Dong Yuhui's new account premiere GMV exceeded 100 million: nearly 3 million fans in a single game, and the ranking of goods far exceeded that of Dongfang Selection
In the expectation of the outside world, Dong Yuhui, a senior partner of Oriental Selection, launched the broadcast again with a new account.
At 19 o'clock on January 9th, the official Douyin account "Walking with Hui" of Hui (Beijing) Technology Co., Ltd. was broadcast live for the first time, and Dong Yuhui and Yu Minhong, the founder of New Oriental, appeared in the live broadcast room.
According to the Tianyancha APP, the registered capital of Youhui (Beijing) Technology Co., Ltd. is 10 million yuan, Dong Yuhui is the legal representative, executive director and manager, and Yu Minhong is the supervisor. Equity penetration shows that New Oriental Xuncheng Network Technology, with Sun Dongxu as the legal representative, is 100% controlled by Hui Peer, and the actual controller of Hui Peer (Beijing) Technology Co., Ltd. is still Yu Minhong.
The surging news reporter found that "Walking with Hui" started broadcasting at 19 o'clock, and the number of people in the live broadcast room instantly exceeded 100,000, and broke through 1.7 million during the peak period, ranking first in the overall list of Douyin with goods and first in instant popularity, and at that time, Dongfang Selection ranked 15th in the total list of goods. As of 22 o'clock, "Walking with Hui" ranked third in the overall list of goods, and Dongfang Selection, which was also in the live broadcast, ranked more than 100.
When the broadcast started at 7 o'clock tonight, the number of fans of the "Walking with Hui" Douyin account was 4.168 million, and as of 23 o'clock, the number of fans of the "Walking with Hui" account exceeded 7.128 million, and the number of likes exceeded 1 billion, which also means that in this live broadcast, the number of fans increased by nearly 3 million. According to Gray Dolphin data, as of 21:00 on January 9, the cumulative number of online viewers of the live broadcast exceeded 30 million, with a peak of more than 1.7 million viewers, and in terms of GMV (total transaction value), the sales of "Walking with Hui" products exceeded 100 million yuan.
Dong Yuhui said that he was very moved to see everyone's comments, as if he had lit up the mood of the past whole month, "Although we have never met, I still look forward to resonating with you, because I know that you are happy with our happiness, sad about our sadness, looking forward to our expectations, and feeling our feelings, thank you." ”
He revealed that under the strategic instructions of Mr. Yu (Yu Minhong), the company will first adhere to the original intention of agricultural products, and at the same time meet the original intention of everyone's daily necessities, and explore more possibilities in books, culture and tourism. In the future, it is planned to visit 20-30 schools and give public lectures.
Dong Yuhui recalled in the live broadcast room that the preparation for this premiere was hard and meaningful. He mentioned that Yu Minhong messaged him a few days ago and asked him to enjoy the process because it was "equivalent to starting a company from zero".
This is not the first time Dong Yuhui has done management work. He mentioned that in 2016, he became the project director, teaching and research director, responsible for training, research and development, classes, and responsible for parents and students. Now that the track has changed, we must be responsible for our customers, ourselves, and everyone around us.
"When this company (Walking with Hui) was established, Mr. Yu was also very supportive, and selected some people from each department from the East to join quickly. [Everyone] is very young, and they are all running in quickly. Dong Yuhui said.
Yu Minhong said frankly in the live broadcast room that the current number of people in the team of "Walking with Hui" is close to 70 people, and seeing everyone jumping around is like seeing their children grow up, and his heart is full of joy: "Today's scene is really a scene that I have been thinking about for a long time and especially want to see." ”
For future planning, he said that he is considering the international live broadcast of "Walking with Hui". Yu Minhong suggested that Dong Yuhui could go to "Australia" for live broadcast, "My friend over there also talked to me about when to let Xiao Dong come over and want to meet him." In this regard, Dong Yuhui said with a smile: "Oh, there is also an Australian mother-in-law!" He mentioned that in the future, "Walking with Hui" is also considering the possibility of foreign live broadcasts, and the follow-up should consider trying live broadcasts abroad.
