Text, Editor/Fortune De Pig Head
"Flowers" is like a burning brilliant fireworks, sweeping the hearts of the audience within half a month and becoming a well-deserved hit drama.
Wong Kar-wai made great efforts to create a film, however, behind this artistic feast, there is a high production cost of 300 million.
Let's unveil the miracle of Blossom and delve into the investment and return behind this entertainment extravaganza.
Production cost and investment
The creative process of "Flowers" is like a complex picture, with a three-year shooting cycle and a huge investment of 500 million yuan becoming the focus of the industry.
Wong Kar-wai took the restoration of Shanghai in the 90s as his own mission and invested a lot of effort, including the 1:1 construction of the Yellow River Road, the collection of old objects and other details of the work is even more energy-consuming.
This extreme restoration has not only aroused the attention of the audience, but also become a clear stream in the TV drama market.
The reappearance of the Yellow River Road has become a bright and nostalgic landscape in "Flowers".
This street carries the prosperity of Shanghai in the 90s and becomes a microcosm of the prosperous era vividly displayed in the play.
Although this highly restored expression has caused controversy, it is through this expression that Wong Kar-wai successfully integrates the plot into the temperament of the era, outlining the unique contours of that era. However, this approach is not always easy.
The filming period is as long as three years, the cost of a single episode is as high as 20 million, and the total investment is as high as 500 million, which is a rare luxury in today's TV drama market.
This high-cost, high-risk approach to creation has brought "Flowers" into the spotlight, and at the same time aroused the audience's suspicion of its success.
Whether such extravagant creations are worth it, and whether they can succeed in the balance between business and art, has become the focus of concern of the industry and the audience.
The audience has been waiting for a long time, and foreign media have asked for the copyright of English subtitles.
This unique position makes Blossom unique in the industry.
Wong Kar-wai's insistence and emotional investment in Shanghai in the 90s made "Flowers" attract strong attention in the industry.
However, this unique status also brings higher expectations, and the audience's expectations for the film version of "Flowers" have become more and more high.
Foreign media's request for English subtitle copyright shows its potential value in the international market.
With the industry's unique shooting cycle and investment level, "Flowers" has become the focus of discussion.
It's not just a TV series, it's a challenge to the industry's norms.
The reversal of word-of-mouth and controversy among viewers became the focus of discussion on social media.
Whether such a luxury creation is successful or not is a topic of common concern for the industry and the audience.
After three years of filming and an investment of 500 million, "Flowers" has gone through a creative road full of twists and turns.
Whether it is the record of the industry or the response of the audience, it has become the focus of heated discussions.
Despite setting some extravagant records in the industry, fans and TV viewers are more concerned about whether "Flowers" can truly showcase Wong Kar-wai's unique charm and become a work that is both commercially successful and artistically valuable.
Perhaps, the film version of "Flowers" will become a more critical part, providing the audience with a more satisfactory answer.
What kind of development trend will this TV series present in the future, and whether it can become a benchmark in the industry, it is worth thinking deeply.
As the plot progresses, the audience will usher in more surprises and touches, and "Flowers" will also leave a unique mark in the long history of TV dramas.
A source of advertising revenue
The advertising revenue of "Flowers" has become a hot topic in the industry, and fans have expressed strong concerns about whether the production cost of 300 million yuan can be recovered.
Excluding CCTV and Dragon TV, relying on advertising revenue alone, "Flowers" achieved more than 200 million in revenue in just half a month, which made the audience have a strong interest in the commercial value of the series.
The advertising revenue is mainly divided into two parts, one is the brand sponsorship and advertising placement in the production stage, including the cultural and tourism bureaus of the two districts in Shanghai, the banking and securities business departments that provide financing for the production of TV dramas, and the hotels that provide scene shooting, etc., forming a diversified sponsorship cooperation.
The other part is the roll ads on the platform after the broadcast, including a large number of pre-roll ads, mid-roll ads, end ads and endorsement ads, etc., building a huge advertising network.
"Flowers" is unique in terms of advertising, not only a large number, but also innovative in the form of patch advertising, with nearly 30 pre-roll ads, which are divided into ordinary pre-roll advertisements and longer-lasting "highlight moment" advertisements, so that the audience can feel the creativity and interest of advertising while watching the drama.
