On January 11, 2024, Honor announced the official launch of a new generation of flagship smartphones, the Honor Magic6 series, including the Honor Magic6 and Honor Magic6 Pro. After three years of development, HONOR has continued to break through industry problems in many fields, and has been moving forward bravely on the road of pursuing excellent experience, moving from China HONOR to global HONOR. As a comprehensive innovation, the HONOR Magic6 series provides users with an amazing technological experience in communication, battery life, screen, glass, imaging, artificial intelligence, etc., and also leads the direction of technological innovation in the smartphone industry.
Honor has always adhered to the product concept of two-wheel drive. On the one hand, through the in-depth understanding of user needs, to meet the expectations of consumers as the starting point, to define the direction of products, on the other hand, to increase investment in forward-looking technology, to provide leading technology solutions. In the latest Honor Magic6 series, Honor Hongyan Communication has been introduced, the mobile phone is directly connected to the satellite communication solution, and the second-generation Qinghai Lake battery has been upgraded, using the ultra-drop-resistant Honor Giant Rhino Glass, equipped with a single-lens reflex Glory Eagle Eye camera, the Honor Oasis eye protection technology that continues to lead, and the Magic OS that leads the change of operating system and other innovative experiences. The starting price of the Honor Magic6 series is 4399 yuan, and it will be officially launched on January 18.
Leading communication capabilities, Honor Hongyan Communication, supports mobile phones to directly connect to satellite services, creating a better satellite communication experience
Honor has always been known for its superior communication capabilities, and this tradition has been further enhanced with the Honor Magic6 series. The series introduces a new and upgraded in-house designed RF enhancement chip, the HONOR C1+, which has achieved a significant breakthrough in antenna performance. With this innovation, the antenna transmit revenue increased by up to 41 percent, while the antenna received revenue increased by 51 percent. Even in weak signal environments such as basements and basements, users can still achieve fast network connections. On the high-speed moving subway, in the face of frequent signal tower switching, the Honor Magic6 series can also ensure a stable video experience and provide users with smooth communication services.
The HONOR Magic6 Pro introduces a new and upgraded mobile phone direct connection to satellite communication technology solution, bringing better performance. The new solution reduces the overall area of the satellite chip by about 40 percent and supports real-time voice and two-way text messaging. Its satellite connection speed is currently the fastest in the industry, and at the same time, it has successfully reduced the demand for satellite duration and satellite call power consumption, making the satellite communication signal more stable and the battery life performance more excellent. In order to improve the user's sense of security in the 5% ultra-low battery scenario, the Honor Magic6 Pro also has satellite communication support, which can achieve 8 minutes of real-time voice calls or send 16 two-way text messages in the 5% ultra-low battery state.
HONOR Hongyan Communication not only brings a better satellite communication experience to smartphone terminals, but also promises to promote the rapid development of the industry by sharing this solution with the entire industry chain. The company expects that intelligent terminal satellite communication can be widely used, truly enter thousands of households, and provide more consumers with a ubiquitous satellite communication experience anytime, anywhere, so as to lead domestic mobile phones into the era of satellite communication.
Leading the screen, the new generation of Glory Oasis eye protection screen is more eye protection, and the Glory Giant Rhino Glass is more resistant to falling
The Honor Magic6 series introduces a new screen concentrating technology, which has reached a peak brightness of 5000nits, which is at the industry-leading level. When playing HDR videos, the display performs well, rendering a bright and dark picture with a lot of detail. Even outdoors in bright light environments, users can read the screen content more clearly. In addition, the entire series supports Dolby Vision and HDR Vivid, both of which are authoritative display technologies. The Honor Magic6 series also adopts the global low-power LTPO display technology of the domestic screen for the first time, so that the screen can achieve an ultra-low refresh rate of 1Hz at any brightness, which not only achieves global low power consumption, but also maintains global smoothness.
As a continuous leader in eye care technology, the HONOR Magic6 series supports five oasis eye care technologies, including industry-leading 4320Hz ultra-high frequency PWM dimming, natural light-like eye protection, sleep aid display, hardware-level low blue light, and natural color display, and has passed the TÜV Rheinland Global Eye Care 3.0 certification and the VICO A+ visual comfort test of the China Bidding Institute.
