As the saying goes, there are three, six, nine and so on, and wine is also divided into high and low.
Some people will negotiate a business for a good bottle of wine, and some people will die for a cheap bottle of wine.
However, the wine of Niulanshan is a miraculous existence.
It is obviously a blended wine for 15 yuan a bottle, but the annual sales volume is tens of billions.
How exactly does it do it?
Let's first understand the positioning of Niulanshan at the beginning.
The popular Niulan Mountain
Niulanshan Erguotou, this name really makes people feel very flavorful when they hear it.
It comes from Niulanshan, a small town in Beijing's Daxing District, which has been a great place to make wine since the Ming Dynasty.
At that time, sorghum liquor was distilled twice, so it was called Erguotou.
This unique production method makes the wine aroma of Niulanshan Erguotou particularly strong, and the taste is also very pure, and everyone likes to drink it very much.
In 1982, experts unearthed eight bronze vessels near the Niulanshan Distillery, five of which were related to wine.
After speculation, experts found that these objects should be the products of the Western Anniversary.
According to the "Shunyi County Chronicle", it is recorded: "Liquor makers: about 100 people are workers, and the wine brewed is unusually sweet and cold, which is a special product of Pingbei, and especially the wine of Niulanshan is the most famous." ”
The "wine of Niulanshan" recorded in this is the second pot of Niulanshan wine.
We can look at these two things together, which means that the drinking culture of Niulanshan should have started in the Western Zhou Dynasty 3,000 years ago.
According to relevant records, in the Qing Dynasty, Niulanshan had the title of "wine town", there were as many as a dozen wine-making workshops, and Niulanshan Erguotou was once selected as a royal tribute, and many emperors used it to reward ministers.
In addition, its quality is particularly good, so it has also been widely praised by everyone.
After that, Niulanshan Erguotou continued to maintain high quality, and was even rated as a national first-class liquor, and won many awards and honors at home and abroad.
Now Niulanshan Erguotou not only occupies an important position in the domestic market, but also is loved by friends from all over the world.
Niulanshan Erguotou is not only a liquor, but also a symbol of culture.
It carries the traditional craftsmanship and wisdom of Chinese baijiu, and also witnesses the changes of history and the development of society.
And the reason why it makes people remember it is actually very mediocre.
Good taste
You know, consumers are not stupid, and they will not pay for an unworthy wine for no reason.
Baijiu has always played an important role in China's long-standing liquor culture.
Especially for the older generation who have experienced the baptism of time, baijiu is not only a drink, but also an emotional sustenance.
As a daily "ration wine", Niulanshan Erguotou also has other advantages.
It has a high taste, conforms to the tastes of the older generation, and is very suitable for daily drinking, which can not only meet the needs of the older generation for the taste of baijiu, but also adapt to their rhythm of life.
In their eyes, baijiu should have a strong and spicy taste, as firm and warm as their attitude to life.
However, with the changing times, more and more mellow and sweet brands have appeared on the market, which is in stark contrast to the drinking Xi of the older generation.
In this context, Niulanshan Erguotou has become an ideal choice in the hearts of the older generation with its unique taste.
Although it is a blended wine, the taste is very much in line with their expectations, so it has also become a "ration wine" in their daily life.
But this liquor not only meets their expectations for the taste of baijiu, but is also popular because of its affordable price.
The success of Niulanshan Erguotou is not accidental, they have put a lot of effort into the preparation of the taste, and conducted in-depth market research to ensure that the taste can meet the needs of consumers.
Although in order to reduce costs, Niulanshan Erguotou added food flavors, but its base wine is still grain wine, so the taste is fresh and elegant, soft and smooth, and there is no irritation of inferior alcoholic wine.
Not only that, the quality of Niulanshan Erguotou has also been recognized by consumers.
As a blended liquor, their quality control is very strict, and the food flavors and alcohol used are within a reasonable range and meet the relevant national standards.
This makes consumers feel more at ease when drinking and does not have to worry about the quality of the wine.
It can be said that whether Niulanshan is compared with the same price series or two grades higher than the wine, it is not inferior, and it can even be said to be very "able to play".
Cheap and fine
Many of our older friends, because of the hard years they have experienced, pay special attention to the price factor when buying alcohol.