The number of advertisements is also increasing in the process of increasing the popularity of the series, and new advertisers such as Oppai have entered one after another, bringing more sponsorship to the crew.
Regarding the charging standard of advertising, it is understood that for some S-level projects, Tencent and iQiyi require customers to shoot at least 3 pieces, and the external quotation is as high as 10 million.
In contrast, with the popularity of "Flowers", its price is even higher than the conventional, although the insertion of advertising fees does not reach 10 million, according to the calculation of 7 million customers, 70 advertisers will bring nearly 500 million advertising revenue to the crew, making the profit brought by advertising alone as high as 200 million.
This huge advertising revenue not only provides a full guarantee for the recovery of production costs, but also brings considerable profits to the crew.
Considering the revenue from the broadcasts of the two satellite TVs, it can be said that the commercial success of "Flowers" is already obvious.
The audience's curiosity about advertising and love for the series are intertwined, which also brings a new direction of exploration for the business model of TV dramas.
What makes it unique
The production structure and strategy behind "Flowers" have become the focus of attention in the industry.
Jointly produced by CCTV, Shanghai Film Group, Shanghai Tencent Penguin Film and Television Culture Communication Co., Ltd., and Shanghai Fanhuali Enterprise Development Co., Ltd., this large and powerful production lineup makes people look forward to the uniqueness of this drama.
As early as 2013, the copyright of "Flowers" had fallen into the hands of Wong Kar-wai, and it was not until 2017 that preparations such as script rewriting and actor recruitment officially began.
The producers of CCTV, Shanghai Film Group, Shanghai Tencent Penguin Film and Television Culture Communication Co., Ltd., and Shanghai Fanhuali Enterprise Development Co., Ltd. have laid a solid foundation for the prosperity of this drama.
Tencent and Shanghai Film Group entered around 2019 and 2020 respectively, and this five- or six-year hibernation period laid the foundation for the success of the series.
Tencent Video's exclusive broadcast rights ensured the exposure of the series on the whole network, while Shanghai Film Group promised to solve the problem of shooting venues and further join the production camp.
These initiatives demonstrate the producer's professional vision and unwavering pursuit of success.
The long production process of "Flowers" has also witnessed the cooperation and investment of many forces.
Although the production cost of the show has never been disclosed, according to various information signs, the investment in this drama can be described as huge.
A large part of the 500 million yuan investment of Shanghai Film Group was used to build the Haopu Film and Television Base, creating real and rich scenes for the series.
This kind of investment in fixed assets has become a new idea in the industry, providing the possibility for the construction of film and television bases.
The "Film and Television + Cultural Tourism" exploration plan of Shanghai Film and Television Park has made the real scenes of the Yellow River Road and other real scenes created by "Flowers" become a tourist attraction in Shanghai in the future, providing a new direction for the sustainable development of the film industry.
Tencent Video's multiple 100 million yuan investment and S-level production of costume dramas have failed to bring hits, indicating that the audience has felt aesthetic fatigue for high-investment and inefficient waist-tail content.
Shanghai Film Group's huge investment in "Flowers" and its emphasis on fixed assets show that the transformation of the industry has become imperative.
This huge investment is actually paying for high-quality content, and the meticulous scenery for the production of a high-quality series shows the producer's persistence in creation and confidence in the future of the industry.
The industry is also gradually shifting from the competition to seize market share to improving operational efficiency, focusing on top content, and achieving the goal of reducing quantity and improving quality.
In general, the success of "Flowers" is not only an affirmation of the producer's strategy, but also a new direction for exploration for the Chinese film and television industry.
While the audience is looking forward to the series, they are also full of expectations for the future changes in the industry.
This drama is not only wonderful on the screen, but also injects new vitality into the entire industry behind the scenes.
epilogue
"Flowers" skillfully combines the essence of filmmaking, the clever planning of advertising and marketing, and the unique strategy of the producer to create a miraculous hit.
This is not only an entertainment carnival, but also a subversion of the industry.
In the future, we can't help but wonder: does traditional TV dramas need to redefine success, and does the success of "Flowers" mark the emergence of a new era of entertainment?
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