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Text: White Paper
Edited by White Face
In the virtual online world, there is a category of people who are loved by thousands of people, and this kind of people are collectively called:
Internet celebrities.
They have a large number of fans, and from time to time they can also interact intimately with celebrities and rich second generations.
The most important thing is that they have an amazing ability to make money.
Someone set a turnover of 38,000 orders a day, and someone made a 20-second ad worth 200,000.
Today, let's take a look at who these five Internet celebrities are.
01. Rainbow couple
In August of the previous year, there was a hot search entry on Weibo:
The Internet celebrity said that he made a net profit of 4 million a day. ”
This Internet celebrity anchor is a husband and wife named "Rainbow Couple".
And the two at the beginning were just ordinary people.
Selling insurance for a living,
In three years, he was promoted from an ordinary employee to a senior manager.
Life is not rich, but it is not hard either.
The turning point was 2019.
That year was the outlet of short video traffic, and seeing that countless Internet celebrities made a lot of money by shooting videos, the couple couldn't sit still, and they also discussed making jokes.
At first, it was disliked.
Because the appearance of the two really does not conform to the public's aesthetics, as long as they post a video, they will be scolded by netizens for being incomplete.
If you were someone else, you would have been unable to bear the pressure and give up.
But they persevered.
The reason for this is nothing more than the fear of poverty.
Fortunately, they still have a bit of luck, and with real and daily updates, they finally accumulated a lot of fans.
At the end of the flow is to bring goods.
Once they have fans, they start taking orders.
daily necessities
Mother-in-law,
foodstuff
As long as you can make money, you can take it all.
Facts have also proved that the profits of this industry are still quite large.
Within 30 days, the husband and wife brought a total of eight sales, with an average sales of 38.31 million yuan per game.
And this is where we mentioned the hot search entry at the beginning.
She's not showing off her wealth, she's really rich.
In 2021, the full amount will be 6 million, and I will buy a 260-square-meter large flat.
In 2022, the full amount of 43 million will buy more than 800 square meters of single-family villas.
The money that others can't earn in their lifetime, she can collect it in ten days, or even a day.
enviable,
Jealous.
Of course, there are pros and cons to everything.
Although she earned money, her reputation became worse and worse.
"His stuff is so bad that I can't comment on it yet. ”
"Selling expired food. ”
"Not on time. ”
"Full of lies. ”
02. Zhu Xiaohan
She, like Guan Xiaotong, is called:
"National Woman."
At the beginning, she was also unremarkable.
The first TikTok posted was dancing in a shopping mall.
130,000 likes,
More than 20,000 comments.
It's not a big hit.
So under the discussion of the team, they decisively chose to transform.
Imitate the hit,
Do plot content.
Finally, through continuous trial and error, they found their own direction:
"Plastic father-daughter relationship. ”
After attracting a wave of fans with a light-hearted and funny family sitcom, they began to show their skills.
With the "tricky" dad as the main content, one video after another was released.
The theme is novel, plus there are few big Vs who do sitcoms at that time, and there are also celebrities to help out.
In the end, Zhu Xiaohan became popular, and the number of likes on each video was as high as one million.
But people have aesthetic fatigue.
The more I watched, the more numb I gradually became numb.
As a result, their traffic dropped, and the likes went from a few million to a hundred thousand, or even tens of thousands.
After realizing that the road of making money from short videos was not going to work, they embarked on the road of live broadcasting.
The disadvantage is that because of the goods, some fans have lost their fans and feel that they have forgotten their original intentions.
The advantage is that because of the goods, they make a lot of money.
The most bullish one was that 38,000 transactions were recorded in one day.
In addition to live broadcasts, she also receives advertisements.
It is understood that she receives an average of 50 advertisements every year, and earns 200,000 yuan for a 20-second advertisement.
Roughly calculated, she can earn tens of millions of dollars a year just by receiving advertisements.
Isn't it easier than celebrities making money?
It's no wonder that the current celebrities don't film, and they have to squeeze into the live broadcast army team.
03. Crazy Brother Yang
"Don't make a fortune, make a small fortune is the fastest life, be content and happy, and now you can't do what you want. ”
This is what Brother Xiao Yang said during the live broadcast.
To put it in layman's terms, because of money, he lost his freedom.
A big anchor with an annual salary of "100 million" as the unit of measurement, as a person who has come over, persuades those migrant workers with a monthly salary of 3,000 to "not make a fortune".
The degree of outrageousness is comparable to Mars hitting the Earth.
So, not surprisingly, he was pushed to the forefront of public opinion.
