"Shanghai in 1992 was beautiful with neon and a sea of flowers. ”
(Screenshot of TV series)
Hu Ge's narration outside the camera brought the audience into the world of the TV series "Flowers".
The story in the play takes place in Shanghai in the 90s of the last century. The actor "Mr. Bao" started as a stock speculator, and then got involved in foreign trade, reproducing the business war drama in the treacherous spring breeze of reform and opening up.
In the play, stocks are a good helper for "Mr. Bao" to make a fortune, and outside the play, banks are a strong help for the blooming of "Flowers".
In 2018, Bank of Shanghai became associated with the crew of "Flowers", and jointly escorted "Flowers" with the cultural and tourism departments during the three-year filming and production process.
Starting from opening a basic account, the bank continued to maintain close contact with the crew, providing enterprises with financing and capital demand analysis, and recommending suitable financial service products.
"New" is a major feature of cultural enterprises, many cultural and creative enterprises have not been established for a long time, the scale is not large, the business sector is relatively small, and most of them are inclusive customers and long-tail customers of banks. When the Puxi branch of the Bank of Shanghai opened an account with Shanghai Fanhuali Enterprise Development Co., Ltd. (hereinafter referred to as "Fanhuali"), the drama party, it did not grasp the information that the company would produce "Fanhua".
In the winter of 2019, it coincided with the signing of the production agreement between the crew and Tencent for the film and television drama "Flowers".
Due to the long-term interaction and familiarity between banks and enterprises, out of trust in the professional financial services of Bank of Shanghai, the crew contacted Bank of Shanghai, hoping to apply for a loan for the production of "Flowers". Bank of Shanghai met with Director Wong Kar-wai for the first time and reached a preliminary cooperation intention.
During the filming of "Flowers" in 2020, due to the sudden outbreak of the epidemic, the uncertainties of the crew's filming work increased. The head office and branch of Bank of Shanghai worked closely together to face the difficulties, and joined hands with the Jing'an District Bureau of Culture and Tourism to open a precedent for large-amount credit business in the film and television industry for "Flowers". Considering the long shooting cycle, the bank provided a medium and long-term working capital loan, which was withdrawn in 8 installments to match the shooting cycle and the payment cycle.
"Light" is another major feature of cultural enterprises. Most of the cultural enterprises are asset-light enterprises, which are highly dependent on innovation and creativity, and have weak guarantee capabilities, and often face difficulties in the evaluation of intangible assets and the recovery of mortgage assets when carrying out financing.
"With your head on your shoulders and your feet on you, as long as you protect yourself, the chances are always greater than the risks. ”
This line in the play is also a portrayal of the mood of Bank of Shanghai that dares to extend credit.
The original novel of "Flowers" is the award-winning work of the Mao Dun Literature Award, produced by Tencent and other domestic head film and television institutions, the first film and television drama led by director Wong Kar-wai and the main creative team lineup is extraordinary, especially "Flowers" is a Tencent custom drama, the company has a contract with Tencent, and the source of repayment is relatively clear.
A scene at the intersection of Fengyang Road, Yellow River Road, the "Zhizhen Garden" in the play, and the Moss Sacred Garden in reality
The picture shows Zhang Yuan, which is the largest Shikumen complex in Shanghai and the home of my uncle, Lingzi and Ge.
"During the special period, we strictly control the use of loan funds, not exceeding the requirements of risk supervision, but also trying our best to provide customers with the convenience of using funds. Yang Rong, President of Bank of Shanghai Puxi Branch, said.
The life cycle and profit model of cultural enterprises are different from those of traditional enterprises, and financial institutions need to develop a new risk control model, improve the ability to identify high-quality cultural projects, and balance benefits and risks in order to serve such enterprises well.
Bank of Shanghai, which provides multi-dimensional financial services for "Flowers", has a lot of thoughts on this, believing that the technology of a new round of scientific and technological revolution and industrial transformation is where the opportunity lies. For example, big data can help the bank better understand cultural enterprises and identify credit risks, and technological advances can also enable banks and investment institutions to create financial services synergies at a lower cost.
The picture shows Zhang Yuan
In recent years, the relevant departments of Shanghai have successively introduced favorable policies to promote cultural development, and actively built a bank-enterprise project docking platform, providing policy opportunities and platform opportunities for banks.
Wu Fangyi, deputy director of the Jing'an District Bureau of Culture and Tourism, said that a prominent feature of film and television companies is asset-light operation, but at the same time, they have rich and high-quality content IP. In order to prevent high-quality film and television content from being "difficult to deliver" due to financial difficulties, the Jing'an District Bureau of Culture and Tourism actively recommends bank financing for high-quality film and television project companies, and at the same time lists a separate policy in the "Implementation Opinions of Jing'an District on Promoting the Development of Film and Television and E-sports Industries", which clearly supports film and television enterprises to use financing platforms for loans, and gives loan interest discounts and guarantee discounts of no more than 1 million yuan;
The picture shows Zhang Yuan
The financial support for Shanghai's film and television industry is an important boost for Shanghai to build a global film and television creation center and build a Shanghai-style cultural highland. Under the dredging effect of financial institutions and government departments on the "blocking points" of the cultural and creative industry, the financing sample of "Flowers" is expected to change from "nursery" to "bonsai", so that more cultural works can "blossom and bear fruit".
Source: Financial Times client
Reporter: Feng Yao, Zhu Lixuan, Zhou Xuanqian
Editor: Liu Nengjing
Email: [email protected]