Regarding the small essay incident that the outside world is concerned about, Yu Minhong mentioned, "Although there are a small twists and turns this time, I think the later result is better than no twists and turns." It is also because of such a process that we have adjusted the organizational structure, and it really makes me feel that in fact, what a company needs to do is to give everyone who is able to give the biggest platform for them to do it themselves. ”
He also revealed that he talked to Yuhui about the idea of making his own platform a year ago, but it has not been implemented. After experiencing this gap and ups and downs, the development of this matter has been accelerated.
Dong Yuhui further said that Mr. Yu said his heart, and he didn't want this twist and turn, "It's hard for everyone to understand the experience of my life in the past month, I feel that I haven't done anything, and I have been involved in a whirlpool, and recently, many people have begun to scold me." ”
The "twists and turns" mentioned by Yu Minhong and Dong Yuhui originated from the fact that on December 6, 2023, the editor of Dongfang Selection Douyin left a message under a promotional video, implying that Dong Yuhui's live broadcast copy was not created by himself, but by the team. This remark was controversial by netizens, but it did not attract much attention.
After that, Dong Yuhui called the editor "Hu Reply" in the live broadcast, and the editor was unconvinced: "I can't bear Yuhui saying in front of the camera last night that the editor 'claims to know the business very well' and 'Hu Reply'." The editor didn't have a 'Hu reply'!" After that, the editor accused Dong Yuhui's fans: "There are always so-called 'fans' who stir up trouble back and forth in the name of love, and even cyberbully our editor!"
This response angered Dong Yuhui's fans, and on the evening of the same day, fans poured into the live broadcast room of another education and training company, Gaotu, demanding to "catch the wealth of the sky", and the conflict broke out.
Since then, with Dong Yuhui's public response and modification of his personal homepage signature, the fact of "infighting" in Dongfang Selection has surfaced, and the rumors that Dongfang Selection wants to "choose one of the two" between CEO Sun Dongxu and well-known anchor Dong Yuhui have also spread rapidly, and a war of words caused by a "small composition" has officially become a storm of public opinion that has swept the whole network.
After that, Yu Minhong announced the removal of Sun Dongxu as CEO, and appointed Dong Yuhui as the "Senior Partner of Oriental Selection", "Cultural Assistant to the Chairman of New Oriental Education and Technology Group" and "Vice President of New Oriental Cultural Tourism Group", and arranged for Dong Yuhui to rebroadcast.
On December 18, Yu Minhong revealed in the live broadcast that Dong Yuhui will set up an independent studio and a personal IP live broadcast room in a month, and other anchors will also participate together, focusing on cultural tourism business. The income of Dong Yuhui's independent studio will be recorded in Dongfang Selection. Yu Minhong believes that this move can protect the interests of Dongfang Selection and ensure the maximization of Dong Yuhui's personal ability.
On December 21, Dong Yuhui once again responded to his personal studio questions. He once again stressed that although he will set up his own studio, he is not leaving Dongfang Selection. Yu Minhong said that the platform (studio) opened separately for him is 100% controlled by Dongfang Selection, and all GMV (total transaction value) is recorded in the listed company's financial statements.
It is worth noting that at the end of December 2023, Sun Dongxu, the former CEO of Dongfang Selection in the previous turmoil, also publicly appeared in the live broadcast room of Dongfang Selection, and said that he now pays more attention to expression management, always smiles, and cannot be too serious, so as to avoid misunderstandings for unfamiliar friends. He said that he had posted a very serious apology video before, with more than 50 million views on the whole network, which led to his current popularity being particularly high, but his reputation was low, and he felt particularly embarrassed.
"I was removed from the company last month, and I'm no longer the CEO of the company. But I still have to do what I can. Unless the customer thinks that I can't explain the product clearly, and the company doesn't think it can bring a little value to the customer and the company, it may be the day I quit, and it will be a natural thing. Sun Dongxu once said in the live broadcast.
As of the close of trading on January 9, Oriental Selection was quoted at HK$29.5 per share, with a total market capitalization of HK$29.99 billion.