Among the most important entrepreneurs in China before the Internet era, Zhang Ruimin should be an indispensable name.
As the founder of Haier Group and the honorary chairman of the board of directors of Haier Group, in addition to excellent management ability, since starting his business in 1984, Zhang Ruimin has led Haier from a small factory on the verge of bankruptcy and insolvency to an ecological enterprise that leads the world in the era of the Internet of Things.
In 2022, Haier's global revenue will exceed 350.6 billion yuan, and its Haier Smart Home ranks among the world's top 500. The key is to create a strong Haier system. On September 17, 2021, Zhang Ruimin and EFMD Chairman Coniel jointly signed the first international certification certificate of Rendanheyi management innovation system, marking that Chinese enterprises have created an international standard for management models and created a new era for Chinese enterprises from accepting international standard certification to exporting international standard certification. He was the winner of the Lifetime Achievement Award of the World's Top 50 Management Thinkers, and became the first Chinese entrepreneur to be inducted into the World's Top 50 Management Thinkers Hall of Fame.
So how did Zhang Ruimin come all the way, all of this will be told to you in "Eternal Living Fire".
For the first time, it reveals the mental journey of Haier's founder, Zhang Ruimin, who founded Haier nearly 40 years ago, and led Chinese enterprises from imitation and replication to surpassing and leading the world against the trend as a trader.
The book shows the leap of Chinese enterprises from learning Xi Western management ideas to exporting management ideas to the world, and explores a new path for the global management model in the post-bureaucratic era. It always focuses on the core issues of enterprise survival: how to develop sustainably, how to choose successors, how to stimulate organizational vitality, how to strategically respond to the current headwinds and headwinds in the external environment, etc.
In terms of enterprise management, we have always relied very much on the experience of foreigners, and there is always a certain sense of distance between us and our national conditions when we land, and Zhang Ruimin can be said to be Bogu and modern, eclectic, dare to be the first, starting from itself, always uphold the concept of "maximizing the value of people", and is committed to making everyone in the enterprise have dignity and have the opportunity to play their own value. While building Haier into the world's first-echelon enterprise, it has also created a Chinese-style enterprise management system called "Haier System".
With the advent of the Internet era, how traditional enterprises represented by Haier embrace the Internet has become a big challenge, and the pattern of the times has also changed greatly, and how to innovate and integrate is also worth considering. The book "Eternal Living Fire" is a complete reproduction of Zhang Ruimin's confusion, thinking and discussion on the problems encountered in every stage of development of the enterprise since 2005.
"Eternal Living Fire" is not just a self-talk, the book records the wonderful dialogue between Mr. Zhang Ruimin and more than 30 scholars in the field of economics and management around the world on business management for more than ten years. From these philosophical dialogues, we can not only feel Mr. Zhang Ruimin's passion, courage and ability to continue learning and Xi innovation, but also understand the motivation, trajectory and vitality of the development and evolution of Haier's management model.
By the way, if you want to be lazy, you can directly watch the collection of Yingji.
We summarized a lot of core outlines and quickly understood the theme idea.
The so-called "teaching people to fish is better than teaching people to fish", in the era when everyone is an "entrepreneur", how to really do a good job in "enterprise", you can read this "Eternal Living Fire" and learn more from Zhang Ruimin.
For the "Haier system", you can also take a look at Hu Guodong's book "Haier System: A New Management Paradigm in the Internet of Things Era", which Elephant has also recommended before. "Haier System" dissects the evolution of Haier's strategy and organizational structure over the past 37 years, and refines the Rendanheyi model into the Haier system paradigm from the perspective of the history of management thought. The book is divided into five parts, tracking the historical panorama of Haier's growth, and systematically explaining Haier's new ecological strategy and its philosophical system, organizational structure, implementation path and empowerment system.
In the end, it is still the same sentence, read good books with elephants, good books, good books!