In China's music variety show market, Mango Channel's "I Am a Singer" series was once a force to be reckoned with. Since Hua Chenyu's victory in "The Year of the Singer", this series has become a benchmark for mainland music variety shows and has received widespread attention and love. However, with the preparation process of "Singer 2024" in trouble, Mango TV is facing unprecedented challenges.
The difficult birth status of "Singer 2024" is not only a microcosm of the mainland music variety show market, but also reflects the challenges faced by the entire industry. The difficulties in the preparation of the show, the difficulty in inviting big coffees, and the rush to get on the show have exposed multiple problems in the music variety show market.
First of all, the phenomenon of big singers not moving has become a major problem for "Singer 2024". At the China Merchants Association, although the major funders are still optimistic about the appeal of the "I Am a Singer" series, in fact, it is becoming more and more difficult to invite first-line singers to participate in the show. The wonderful performances of singers such as Hua Chenyu and Na Ying in the previous seasons have set a high standard for the show, but in the new season, it is difficult for the program team to replicate the previous success.
In addition, the competition of other music programs such as "The Sound of Life" and "The Voice of China" has also made the recruitment of "Singer 2024" even more difficult. These programs have attracted a large number of powerful singers, resulting in "Singer 2024" facing a shortage of guest resources.
At the same time, the lack of a rich music library is also another major obstacle hindering the development of "Singer 2024". Many singers expressed their dissatisfaction with Mango Channel's music library, believing that the freedom of song selection is not high, which has been reflected in "The Sound of Life". Singers feel like they can't fully express their style and characteristics in the show, which undoubtedly reduces their motivation to participate in the show.
It is worth mentioning that Na Ying and Tao Zhe, two heavyweights in the industry, have become the most concerned potential guests of "Singer 2024". Na Ying has established in-depth cooperation with Mango in "Sister Lang 2", while Tao Zhe is considered very suitable for the stage of "Singer 2024" because of his wonderful performance in "Almighty Star Wars". However, Tao Zhe's previous marital cheating scandal also had a big impact on his public image.
In this context, the Hong Xiao team is facing tremendous pressure. As the team in charge of the program, they need to overcome various difficulties while maintaining the quality of the program to meet the audience's expectations for high-level music variety shows. The audience is looking forward to the show presenting a high-level music feast, and at the same time, they also hope to see more singers with personality and strength.
The preparation process of "Singer 2024" is not only a test for the program team, but also a test for the entire music variety show market. In the face of various challenges, how the program team can find a balance, not only maintain the high standard of the program, but also attract enough outstanding singers to participate, will be the key to the success or failure of "Singer 2024".
In this highly competitive market, only by constantly innovating and improving the quality of programs can we stand out from many music variety shows. The final result of "Singer 2024" will be the latest embodiment of Mango Channel's unremitting efforts in the field of music variety shows. For the audience, what they are looking forward to is not only a feast of music, but also respect and love for music and art. For the program team, how to find the best balance in such expectations will be the biggest challenge they face!