Niulanshan Erguotou meets this need, and its low price makes it easy for consumers to buy it in any supermarket.
In my conversations with my father and his friends, I noticed an interesting phenomenon: they showed a great affection for a particular drink.
When they talked, their tone was full of love for this wine, as if they had found a treasure.
I found that the main reason why this wine is favored by them is that it is very affordable and very easy to buy, and can easily be found in any supermarket.
The wine they mentioned, called Niulanshan Erguotou, can be seen in almost every supermarket, and the popularity of this wine is so high that it has become the first choice for many people to drink daily.
The price of this wine is very affordable, only a dozen dollars per bottle, which is a very important consideration for the older generation for those who have lived through the hard years.
It is precisely because of this convenience that this wine has truly "entered tens of millions of homes" and met the needs of the public.
We need to understand why the price factor is so important for certain groups of people.
As we get older, many people become more concerned about price because they have experienced hard days and cherish every penny more, and Niulanshan Erguotou is the product of meeting this need.
It is understood that unlike other high-end liquors, the reason why Niulanshan Erguotou can maintain a low price in the market is mainly because its production cycle is relatively short and does not need to go through a long period of fermentation and multiple rounds of process polishing like some high-end liquors.
This method of production significantly reduces production costs and keeps the final selling price low.
In addition, Niulanshan Erguotou is not brewed with pure grain, but is made through blending technology, which further reduces production costs.
Not only that, it can be said that Niulanshan is also very clear about its market positioning, mainly aimed at the majority of ordinary consumers.
In the current economic environment, most families are struggling to make ends meet, and the price of Niulanshan Erguotou is very close to the people, only a dozen yuan for a bottle, even if the price occasionally increases, it will not exceed 20 yuan.
Moreover, the positioning of Niulanshan Erguotou is "civilian wine", which is aimed at the majority of ordinary consumers.
Sincerity is nirvana: to show yourself is to blend wine
In fact, this is the same as the explosive Honey Snow Ice City.
Netizens' evaluation of Mixue Bingcheng is that it doesn't think I'm poor, I don't think it's dirty, and it's the same for Niulanshan.
Nowadays, there are more and more blended liquors on the market, but merchants will deliberately hide their identities and disguise those alcoholic products that are not made from pure grains as high-quality liquor.
To put it simply, it is to pretend to be a big brand, and to package yourself a little more high-quality, so that others think that it is very high-grade.
In doing so, they can mislead consumers into thinking that this is so-called pure brewing.
Compared with these merchants, Niulanshan showed his sincerity to everyone, and he clearly wrote the word "blending" on the packaging to give consumers the right to choose.
As for the availability of blended liquor, some consumers may be resistant to alcoholic liquor.
You must know that in the drinking circle, alcohol blending is simply the kind of treatment that everyone shouts at rats crossing the street.
In fact, this is also because when the brewing in this area was first carried out at that time, the mainland's technology was very limited, coupled with the shortage of food, and there were no food additives, so the taste of the alcohol blended wine produced was very unpleasant, and it could even be described as unpalatable.
Gradually, more and more people began to resist alcohol blending.
However, with the development of technology and the upgrading of various aspects, the taste of many blended wines is actually no worse than that of grain wine.
Since these products can be legally placed on the market and dare to label the ingredients directly on the packaging, they must have a raison d'être and meet certain sales standards.
What's more, Niulanshan has never carried out false publicity, which makes consumers feel very reassured.
Therefore, many people are willing to "pay" for this honesty.
It can be said that the success of Niulanshan Erguotou is not only due to the popularity of the taste, but also from its insistence on honesty and transparency.
Whether it is for consumers or for the market, Niulanshan Erguotou has shown a responsible image.
Therefore, as a daily drink, Niulanshan Erguotou is undoubtedly a good choice.
Of course, there are also people who say that everyone actually drinks feelings.
For people in the past, there were many unknown emotions in wine.
And Niulanshan is such an existence, it is like the memories of generations after generations, whenever you drink this wine with friends, you can pick up the wine glass and talk about the world.
That's what you want when you drink.
Niulanshan is not so much about winemaking, but more like teaching us to be a man, each of our lives is like a glass of wine, after drinking it all, there is fragrance and sweetness, there are crying and laughing, and in the end it will be an endless aftertaste.