUV sales in 2023 compared to the top 10 sedan sales, 5 didn't expect it

2023, whether it is successful or not, has come to an end, and what we need to do is to summarize the past and look forward to the future. The same is true in the automotive industry, let's take a look at the top 10 annual sales of sedans and the top 10 SUVs today to see if it is the same as we expected, and we can only say that there are 5 "unexpected".

List of car sales

Analysis of sedan sales

From January to December 2023, the cumulative sales of domestic sedans reached 10.226 million units, an increase of 0.4% over the same period last year.

Fuel vehicles and sedans seem to be brilliant, in fact, they have been exhausted, the existing grand occasion, firstly, some consumers' concepts have not changed, and they are more inclined to fuel vehicles than new energy.

The Roewe i5 entry version is less than 50,000 yuan, and Sylphy has fallen to more than 60,000 yuan by virtue of the sales of new and old people in the same hall, as well as the large discount of the terminal, and the naked car has fallen to more than 60,000 yuan, enhancing its competitiveness.

But it is obvious that they themselves know that they can't win the new generation of new power models by relying on the competition of product power, and they can only rely on price to make up for the gap, which is feasible in a short period of time, not a long-term solution.

There are 9 models with annual sales of 200,000 units, and Sylphy has once again achieved a cliff lead. Although the price of BYD Qin PLUS has reached below 90,000 at the end of the year, the champion is not it. And although the Passat has experienced negative turmoil, after improvement and precipitation, it is now back on the sales list with its decline and discounts. In the B-segment car market, sales are second only to the Camry.

The top 10 of the annual sales list of SUVs, the data comes from the car emperor

SUV sales analysis

According to the data of the Passenger Association, the cumulative retail sales of SUV models in mainland China in 2023 will reach 10.382 million units, a year-on-year increase of 10.3%. There are 7 models with annual sales of 200,000+, which are not as good as sedans in terms of performance, but the head models have obvious advantages.

Judging from the specific ranking of the list, Tesla Model Y is far ahead, with annual sales of more than 450,000 units, and is the sales champion of a single model in the domestic auto market and the sales champion of a single model in the world. BYD has blossomed more, and Yuan PLUS, Song PLUS and Song Pro have excellent sales performance, all of which belong to the camp with annual sales of more than 200,000 units. Haval H6 has missed the championship in all dimensions, and is no longer an opponent of new energy, nor is it a champion in the field of fuel vehicles.

The two lists are analyzed together:

Proportion of new energy: In the list of sedans, the top ten models of new energy products occupy 5 seats, and the same is true in the SUV field, and the top ten new energy models also account for 5 seats, and the market share and sales of new energy vehicles have risen visibly, occupying half of the head echelon of the sedan and SUV market.

Ranking and status of new energy models: It seems that they are evenly divided, but in fact, the overall ranking of new energy models is relatively high, and the sales volume is also better, especially in the SUV field. Perhaps it also has a lot to do with the consumer group in the SUV field, which is younger and more acceptable.

The proportion and ranking of new energy models in the sedan market have risen steadily, but in terms of influence, fuel vehicles still occupy a dominant position, and fuel vehicles still have a fixed audience.

Fuel vehicle status: From the sales data and ranking points, we can see that the growth of fuel vehicles is weak, especially the rise of new energy models, to a certain extent, it has seized the share of many old classic fuel vehicles.

5 surprises:

The first thing I didn't expect was that the champion of the sedan market was not BYD's.

BYD has risen so rapidly, with annual sales reaching 3 million +, Qin PLUS is key twice a year, the price of the beginning of the year has been pulled below 100,000, and the price of less than 90,000 yuan at the end of the year is also full of sincerity, and it has also contributed a lot of phenomena and sales data in a year, and it is the favorite to win the championship in the sedan list. However, judging from the final results, although BYD Qin PLUS has achieved annual sales of more than 300,000, there is still a certain gap in sales with the top fuel vehicles, and the champion still belongs to fuel vehicles.

The second unexpected is that Tesla, which costs 250,000+, has better sales than models with hundreds of thousands or even tens of thousands.

Tesla's Model Y has sold more than 450,000 units annually, setting one record after another, which is not only the sales champion of a single model in the Chinese market and even the global auto market in 2023, but also the first time that a new energy product has surpassed fuel vehicles in sales and won the crown of the world's best-selling single product. Brand influence and product strength complement each other, and together they have achieved Tesla, making this product with a high price threshold successfully reach the top, performing better than hundreds of thousands of family cars, and even having obvious fault advantages in sales data.

The third is unexpected, Haval H6 can't do new energy, and it can't do fuel vehicles.

Haval H6 can't beat BYD is understandable, from the perspective of car cost and consumer demand, Haval H6 is indeed not BYD's opponent of new energy models, so it lost the championship, although regrettable but indeed reasonable. However, from the latest sales data, it is not the opponent of CS75 PLUS now, and the throne of the sales champion of fuel SUV is once again handed over, which is also a change in consumer demand. CS75 PLUS's Blue Whale engine + Aisin gearbox, in the same level and price of products, has obvious advantages, coupled with the same excellent reputation and measured feedback, it is not incomprehensible that it can surpass.

Fourth, I can't imagine that compared to the car experience, cheap is the last word.

This can be confirmed by the fact that Sylphy Lavida is still above the BYD Qin PLUS, and the cumulative annual sales of Wuling Hongguang MINI EV are nearly 240,000. Qin PLUS's car experience, from space to configuration to comfort, is significantly better than Sylphy and Lavida, but obviously the Sylphy and Lavida after the discount are also greatly improved cost performance, compared with less than 90,000 BYD, or more attractive than Sylphy in the early 60,000s. It's not that consumers don't know that the macro MINI EV doesn't have an airbag, and it is really too cost-effective to be able to withdraw it for less than 10,000 yuan (the premise of the loan).

The fifth unexpected is the rise of new energy, which has a more obvious impact on the public than on Japanese cars.

It is not difficult to see from the specific models on the list that the proportion of Volkswagen brand models and the share of the past have declined significantly. On the other hand, Japanese cars, although they also have influence, but the overall status and influence and specific sales performance are still within a reasonable range. On the contrary, Volkswagen has become the most seriously affected brand in the rise of new energy models, and the throne of the first brother in sales has also been handed over.

This is not difficult to understand, Volkswagen used to rely on the strategy of having more children to fight, more flowering, and common achievements, and now the rise of new energy models is also reflected in various market segments, so the impact on the Volkswagen brand is the most intuitive, from various subdivisions to break through, pull it off the altar. The product line and structure of Japanese brands are not as rich as the Volkswagen brand, and the sales volume is not the same order of magnitude as the Volkswagen. The higher you stand, the harder you fall.