The Honor Magic6 series is equipped with Honor Giant Rhino Glass, which breaks through the limit of glass material, and the optimized material formula increases the crystal density by 50%, and has passed the Swiss SGS multi-scene gold standard five-star drop resistance certification, which is still resistant to falls in harsh scenarios such as marble, asphalt pavement, and gravel pavement.
Leading the battery life, the second-generation Qinghai Lake battery achieves all-weather long battery life in all scenarios
The HONOR Magic6 series is equipped with an upgraded version of the second-generation Qinghai Lake battery, a new self-designed energy efficiency enhancement chip HONOR E1, and combined with the HONOR Dujiangyan power management system, through the combination of software and hardware, to achieve intelligent charging and discharging and low temperature enhancement and other functions. This combination provides consumers with an all-round, all-weather long battery life experience.
Through the synergy of the second-generation Qinghai Lake battery technology, the self-developed energy efficiency enhancement chip HONOR E1 and the HONOR Dujiangyan power management system, the battery capacity of the HONOR Magic6 has reached 5450mAh, and the HONOR Magic6 Pro has reached an astonishing 5600mAh, which is one step ahead of the flagship products and achieves excellent battery life. In addition, the comprehensive battery life of the Honor Magic6 series in low temperature and low battery conditions has also been significantly improved, creating a new breakthrough in the industry's low temperature battery life technology. This gives users more opportunities to use their mobile phones to communicate or deal with emergencies in harsh environments and extreme scenarios.
In addition, the Honor Magic6 and Magic6 Pro are equipped with 66W and 80W wired super fast charging respectively, and support 50W and 66W wireless super fast charging. In addition, the Honor Magic6 series also increases its wireless charging range by 70% by increasing the freedom of wireless charging.
Leading imaging capabilities, the new SLR-level Glory Eagle Eye camera brings SLR-level excellent full-scene capture and full-focal high-definition image quality performance
The imaging system of the HONOR Magic6 series ushered in a new and leading upgrade, bringing DSLR-level optical effects and capture capabilities to smartphones, bringing DSLR-level HONOR Eagle Eye cameras.
The HONOR Magic6 series adopts a newly designed 50-million-pixel ultra-dynamic eagle-eye main camera, which has a light and dark perception function, which can easily cope with backlight shooting, providing a capture experience comparable to that of a DSLR camera, setting a new standard for flagship capture. In particular, it is worth mentioning that the Honor Magic6 Pro adopts the industry-leading F1.4 ultra-large variable aperture technology, and supports the intelligent variable aperture of F1.4-F2.0. In addition, the series is equipped with an industry-leading 1/1.49-inch outsole telephoto sensor and a 180-million-pixel periscope telephoto, which makes it easier to focus more light and provide clearer images.
The HONOR Magic6 Pro's DSLR-level HONOR Hawkeye camera further strengthens the full-range HONOR Hawkeye capture capability, providing better DSLR-level texture portraits, sports capture, landscape photography, and a unique 18-arrow starlight effect, meeting the needs of users to easily record wonderful moments in various scenarios.
In order to continuously improve the efficient interaction and professionalism of the camera, the HONOR Magic6 series cleverly integrates the image magic box function into the commonly used shooting parameter settings, so that the functions can be reached at a single touch, achieving a more efficient and smooth shooting experience. The professional zoom function simulates a professional SLR lens, increases focal length information and optimizes two-level vibration to provide users with a professional and smooth zoom experience.
In addition, the HONOR Magic6 series has created three different shooting styles, such as natural, distinct, and textured, to meet the personalized shooting needs of users in various shooting scenarios and needs, such as food, flowers and plants, scenery, work, goods, and humanities.
Leading the wisdom of the ability, magic OS 8.0 any door to open a new AI experience
Based on platform-level AI capabilities, the new generation of Honor Magic6 series introduces the powerful capabilities of the device-side AI model, and launches the breakthrough AI deep-enabled operating system MagicOS 8.0, creating a new human-computer interaction mode based on intent recognition for the mobile phone operating system. In this series, for the first time, we are equipped with Honor's self-developed 7 billion parameter device-side platform-level AI model, the "Magic Model", which provides users with an amazing intelligent experience, as if bringing a new realm of magic-like technology.
