Two days ago, Lei Jun welcomed Ms. Cai Jinqing to the board of directors of Xiaomi, appointing her as the first female independent non-executive director of Xiaomi. Overnight, Spicy Tiao was no longer qualified to say Xiaomi Low.
Why do you say this? Looking through Cai Jinqing's information, it seems that this is by no means an ordinary personnel appointment.
A native of Beijing, he transferred from Peking University to Wellesley College in the United States to complete his bachelor's degree, and then completed his master's degree at Princeton University......
Among them, Cai Jinqing's last job was the CEO of Kering in Greater China.
Gucci, Yves Saint Laurent, Balenciaga, Alexander McQueen and other first-line luxury brands are all owned by Kering, and now I know that the origin is not small~
Of course, Cai Jinqing is not the first female executive who crosses over from the fashion circle to the collecting circle, and the last one I remember is Apple's Angela Arrenz (former Burberry CEO).
This can't help but make people feel a little emotional: Is Xiaomi going to be like Apple and take the high-end route?
Of course, this is not the focus of today's discussion with you, and the changes in Lei Jun's outfit are more "slots"!
The history of Lei Jun's clothing changes (the evolution from "Rebus" to "Regucci")
1. The initial stage of messy dressing
When Xiaomi was first founded, Lei Jun's outfit was not in style, and his clothes were still worrisome, and he looked like a "township entrepreneur in the 90s".
The checked shirt is paired with jeans, and the contrasting belt around the waist is tightened, and the main one looks more energetic and capable, and a bit of a boss, basically no fashion sense.
Leather jacket with striped shirt, fashion sense dare not agree;
A red jacket with a shirt and jeans is the main festive, and it can't look too casual......
At that time, the suits were all with shoulder pads and partial silhouettes, and Lei Jun, who was dressed in a suit and leather shoes, although he combed three or seven points, still had a sense of disobedience of stealing his father's suit and a child dressed as an adult, and now it looks very old, but he should have tried his best at that time......
Lei Jun sat next to Liu Qiangdong, although they were all in the same suit and leather shoes, one was like a boss and the other was like an assistant, and sure enough, there was no harm if there was no comparison.
2. The parody show of "Rebus".
After that, Xiaomi became stronger and stronger, and Lei Jun also began to look up to Jobs in terms of outfits, and started the "Rebus" imitation show.
Booth wore Issey Miyake black top + Levi's classic 501 jeans + NB sneakers for a speech
As we all know, Jobs is a big guy who doesn't like to wear suits, whether in public or at press conferences, he does everything with a pair of jeans.
Lei Jun imitated Rebus, also starting with a pair of jeans......
Jeans with a T-shirt, shirt, polo shirt or suit, with sneakers, small white shoes, shine on the stage of Xiaomi's press conference.
Subsequently, Lei Jun also injected the "Rebus" style into the souls of the company's employees, exposing the unspoken rule of "what the boss wears, I will wear".
Jeans don't feel like a leader who calls the shots, but a hands-on entrepreneur. Denim with casual wear is also in line with Xiaomi's youthful and energetic positioning, and has become Lei Jun's "classic skin".
3. The advanced show of "Reske".
When he sold mobile phones, he learned to wear jeans from Jobs, and now he sells cars, and he has learned to see Musk wearing suits!
The suit emphasizes professionalism and stability, giving people a more reliable feeling, which is quite different from the brand image of Xiaomi in the past, and now it has begun to sell cars, and Lei Jun's clothing grades have been improved~
Wearing a suit and leather shoes, leather shoes on the feet, and a tie fastened, the image of the former "small-town entrepreneur" instantly had the appearance of a big man.
Before announcing that Cai Jinqing had joined the board of directors of Xiaomi, Lei Jun wore two suits, one black and one white, in the first and second halves of the Xiaomi automotive technology conference, and he didn't wear jeans anymore, but directly changed to suit pants!
The seemingly casual small details are actually paving the way for the CEO of Gucci to jump to Xiaomi, and many people sighed: Mr. Lei actually doesn't wear jeans anymore, Ye Qingjie!
From "Rebus" to "Reske", and then to today's "Regucci", Lei Jun's clothing evolution history can be said to have been changing~
The leader's dressing style also reflects the company's attitude and brand image, what changes will Xiaomi make in the future?
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