There is sarcasm about him:
"Give me a big fortune, and you leave a small fortune to be happy. ”
There are inferences:
"A well-fed man advises a man who has been hungry for a few days, "Don't eat enough, it's not good for your health." ”
There is also empathy:
"It's good to be content and happy, and this attitude towards life can lead to a more free and easy life. ”
But can you really empathize?
The answer is clearly no.
Today's Brother Xiao Yang has transformed from an Internet celebrity to an entrepreneur with a large company.
The "Three Sheep" business empire holds the lifeblood of thousands of workers in his hands, and it costs tens of millions of dollars just to pay wages to others every month.
Not to mention the ability to sell goods.
can invite Huang Xiaoming, a first-line celebrity, to witness hundreds of millions of likes in a second, and to invite Harden, a famous NBA player, to sell 10,000 bottles of red wine in five seconds.
Making money for him is just a matter of moving his mouth.
And that's still in the early days.
Now Brother Yang's business territory has expanded and expanded.
Five companies as legal representatives,
Ten companies hold shares.
These are still on the surface, and it is not clear how much is still behind the scenes.
The only certainty is that in 2023 alone, the total amount of goods brought by the three sheep will be as high as 30 billion.
30 billion, this is a figure that ordinary people can't earn in dozens of lifetimes.
The balance of the wallet has divided the person into three, six, nine, and so on.
Your distress is that you are crowded on the subway every day, and their distress is that they have money but no way to buy a yacht.
So you say, how can ordinary people empathize with capitalists?
The only one who can empathize should be Brother Yang in 2016.
At that time, he, like most of the people here, was also struggling to make a living, and he was also worried about whether he could eat enough for three meals a day.
04. Teacher Huang, Teacher Peach
"Dig and dig and dig in a small garden, plant little seeds and grow little flowers. ”
In 2023, this song "Little Garden" will become popular all over the Internet, bringing two kindergarten teachers to popularity.
One is called Teacher Huang and the other is Teacher Peach.
Hit by traffic,
Millions of fans overnight.
The most important thing is that this wave of traffic has brought them a lot of wealth.
It is reported that at the best time for traffic, the two of them can receive hundreds of thousands or even millions of tips just by opening the live broadcast.
Later, after the traffic became larger, Mr. Huang transformed into an anchor with goods, although he was not as good as Brother Xiao Yang, but he earned at least 100,000 yuan a month.
It has surpassed ordinary people by a big step.
But the more attention you receive, the greater the public opinion you will have to face.
With the exposure of her no-makeup photos, she has also become the target of attacks by netizens.
was scolded ugly, and was ridiculed for being short.
Because of her weak psychological capacity, she faded out of people's field of vision.
It wasn't until the end of 2023 that she reappeared.
is different from the previous fragility, this time, she has thought a lot and seen through a lot.
On the contrary, it is Momoko-sensei.
At the beginning, she always insisted on her own work, did not bring goods, and refused all the invitations from the company even if they came to her door.
At that time, she was called "a clear stream".
But few people can resist the temptation of money.
So it didn't take long for her to persevere, and she also embarked on the road of live broadcasting.
Like Mr. Huang, he had a good income at the beginning, but over time he became the target of attack.
Eventually fell from the top.
Unlike Mr. Huang's return to life, Mr. Peach suffered from a very serious mental illness after feeling the gap.
Shouting and self-harming in severe cases.
"I would even masochize myself and beat myself. ”
I couldn't help but sigh when I saw this:
Sure enough, the bowl of rice on the Internet is not something that everyone can eat.
05. Dong Yuhui
Dong Yuhui is a clear stream of the Internet.
is different from the shouting of other anchors in the live broadcast room, his live broadcast has always been like a breeze to get old.
In the half-hour live broadcast, he introduced ten products in a row.
From books, to desserts, to good food.
And he doesn't just introduce products, but draw inferences.
For example, agricultural products.
He didn't blindly recommend this product and tell how good this product was, but extended it with this product as the center.
Talk about farmers farming, talk about courier brother delivery.
Most importantly, he is a chapter of exports.
Introducing the iron pot, he said:
"It is the mother's hand, the father's sad face, and the old man's heart that looks forward to the return of the wanderer.
Introducing the ham, he said:
"It's the smell of the wind, it's the smell of salt, it's the magic of nature and the pickling of time.
No matter what, he can talk about it.
That's why everyone fell in love with him.
His live broadcast room went from selling only four orders in one morning to selling tens of thousands of orders in ten minutes.
The existence of Dong Yuhui tells us what it means to change destiny with knowledge.
What do you think about this?
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