In the HONOR Magic6 series, a new signature interactive function - "Any Door" has been introduced. This function is based on the data-based learning and personalization habits of Honor's platform-level AI model, and through the perception of the middle platform and relying on the multi-mode decision-making engine, users can directly reach their needs with a single drag, achieving a breakthrough upgrade in operation experience. In addition, the new "Smart Filming" function is based on the semantic understanding ability of large models, which allows the system to understand the user's intent and automatically edit the video by describing the requirements in a simple sentence. There is also the "Smart Capsule" function, which relies on the low-power mobile platform and Honor's unique eye tracking control technology, which can intelligently comprehend the user's every step of the intention and achieve global reach across applications. Together, these new features result in a smarter, more convenient user experience.
The Honor Magic6 series is equipped with the third-generation Snapdragon 8 flagship chip, which achieves a magically smooth experience with the blessing of MagicOS 8.0. Whether it is the system space motion effect, sliding experience, or application keepalive and reloaded games, the HONOR Magic6 series has industry-leading outstanding performance, and is the industry's first product to obtain SGS's All-Scene Smoothness and 60-Month Long-lasting Smoothness double gold standard certification.
Reconstruct the new form of aesthetic design, and use science and technology to paint the beauty of Chinese mountains and lakes
In the field of innovation, it takes the courage to challenge convention. In the face of the design trend of high-end mobile phone camera modules, the Honor Magic6 series is not afraid of reform and dares to break the norms of traditional design. On the basis of inheriting the family's iconic central image module design, the series draws inspiration from the concept of the universe and heaven and earth, and innovates with the classic "pillow-shaped" image module. This design breaks through the traditional circular single design language, and cleverly uses modern technology to show a new aesthetic charm between square inches. Combining image technology innovation in the shape of a square and a circle, the HONOR Magic6 series fully demonstrates the pursuit of technological idealism.
In addition, the HONOR Magic6 series draws inspiration from the magnificent mountains and rivers of China, and presents a stunning new color scheme through the interpretation of technology. This includes five attractive color combinations, including Qilian Snow, Haihu Green, Liuyun Purple, and Mailang Green and Velvet Black.
The Honor Magic6 series has started accepting pre-orders on January 11, 2024, and the official release date is scheduled for 10:08 on January 18. Purchase channels include HONOR Mall, major authorized e-commerce platforms, HONOR experience stores and authorized retail stores. Honor Magic6 has a total of 12+256GB, 16+256GB and 16+512GB three versions to choose from, with a starting price of 4399 yuan, while Honor Magic6 Pro provides 12+256GB, 16+512GB and 16GB+1TB three versions, the price starts from 5699 yuan.
At the press conference, HONOR and Porsche Design jointly released the world's first Porsche-designed folding screen mobile phone, namely the HONOR Magic V2 RSR Porsche Design. The phone's body design is inspired by Porsche's classic flying cables, with flyline portholes, a 5D feather body, and an Onyx Grey color scheme in the original Stuttgart master color. Based on the second-generation nano glass-ceramic technology, with the help of silicon nitride, the same super wear-resistant material of the supercar engine, the screen achieves 10 times scratch resistance on the basis of 10 times the drop resistance, and has passed the SGS multi-scene glass scratch resistance five-star gold standard certification. The HONOR Magic V2 RSR Porsche Design is priced at 15,999 yuan and will be officially sold at 10:08 on January 12, 2024 in HONOR Mall, major authorized e-commerce stores, HONOR experience stores, Porsche China official website, and authorized Porsche Centres.
In addition, Honor has also launched two new models for the flagship smartwatch, the Honor Watch 4 Pro, in white and cyan, with a white leather strap and a blue fluoroelastomer strap, and a new dial design. The HONOR Watch 4 Pro pays homage to the craftsmanship and design of a classic mechanical watch, showcasing an impeccable and unique aesthetic. The watch integrates three processing chips of "one main and two associations", which achieves an ultra-long battery life of 10 days in typical mode, and supports powerful independent communication capabilities such as eSIM and dual standby of one watch. The price of the new color Honor Watch 4 Pro is still starting at 1599 yuan, and pre-sales have begun, and it will officially go on sale at 20:30 on January 11, 2024.
For more information, please visit the official website of HONOR