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Text: Hundred Talks about Characters
Editor|Hundred Talks about Characters
Wang Zhonglei created the glory of Huayi Brothers' time
Wang Zhonglei and Wang Zhongjun brothers cooperated to establish Huayi Brothers Film and Television Media Co., Ltd., and its glorious history is quite magnificent. In the first ten years, Huayi Brothers signed many excellent works with the deep friendship between Wang Zhonglei and the great director Feng Xiaogang. At the same time, he also successfully commanded his stars such as Huang Xiaoming and Li Bingbing, making the company's talent cohesion very strong. In just ten years, Huayi Brothers has rapidly developed from an obscure small company to the second largest film and television production company after Star Media, and Wang Zhonglei's influence has also grown unprecedentedly in the industry.
The shadow of Wang Zhonglei's growing power
However, as Wang Zhonglei's power grew, he also became Xi using improper means to achieve his goals. Many celebrities had to surrender to him out of existential pressure. Only by obeying Wang Zhonglei can he hope to survive in the film and television industry, which also makes Wang Zhonglei have the heart of using power for personal gain. At the same time, he began to indulge in the flashiness of the entertainment industry, living surrounded by stars all year round, and neglecting the management of the company.
Huayi Brothers is in trouble under the concern of corporate governance
At the peak of Huayi Brothers' development, Wang Zhonglei's personal style had caused a bad impact. After the outbreak of a tax avoidance case, the problem of corporate governance was directly exposed. Subsequently, the company's profits continued to decline, and the contracted stars and directors left one after another. There were also rifts within the two brothers, and Wang Zhongjun reminded Wang Zhonglei to be careful several times, but the effect was not good. By 2022, Huayi Brothers will officially be in trouble, Wang Zhonglei will also be listed as a dishonest person subject to execution, and his film and television dreams will come to naught.
The deep reason for Wang Zhonglei's failure
Looking back on the history of the rise and fall of Huayi Brothers, the reason why Wang Zhonglei failed was not only the poor management of the object, but also the personal quality was also an important reason. Blindly using power for personal gain, forgetting that the most important thing in an enterprise is reputation and responsibility. Living surrounded by stars for a long time has also made his perspective narrow. And his biggest mistake was not to listen to Wang Zhongjun's repeated reminders. Even if his younger brother was well-intentioned, Wang Zhonglei still ignored the potential risks. In addition to the external causes, the defects of his inner qualities were also direct contributing factors.
The legendary aura behind Wang Zhonglei
Wang Zhonglei was also a star under the halo of Huayi Brothers. As the head of this film company, he controls the important resources of the entire film and television industry, and countless stars want to use his power to learn from the stars. At Huayi's banquet, top traffic stars such as Zhou Xun and Fan Bingbing rushed to accompany Wang Zhonglei to please him, so as to get more role opportunities in movies and TV series. For the stars, Wang Zhonglei not only represents the biggest sponsor of the career, but also a top distributor with absolute right to speak.
The anecdotes of Wang Zhonglei and the stars are also well-known gossip materials in the industry. According to a source, Fan Bingbing often deliberately chooses to sit next to Wang Zhonglei at Huayi's banquet site, and takes the initiative to toast and show favor in order to win more appreciation from Huayi. And Li Bingbing, as the head of the company, often accompanies Wang Zhonglei, although she has also established an independent company. This phenomenon of celebrities competing for the side of the powerful was regarded as the embodiment of the unspoken rules of the film and television industry at that time.
The business forbidden area behind Wang Zhonglei
This tax avoidance scandal undoubtedly weakened Huayi's position as the commanding heights in the industry, and also made Wang Zhonglei himself lose his former halo image. With the disappearance of resources in all aspects, Wang Zhonglei had to resort to various means in order to save himself, such as selling the company's assets to pay off the tax arrears. But it's too late, he and Huayi have lost the right to speak and the power of commercial commitment in the film and television industry. Since then, Wang Zhonglei has no longer become the target of celebrity disputes, but a commercial killer that everyone in the industry avoids.
The subtle game between stars and resources in the film and television industry
The chaotic relationship between Wang Zhonglei and celebrities can also be seen as the curve of stars in the film and television industry in order to survive and develop in a resource-scarce environment. Any estrangement from the executives who control the resources can mean the end of the entire career.
It is no wonder that many celebrities will selectively "give face" to please those in power, such as Fan Bingbing who took the initiative to accompany Wang Zhonglei. In this way, they have to fight for more opportunities with other stars in the competition for survival. Even Li Bingbing, who has become the boss of the company, chose to obey Wang Zhonglei in the face of him. This also forms a strange ecological cycle - the resources that celebrities rely on to survive come from enterprises, but enterprises can take advantage of this resource disparity to buy celebrities.
The end of Wang Zhonglei also means that new changes will take place in the rules for the allocation of film and television resources. As the market matures, the game relationship between celebrities and enterprises will become more balanced. But in any case, the character of Wang Zhonglei will leave a legendary video history sigh with a commercial halo and dark doubts.
The rise of Huayi Brothers
In the 90s of the 20th century, with the revival of China's film industry, Huayi Brothers gradually rose as an emerging film and television company and grew rapidly in just a few years. Initially, Wang Zhongjun and Wang Zhonglei brothers used their personal savings to officially register and establish "Huayi Brothers (Beijing) Cultural Development Co., Ltd." in Beijing in 1993 and began to operate film and television projects. At first, funds were tight, and they raised funds through various channels to find partners to work with.
Wang Zhongjun and Wang Zhonglei: Brothers join forces to start a business
Wang Zhongjun and Wang Zhonglei brothers were born in the 1960s and have a humble family. In the 1980s, the two brothers went to Beijing to work for a living. Wang Zhongjun looks polite and works as a waiter in a restaurant; Wang Zhonglei's personality is direct and irritable, and he works construction sites. But none of them admit defeat and only share a bed and food.
