The high-speed service area is the "energy supply station" for many people on the road. While most people just go to the toilet or get hot water, there's a secret to how high-speed service areas make money.
First, let's take a look at the restaurants in the high-speed service area. These restaurants usually offer a variety of fast food and drinks, attracting many travelers to dine here. Moreover, the income of restaurants in the high-speed service area not only comes from the purchase of tourists, but also from the preferential prices given by restaurants to hotels, logistics vehicles and long-distance buses, attracting more businesses to choose to eat in the high-speed service area and becoming a stable source of customers for restaurants.
Secondly, the shops in the high-speed service area also have their own unique profit model. In addition to the usual merchandise sales, they have also launched some special products, such as souvenirs in the high-speed service area, local specialty foods, etc., which have attracted the interest and purchase desire of travelers. In addition, the store in the high-speed service area also actively cooperates with surrounding enterprises to provide store hosting, brand agency and other services, providing enterprises with broader sales channels and bringing additional profits to themselves.
In addition to product sales, advertising is also one of the important sources of profit for high-speed service areas. Advertising space in the high-speed service area has become a hot spot for major brands to compete for. These advertising spaces not only cover common locations such as parking areas and toilets, but also use electronic screens and billboards in the expressway service area to promote the brand image in the hearts of the people.
Finally, there's another way you might not think of making money is by providing other services. In addition to parking spaces and toilets, some of the highway service areas also offer services such as car washing, repairs, and refueling. These additional services not only provide convenience for passengers, but also bring additional revenue to the expressway service area, which has become a major highlight of the profitability of the expressway service area.
In general, the profit model of the high-speed service area is not single, in addition to the traditional forms such as restaurants, shops, advertising, etc., there are some novel ways, such as providing other services. These diverse ways of making money not only meet the needs of travelers, but also generate significant revenue for the high-speed service area. Whether it's a stop on the road or a business partnership, the high-speed service area plays an important role and provides convenience for our travel.