On January 16, 2024, the 2023 "All in Place" ECOTIME Sports Annual Conference will be held at The Kunlun Hotel in Beijing. Standing at the end of the year and the beginning of the year, we are also actively looking for outstanding forces to influence China's sports industry in 2023 and promote the industry to move forward.
In 2023, with the resumption of the offline sports event market and the new actions of many brands, new annual excellent content has emerged in the industry.
In March, the CBA league resumed the home-and-away system after three years, and fans could finally return to the home stadium to cheer for the home team.
Screenshot of the MV of "CBA Coming Home".
On the day back at home, "CBA Homecoming" helped fans record those moments of enthusiasm and emotion, reminding everyone in the stadium: It's good to seize the sports life you love again and express the feeling of happiness and love!
In September, the CBA league used "in the name of the city" as the slogan of this season, behind each team is the lights of every city, as well as the expectations of thousands of fans, combined with the theme of the league, Shanghai Jiushi Basketball Club launched the team promotional video of "In the Name of the City, "Shark" to the Future".
The promotional video was filmed by nearly 30 fans and a number of players, including a number of home stadiums in the team's history, Shanghai city landmarks, Shanghai grassroots basketball courts, etc., cleverly combining Shanghai's urban fireworks with the city's basketball atmosphere, conveying the delicate emotion of "every jump of basketball has become the rhythm of Shanghai".
In addition to offline events, we also found some new trends in branded content. Based on the insight into the needs of women's sports, Li Ning takes women's sports content as the focus of communication and builds a women's sports community, so as to inspire women to tap more of their potential through diversified sports content.
"LI-NING WOMEN'S FITNESS" focuses on a variety of sports scenarios of women's fitness, and injects INNOSOFT™ and INNOLOCK™ innovative technologies into the product experience, hoping that every woman can meet a better self in the process of exercise. At the same time, Li Ning has also built a sports community platform for women, through holding hundreds of various types of sports and fitness activities, so that women can share experiences and experiences, encourage each other, and in the journey of fitness, everyone can harvest positive energy and bloom beauty.
Li Ning Women's Sports Fashion Ambassador Zhong Chuxi
Looking at the candidates for these annual excellent contents, they not only carry the two-way rush between the audience and sports, but also the emotional connection between the brand, the audience and sports, and it is expected that the industry can use more and more rich and diversified high-quality content to pass on the spirit and power of sports.
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At present, the ECOTIME annual selection is still ongoing, and the audience registration channel for this year's annual meeting is also continuing to open.
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