In most people's impressions, the general performance of the thousand-yuan machine is the main selling point, and the performance of other peripheral specifications is lackluster, after all, the cost limit cannot be perfect. In the past two years, many brands have broken the convention, such as the official announcement of the upcoming realme 12 series, the official co-branding with the luxury watch "Rolex", and the blessing of a rare periscope telephoto lens at the same price.
The realme brand officially announced that it has reached a cooperation with the realme 12 series and the luxury watch Rolex, and the two parties will jointly create the upcoming realme 12 series mobile phones, hoping to integrate watch elements into the mobile phone.
It can be sent through the official poster, the realme 12 series uses a centered circular image module, and the design is almost exactly the same as the flagship mobile phone realme GT5 Pro launched last month, with a gold decorative band running through the middle of the fuselage, and the brand logo is printed on the lower left. According to the official introduction, the realme 12 series is in the same vein as Rolex watches, transplanting the key elements in the watch to the mobile phone, bringing a luxurious atmosphere.
In fact, it is not the first time that realme has co-branded with an international brand, realme can be called a "co-branded madman" in the past few years, from thousand-yuan machines to flagships, almost every product has different selling points. realme has successively co-branded with Naoto Fukasawa, People's Daily, National Treasure, Taishan, Li Ning, Dragon Ball, etc., from designers to media, from natural scenic spots to clothing brands, from TV columns to anime including unimaginable categories.
This time, the co-branded with Rolex did not choose a flagship machine, but a thousand-yuan machine is also driven by the reasons behind it, the realme 12 series hopes to create a thousand-dollar machine that changes the "rules of the industry". Different from the past, mainly take performance or screen, battery life as the main selling point, realme12It will be equipped with a periscope telephoto lens for the first time at the same price, and it will be jointly tuned by Qualcomm to realize the unique selling point of the thousand-yuan machine without me.
The realme 12 series has been certified by the Ministry of Industry and Information Technology for network access, and it is expected to include a total of three mobile phones, only the top-of-the-line realme 12 Pro+ is equipped with a 64-megapixel periscope telephoto. The sensor of this mobile phone is suspected to be OV64B sensor, OnePlus 12, OPPO Find7, two 4000 yuan high-end price of the same lens, the same lens, up to 3x optical zoom ability, with OIS optical image stabilization ability, night performance is also good.
But considering the positioning of this product, the realme 12 series core hardware configuration will not be too strong, and the information from the Ministry of Industry and Information Technology shows that it is equipped with a processor with a 2.4GHz frequency. According to this data, this mobile phone is probably equipped with Snapdragon 7sGen2 processor, based on Samsung's 4nm process process, Redmi Note13 Pro made its world premiere, and Antutu has a running score of about five or six hundred thousand, which is equivalent to Snapdragon 778G chip, and it is expected that the minimum starting price of realme 12 Pro+ will be below 2000 yuan.
Friends, do you think that the realme 12 series is a thousand-yuan machine, and it is necessary to be equipped with a periscope telephoto lens?