After breaking up violently, he knelt down and begged to get back together! offended China's game boss, and completely miscalculated
Activision Blizzard has recently encountered a series of serious difficulties in the Chinese market. There are rumors that many companies are going to regain Activision Blizzard's agency business, and Blizzard has lost the trust of players and the industry. However, Activision Blizzard's return to the Chinese market faces significant challenges. What is the reason for Activision Blizzard's difficult situation in the Chinese market?
The president of Activision Blizzard said that they want to return to the Chinese market as soon as possible, but they have shown an arrogant attitude in the past period, which has made Chinese players angry and disappointed. They didn't take the Chinese market seriously and ignored the needs and culture of Chinese players. This arrogant attitude led to a loss of trust in the Chinese market, and it also led to a major blow to them.
In order to return to the Chinese market, Activision Blizzard decided to cooperate with Chinese gaming giant NetEase to restart the national server. This is a wise choice because NetEase has a strong presence and excellent operational capabilities in the Chinese gaming market. The partnership with NetEase will provide a huge opportunity for Activision Blizzard to rebuild trust in the Chinese market.
However, Activision Blizzard's decision to make a complete cut with China will cause huge damage to the Chinese esports industry. The Chinese esports market is gaining momentum, and the departure of Activision Blizzard will have an immeasurable impact on the Chinese esports industry. This has also aroused the attention and concerns of major manufacturers about the attitude of Activision Blizzard's return.
It is reported that the reason why Activision Blizzard sold to Microsoft is to regain the Chinese market. Activision Blizzard recognizes the importance of the Chinese market and hopes to regain the support and trust of Chinese gamers through its partnership with Microsoft. Microsoft has a strong presence and resources in China, which will provide strong support for Activision Blizzard's return.
Finally, Activision Blizzard's decision to shut down Battle.net in China has attracted widespread attention and controversy. This means that Activision Blizzard has completely abandoned the Chinese market, which is a heavy blow to Chinese players. This also proves once again Activision Blizzard's attitude in the Chinese market, as well as their disrespect for Chinese players.
In short, Activision Blizzard's image reshaping in the Chinese market still has the problem of rebuilding. They need to re-establish trust with Chinese players and the industry, and take the needs and culture of the Chinese market seriously. Only in this way can we hope to re-emerge in the Chinese market.