Red Net Moment News, November 12 (Reporter Yang Shuhua) On January 11, the Honor Magic6 series and the Honor Porsche Design New Product Launch Conference was held in Shanghai, at which Honor released a new generation of flagship smartphones Honor Magic6 series, including Honor Magic6 and Honor Magic6 Pro, as well as the first Porsche-designed folding screen mobile phone - Honor Magic V2 RSR.
The back of the Honor Magic V2 RSR is deeply integrated with the classic elements of the Porsche flying line, using the Honor King Kong Giant Rhino Glass, and the outer screen is made of silicon nitride, a wear-resistant material for the supercar engine, providing industry-leading anti-drop and scratch resistance, opening the era of zero film in the mobile phone industry, and the 9.9mm ultra-thin body, 5000mAh Qinghai Lake dual battery, internal and external dual screens 3840Hz zero-risk high-frequency dimming, and a number of excellent technical functions will bring users an all-round folding experience and ultimate scientific and technological power.
The Magic6 series has made breakthroughs in the fields of communication, battery life, screen, image, and AI. The Honor Magic6 series is equipped with the mobile phone directly connected to the satellite communication solution Honor Hongyan Communication, the newly upgraded second-generation Honor Qinghai Lake battery, the ultra-drop-resistant Honor Giant Rhino Glass, the SLR-level Honor Eagle Eye Camera, the Honor Oasis eye protection technology and the third-generation Snapdragon 8 flagship chip, with the blessing of MagicOS 8.0, the Honor Magic6 series brings a new interactive transformation and experience evolution, which can realize human-computer interaction for intent recognition, and is based on the "arbitrary door" of the Honor AI device-side large model Functionality can be achieved in a single step across applications.
Zhao Ming, CEO of Honor Terminal Co., Ltd., said that Honor wants to use AI to redefine human-computer interaction. With the help of platform-level AI, the new generation of human-computer interaction breaks through the traditional way of finding services based on needs, brings the way of direct service based on intent, supports multi-modal interaction methods such as natural language, speech, pictures, gestures, and eye movements, and can intelligently identify user intentions, make rapid reasoning decisions, actively provide personalized services, efficiently complete the closed-loop of complex scene tasks, and improve interaction efficiency. For example, the Honor Magic6 series, which is equipped with a large magic model, can enable various cross-application operations to reach the needs with a single drag, and based on the semantic understanding ability of the large model, the user only needs to describe the requirements in one sentence, and the user's intention can be understood and automatically edited into a film.
As early as 2021, Honor began to lay out basic AI capabilities and more tracks. After two years of accumulation and precipitation, Glory's 2023 is also destined to be a year of full explosion of product power and innovation. Not only that, Honor is also building future-oriented capabilities while enhancing product capabilities. Zhao Ming revealed that for a long time, Honor's AI R&D expenses have reached 10 billion yuan, and AI patent achievements have reached 2,100. Chinese mobile phone manufacturers, represented by Honor, will combine with Chinese Internet manufacturers to create AI applications that are most suitable for local culture and social forms.
In terms of price, the Honor Magic6 series has adopted a people-friendly pricing strategy, with the Magic6 series starting at 4399 yuan, the Pro version starting at 5699 yuan, and the flagship MagicV2 RSR in cooperation with Porsche Design is positioned in the high-end market, starting at 15999 yuan. This pricing strategy not only satisfies the needs of different consumers, but also demonstrates Honor's flexibility and forward-looking market strategy.