Since then, Huayi Brothers has entered the film and television industry with the output of several films per year, and won the recognition of the market and the media with its unique style. In the past ten years, they have led Huayi Brothers to grow rapidly and become a leader in China's film industry.
Started as an advertising company and transformed into film and television production
In the 90s of the 20th century, Wang Zhongjun and Wang Zhonglei founded an advertising agency in Beijing, focusing on advertising and branding. It started out small, but thanks to the brothers' business acumen and marketing skills, the company gradually expanded and the number of employees grew. In the past 20 years, the company has begun to have strong strength.
In the 21st century, with the rapid development of the domestic film and television industry, the Wang brothers have seen the business opportunities in this popular industry. They began to get involved in the field of film and television production, especially the shooting of commercials. Through strong marketing promotion, they have won orders for many customers for film and television projects. While accumulating experience, the two have also cultivated a group of senior production teams. Stepping into film production already has a certain strength.
The rapid development and expansion of Huayi Brothers
Encouraged by success, Huayi Brothers invested more resources to expand film and television projects. They have successively signed contracts with first-line directors and stars, and at the same time strengthened the construction of their own film and television bases. In the past five years, Huayi Brothers has formed a diversified layout focusing on film production, supporting TV dramas and variety shows. By 2007, the company had developed into one of the largest and most influential entertainment communication groups in China.
The establishment of the leading position in the industry
Through the rapid development of the above few years, Huayi Brothers has established a strong influence in the industry. It not only leads its peers in terms of the scale and quality of film and television production, but also shows high entry capabilities in new fields such as network comprehensive, IP development, and new media operation. It has established extensive cooperative relations with many film and television companies at home and abroad, and has formed cooperative advantages in film and television resource sharing, copyright trading and other links.
Overextension and operational issues
As Huayi Brothers gained a foothold in the film and TV drama sector, the company also began to expand in other areas, such as investing in many brands in the food and catering sector, and acquiring properties in the property sector. However, due to the limited internal management capabilities of the company, it was not possible to properly manage all the projects that were in charge.
The company invested a lot of money in the early stage of new business operations, but did not have a sound operating system and management processes in place, resulting in many projects facing losses soon after opening. These include the Jiangnan Hotel brand in a number of high-end business districts, as well as the flagship stores of No.1 Courtyard in Beijing and Shanghai.
These businesses can broaden revenue streams, but poor operation and management can become a burden.
Economic hardship and debt crisis
As the amount of investment continued to increase, the company's cash flow began to suffer. Coupled with the high salary expenditure of first-line stars and the loss in the early stage of the project, Huayi Brothers had difficulties in capital turnover. In order to solve the funding problem and maintain day-to-day operations, the company began to raise a large amount of money, but the interest expense further increased the burden. In 2019, the company was found to have a major economic dispute due to consecutive years of losses and inability to repay high debts. A closer look reveals that the company's liabilities are in the billions of yuan, and many projects are at risk of divestment or being recovered. The entire Huayi Group is in trouble, and its operation is facing systemic risks.
Falling stock prices and shrinking market capitalization
As a listed company, Huayi Brothers' stock price trend directly reflects the company's strength. As operational problems gradually emerged, the company's stock price began to decline gradually in 2020. In 2021, after the company announced that there were major accounting problems in its financial statements, the stock price plummeted by nearly half at one point, losing the market value accumulated over the past few years. From the perspective of prosperity and decline, the company's market value has evaporated billions of dollars in just one or two years. Shareholders have reduced their holdings one after another, and the withdrawal of funds has also brought to the surface the long-accumulated problems, causing the company to fall into a vicious circle.
The relationship between celebrities and the entertainment industry
When Wang Zhonglei was in the prosperity of Huayi Brothers, he established good relations with many film and television stars. In the early stages of their careers, these stars had a lot of thoughts about development. In the past, many newcomers would choose to join Huayi, hoping to get more opportunities through this platform. Wang Zhonglei took advantage of this, making it difficult for many celebrities to get rid of his influence.
At the beginning of his career, Fan Bingbing was regarded as one of the next generation of film and television rookies. During this period, she often went in and out of Huayi activities and spent a lot of time with Wang Zhonglei. Rumor has it that she has a closer relationship with Huayi's top management, hoping to get more resources. Later, her film career developed more and more widely, and this attachment gradually became rare.
In contrast, Li Bingbing is more low-key. Although she has her own company, she has long chosen Huayi as a partner to help promote her works in the market. This choice has brought her a lot of commercial success, but it has also been criticized for being too much of a banknote and lacking originality. It is rumored that she did not hesitate to change her appearance, and even accompanied Wang Zhonglei in social activities, just to protect the interests of the cooperation between the two companies.
The future outlook of Huayi Brothers
Huayi Brothers is no longer the film and television giant that was in the limelight back then. Gone are the days when things were smooth sailing for companies in recent years. Since the tax case broke out, the senior leaders of all parties have left, and the original advantages have been gradually eroded. Today's Huayi is an empty shell of the past and has failed to revive its former glory.
In the future, it is unknown whether Huayi will have a chance to regain its former glory. Some people who are optimistic about it say that as long as it can comprehensively reform and explore new areas, Huayi still has a chance to recover. But with the company's current predicament, this is not an easy task. It is more likely that Huayi will be re-absorbed by other forces in the future and become part of another brand.
However, no matter where Huayi goes, its contribution to the development of China's entertainment industry will never be forgotten. It has led the way, manipulated the Avenue of Fame, and has made waves because of it. With the passage of time, it is no longer a giant that often determines the star journey, but as a milestone, the name Huayi Brothers is still worthy of reflection by future generations in the industry.
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