Coffee creamers or coffee whiteners are liquid or granular substances designed to replace milk or cream as additives to coffee, tea, hot chocolate, or other beverages. They are lactose-free, so they are often described as not dairy, although many contain casein, a milk-derived protein. Dry granular products do not require refrigeration and can be used and stored in places where there is no refrigerator. Liquid coffee creamer should be tightly capped and refrigerated after opening. Some coffee creamers contain sweeteners and flavorings, such as vanilla, hazelnuts, or Irish cream. Like other processed foods, coffee creamers are available in low-calorie and low-fat versions.
There are three types of coffee creamers: low-fat, medium-fat, and high-fat. Low-fat: low in fat, accounting for 5%-20%. Medium fat: Medium fat content, accounting for 21%-50%. High fat: High fat content, accounting for more than 50%. In 2016, the market share of the global coffee creamer industry broken down by type showed that medium-fat coffee creamer had the highest share, accounting for 66.89%. This is followed by low-fat coffee creamer, which has a proportion of 21.22%. Finally, there is high-fat coffee creamer, which has a market share of 11.89%.
Coffee creamer is mainly used in four major fields: coffee, cold drinks, milk tea and solid beverages. Coffee creamer is widely used as an emulsifier, flavor enhancer, and whitening agent in coffee, milk tea, ice cream, acidic drinks, condiments, and soups. It has the effect of promoting emulsification and improving taste. In 2016, the global coffee creamer market share broken down by application showed that coffee creamer was the most widely used in the coffee field, with a share of 57.36%. The proportion of milk tea is 29.62%, ranking second. Then there are cold drinks, with a market share of 6.06%. Finally, there are solid drinks, which have a share of 3.18%.
Analysis of the market prospect of the coffee creamer industry in various regions
The market in North America is well developed, and the brand is high-end, showing a state of steady growth. The European market is also relatively developed and is growing steadily. China is a global factory in the coffee creamer industry, an emerging market, which is growing rapidly. The market in Japan is well developed, and the coffee creamer industry is also growing steadily. The Middle East & Africa, Southeast Asia, and South America are all emerging markets. The rise of the Asian economy began in the 16th century with the migration of Chinese to neighboring countries in Asia and peaked in 1949. Along with this migration, industries such as rubber, mining, rice, manufacturing, and services have flourished. After individual countries gained independence, modern industries such as petroleum, automobile manufacturing, high-tech products, and telecommunications followed closely behind, leading the economy.
According to the market share chart of the coffee creamer industry in various regions of the world in 2016, it can be known that Europe is the largest region, reaching 24.30%. This is followed by North America, which ranks second with a market share of 21.07%. The third region is Southeast Asia, which accounts for 20.87% of the market share of the coffee creamer industry. The fourth is China, which is not very different from Southeast Asia, accounting for 20.45% of the market share. The fifth is Japan, which accounts for only 5.08%. This is followed by South America and the Middle East & Africa, which account for 3.82% and 2.37% respectively. Compared with the previous area, there is still a big gap. Mainly affected by the economy, the coffee creamer industry is still in development and belongs to emerging markets.
Emerging markets are emerging, and the market has great potential for development
The creamer industry is already in a mature stage, and the industry concentration is high. The top three companies are Nestlé, FrieslandCampina, and Bay Valley Foods. In 2016, they accounted for 16.62%, 13.64%, and 7.84% of the creamer coffee market share, respectively.
With the economic development and improvement of living standards in developing countries, people's pursuit of leisure life is becoming more and more common, which will promote the consumption of coffee, milk tea and various beverages. On the other hand, people in developed countries have a good leisure life culture and have a Xi habit of drinking coffee, milk tea and beverages. More importantly, as the economy recovers, the industry will maintain a certain growth.
There are certain limitations to the development of the creamer industry. The FDA ordered food manufacturers to stop using trans fats for three years. According to the U.S. Food and Drug Administration, the use of trans fats in human foods is "generally not considered safe." The division gave food manufacturers three years to remove partially hydrogenated oils, or PHO, from their products. These companies can apply to the FDA for special permission to use it, otherwise PHO may not be added to human food. Eating a diet rich in trans fats can lead to weight gain, heart disease, and memory loss. It has been shown to raise "bad" cholesterol or LDL cholesterol in the blood, which can lead to cardiovascular disease – the leading cause of death in the United States. In addition, the increase in people's health awareness will also make them pay more attention to the composition and nutritional value of food.
There are many opportunities for the development of the creamer industry. Market opportunities exist in the process of industry consolidation and regional migration, in addition to the continuous expansion of emerging markets, the development of consumer groups, technological innovation, and product upgrades, which also bring new opportunities to the market.