Recently, some media reported that
Sales of the once popular musical instrument, the piano
cliff downslide,
The price has dropped significantly,
Netizens reflected,
I used to buy a piano for 50,000 or 60,000 yuan
No one wants 5,000 yuan this year.
The report arouses concern:
Once a popular musical instrument,
How's it going?
The decline in sales began in 2019
Today it's only 15% of the peak
There are industry insiders introduced
Piano sales declined from 2019 onwards
Today it's only 15% of the peak
Although it has not yet arrived
In the past, 50,000 or 60,000 yuan pianos were sold for thousands of yuan
But in 2023
It is indeed a harsh winter in the piano industry
The reason for this is that learning the piano is still a relatively long-term plan for the future, but in the past two years, it has a certain impact on both income and future expectations.
The second point is a concentrated outbreak of everyone's "chicken baby" and "roll can't move". In the past six months, whether it is a discussion between teachers or parents, everyone thinks that since the results cannot be obtained, they simply forget it. Why don't you go out on a trip and do something that is fun for both adults and children?
Some people engaged in second-hand piano sales said that the sales of pianos began to decline sharply not from this year, but from 2019 at the earliest. "At present, it is already a particularly good seller to maintain the previous 30% of the sales, the average is about 15%, and the worse estimate is only 10% of the previous sales. ”
According to the data of the China Musical Instrument Association, in the first three quarters of 2023, the operating income of 232 enterprises above designated size in the musical instrument industry decreased by 21.28% year-on-year, the profit decreased by 43.35%, and the profit margin of the whole industry was only 6.59%.
According to comprehensive data from the media, it will take at least 3-5 years for the piano industry to consume the production capacity of the past 10 years.
The overall training market declined
Teachers encounter "recruitment difficulties"
According to media reports, Chen Kai, the person in charge of a Yamaha piano store in Zhuzhou, explained that there are fewer and fewer children learning piano, and the main reason is that learning piano is no longer a channel for children to go on to higher education and even art special recruitment.
A few years ago, many schools had art enrollment indicators, and some students with poor grades chose the art route to enter the school. Now, this channel has been canceled due to policy reasons, and many parents have chosen to give it up. Only a few parents who have a clear life plan for their children choose to stick to it.
The overall decline in piano training
It is also related to the diversity of parents' choices
Although now a lot of enlightenment
Or will the piano be preferred
But it's a little bigger
Diversion may begin
Go learn other musical instruments
A piano shop in Hangzhou is mainly engaged in second-hand piano business, and also does piano teaching and training. At present, there are about 5 resident teachers, and the total number of new students in the hands is less than 10. Mr. Yang, the person in charge, believes that the piano is indeed not as popular as before, and it is also learning musical instruments, and guitars, flutes, drums, saxophones, etc. are taking away a lot of passenger flow.
Ms. Li, who works as a music educator in eastern China, told reporters that her current student population is only half of its peak. "After the 'double reduction', my number of students on weekends has decreased a lot, and I can hardly receive students. ”
Another piano teacher revealed, "In the past, parents had a clear goal for their children to learn piano, and after completing the 10th grade, they would stick to it no matter what the goal was achieved." But now, most of them have given up halfway, and some can't even hold on for half a year. ”
Search for second-hand pianos in Xianyu
A lot of sellers are selling pianos
The reason is basically that the child gave up learning the piano
There are imported brands of 95 new pianos
Direct half-price transfer
I also gave a piano bench and a metronome and a book
Netizen: The main reason is that the cost of piano education is too high
▽
The industry can be more calm when it is cold
Consider the impact of aesthetic education on the future of education
But
Although the piano sales and training market is cold
But the number of participants in the piano competition
And there is no significant reduction
An industry insider revealed, "In fact, the number of participants in influential competitions in the international field of piano, such as the Shenzhen International Piano Concerto Competition in China, has increased. ”
Industry insiders pointed out that the piano market is not necessarily a bad thing in winter, because music education should not be a market in the first place. It would be a good thing if everyone could think more calmly about the impact of aesthetic education on future education.
Comprehensive Guangzhou Daily, News Square, Cover News, Zhuzhou Evening News, Orange Persimmon Interactive, and netizen comments
Source: Xinmin Evening News