Huawei's peak moment was in the second quarter of 2020, when Huawei's mobile phone sales surpassed Samsung in three months, becoming the world's No. 1 mobile phone brand.
Since then, Huawei has been suppressed by foreign companies, and there are no Kirin chips available, and no 5G mobile phones are available, and its sales have plummeted. It is reported that Huawei's mobile phone sales in 2022 will be 28 million units, less than a fraction of the peak, which is embarrassing.
Even so, Huawei did not give up the mobile phone business, but increased R&D investment and continued the development of Kirin chips. At the end of August 2023, Huawei officially launched the Mate60 series models, which are equipped with Huawei's self-developed Kirin 9000S chip. After the launch of this mobile phone, it was popular in the market, and the sales volume exceeded 800,000 units in just 3 days, becoming the most popular high-end mobile phone in the 6,000 yuan stall in China.
Recently, data from Counterpoint Research, a world-renowned consulting agency, shows that in 2023, Apple mobile phones will rank first with a market share of 71%, Samsung mobile phones will rank second with a market share of 17%, and Huawei mobile phones will rank third with a market share of 5%.
Let's take a look at the global high-end mobile phone market share data in 2022, in this year, Apple's mobile phone market share still ranks first, but its market share reaches an astonishing 75%. And Samsung phones still rank second, with a market share of 16%. At that time, Huawei's mobile phone market share was 3%, ranking third.
Compared with the market share of high-end mobile phones in the past two years, Huawei's mobile phone has increased from 3% to 5% of the global share, an increase of 2%, while Apple's market share has dropped from 75% to 71%, a decline of as much as 4%.
It is not difficult to find that in the global high-end mobile phone situation in 2023, Huawei mobile phones have made significant progress, while Apple mobile phones have a downward trend.
In fact, this is also very understandable,Since the Huawei mate60 series was listed, there has been a situation where supply exceeds demand,Many users want to buy Huawei mate60 series need to buy at a higher price,Some users are even willing to increase the price by 1000 yuan to buy Huawei mate60 series,Just to use the domestic flagship mobile phone full of black technology。
On the other hand, the iPhone 15 series has been criticized by the majority of users after its launch, such as lack of innovation, slow charging speed, camera dust, and serious heating, etc., which have affected the global sales of iPhone 15.
Because of this, major institutions around the world have lowered their sales expectations for the iPhone 16 series, which directly led to a sharp drop in Apple's market capitalization.
summary
The Huawei Mate60 series went on sale at the end of August, and it has been 3 months since then. In 2023, Huawei's global market share of high-end mobile phones will reach 5%, an increase of 2% over 2022, which is inseparable from the help of the Mate60 series.
In just 3 months, the Huawei Mate 60 series helped Huawei win the top 3 sales of high-end mobile phones in the world, which once again shows the influence of the Huawei Mate series in the global market.