Copywriting | Fourteen North
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At the beginning of the year, you have to watch the drama of the era.
"Flowers" started the first shot of the domestic drama ratings war in 2024, and the word-of-mouth soared, and the data soared, making a long face for CCTV, this wave is really a win.
Seeing that Wong Kar-wai's work is about to come to an end, CCTV once again threw out a trump card-
"Dajiang Dahe 3" made a high-profile debut, the noon sunshine big IP restarted, and the original team exploded, which is bound to win the rhythm of the double championship at the beginning of the year!
Only one episode was released in the post-prime time, and the ratings broke 1.4, ranking third in the country, and the results were actually okay.
What I never expected was that when I clicked on the comment area, the bad reviews came to my face-
"The filming is getting worse and worse", "It has nothing to do with the original except for the name of the person", "Season by season is getting uglier than the other", "I can't stand it", "I feel like I'm making up the numbers", etc.
Everyone's reasons are surprisingly unanimous, and they all seem to feel that the third season is very different from the first two seasons.
Obviously, the first two Douban scores are as high as 8.8, but the new season is full of doubts?
watched the three episodes released on the webcast platform, and my biggest feeling was only two words-
Awkward.
Compared with the inspirational counterattack of the three male protagonists in the first two parts, "Dajiang Dahe 3" has lost its former flavor in terms of rhythm and direction.
Let's talk about Song Yunhui's side first.
The quality inspection report of the technical adjustment of the Pengyang factory came down, and Song Yunhui was recognized by all the workers, and he was celebrating the achievement, because the pesticide poisoned the person and was directly taken away by the police.
When he arrived at the police station, a man carrying a wine bottle asked Song Yunhui if he was from a pesticide factory, and Song Yunhui replied "yes".
Then the other party smashed a bottle on the other party's head, and the policeman stood next to Song Yunhui.
Seriously, a few policemen are there, this person can carry a wine bottle at the door of the police station, and when the other party asks, the police around him didn't even find anything abnormal, isn't it a bit too ridiculous.
After bandaging in the hospital, the deputy director of the factory came to inquire and found that Song Yunhui's face was covered with blood and a gauze was pasted on his head.
Not to mention whether this wound will bleed so much, why don't you treat it when bandaging, is it difficult to wipe it with alcohol?
What's funny is that when I was paying attention to the male protagonist's face, the deputy factory director shouted at the police: Who did it, I asked you who did it!
Then, Song Yunhui refused to ask for compensation, and "generously" said that he was fine.
Then several persons in charge of the singing factory took responsibility for each other in front of the police, and said that they were responsible for this matter.
"I'm the director of the pesticide factory, arrest me. ”
"Arrest me! I'm the deputy director in charge of production!"
The investigators sent down also asked on the spot, I said who to arrest and who to deal with, shouldn't it be your private investigation, and you have to ask in public?
On the other side, Lei Dongbao really hasn't changed at all.
In fact, in this final chapter, I really hope that he can grow a little, Lei Dongbao has a brain and breaks in with a body, but he is really too Gen, he seems to know how to be flexible, but in fact he is hard.
Judging from the first three episodes, he is still so "tiger".
Originally, when he came out of the bureau and could still be a manager, some viewers felt that it was unreasonable. But in that era, it was actually reasonable.
However, just the scene where Lei Dongbao and the secretary had dinner with a group of original factory directors can see that he really has not grown.
And Yang Xun's plot takes up 18 minutes in a whole episode.
It's just sensational.,Quarrel with my sister for a while.,Regret yourself for finding out your sister's distress.,As one of the male protagonists, there's nothing to see at the beginning.,It's more fake than the first two.。
For so many years, with so many men in a family, relying on one girl, I suspect that this line will be changed to a big heroine.
The actors that Noon Sunshine fancy, in fact, have nothing to say, even the supporting roles are all online.
is that the rhythm of this drama is too similar to that of "County Party Committee Compound", and most of them are "dug up" by the crew, which always makes people dance the scene.
Wang Kai and Yang Shuo's strength is still the same.
Indeed, Wang Kai almost never turned over the car, his acting skills are very stable, which is highly consistent with Song Yunhui's character, the same makeup, exactly the same state, and his performance is also the key reason why everyone dreams of returning to the first two parts.
Although Yang Shuo was nicknamed the "Oil King" by netizens, the characteristics of Lei Dongbao's role are like that.
After going through a big up, it might be better if you can perform a little nuance.
However, what made me play the most was actually Dong Zijian.
For some reason, in the third episode, the director deliberately used a large number of close-ups to deliberately highlight his acting skills.
This is where Yang Xun found out that he had self-made money, which his sister earned little by little to treat his mother, and when his mother learned that her son was having a hard time, she gave him the money.
Thinking of his deceased mother and the ruthlessness of his sister in front of him, Yang Xun cried.
Infinite remorse and self-blame, and the longing for his mother, how painful he should be.
However, the more Dong Zijian cried, the more I wanted to laugh.
Big brother, you squeezed out some tears!
I did a lot of feints, one moment squeezed my facial features tightly together, I blocked my left eye with my hand, and then I had to look here and there, and my expression was full marks, but there was no splash.
Brother, your mother is gone, and you are still beautiful when you go home to repay the money, thinking that your sister is not sensible, and the strong contrast can catch the audience's attention in a second.
And you, scratching your heart and liver, are still casually "sorry, Mom", which is really a bit funny.
In my opinion, "Dajiang Dahe 3" does have a flavor of "County Party Committee Compound".
It's not that "County Party Committee Compound" is bad, but the two works should be fundamentally different, although they are both dramas, the characters and plot direction should be more jumpy, and the group portraits should be more real and full.
But judging from the first few episodes, it is completely a feeling of "coping with an errand", not that the story continues naturally, but that three story lines are pieced together in order to give an ending.
Maybe the first two films were filmed too well, and it was too long after a long time, and it was too difficult to surpass or stand side by side.
epilogue
It is indeed not easy to make IP continue the popularity or reputation at the beginning.
The noon sun in the past few years seems to be a bit of a lie flat.
Among them, the "Ode to Joy" series is the most significant.
From the phenomenal explosion of the first two films, female themes have since occupied a place in the domestic drama market.
to the third part, the data fell off a cliff in all aspects, and then the fourth part quietly started broadcasting, and the pounce was silent, no one watched it, and there was still a fifth part to come.
This kind of continuation will instead make the IP that was originally a big hit become a rotten stalk.
I only hope that after "Dajiang Dahe 3" enters the main topic, the plot can keep up, after all, the level of director Kong Sheng should not be underestimated.
I don't know if you think this show is good? #实话实说#
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