There are many forms and classification methods in the logistics industry, among which intra-city logistics is a form. In this article, the author dismantles the business model and billing strategy of intra-city logistics, and let's take a look, which may be helpful to students engaged in related fields.
Logistics base as a service industry, the market capacity is very large, the volume is also large, the annual output value of more than 10 trillion, the logistics industry has a lot of business forms, there are different classification methods, according to the carrier of air transport, railway transport, automobile transport, sea transport and pipeline transport, according to the weight will be divided into express, express (LTL, vehicle), according to the distance will be divided into long-distance, short-distance.
Today, let's talk about the main form of intra-city logistics in short-distance transportation, which is usually transported within a city. Personal and scattered needs such as moving, corporate city distribution, goods transfer, delivery, pick-up, etc. With the development of mobile Internet and Internet + logistics, the traditional form of intra-city freight has been changed, transportation efficiency has been improved, transportation costs have been reduced, and the empty driving rate of vehicles has been reduced, making freight as convenient as taxis.
First, the logistics market pattern in the same city
Intra-city logistics is generally considered to be logistics services within the same city, transportation within 100km, vehicle, LTL, and express delivery services, mainly including intra-city freight, intra-city express, and instant logistics.
1. Typical companies involved
This article takes the city's leading freight cargo lala as an example for detailed explanation and explanation.
2. Main services offered
1) Pull goods
For C-end users or B-end users to pull goods, personal temporary freight needs, for enterprise users of enterprise delivery, warehouse distribution, store distribution, landing distribution, etc. Loading and transportation from one or more pick-up points to one or more unloading points, transportation is the main form of service, which may be accompanied by cash on delivery, receipts, return transportation, loading and unloading, and handling services.
2) Transporter
Personal moving and enterprise relocation, personal moving is more mature, and corporate relocation is more complex and requires customized services.
Moving services include moving preparation (dismantling, packing, moving, loading, cleaning), transportation, unloading upon arrival, moving, and assembling, which requires both a moving worker and a driver.
3) Instant logistics (help pick-up, help delivery, help buy, help help)
4) Intra-city express (same city express)
5) Long-distance transportation (trunk line)
2. Detailed explanation of intra-city logistics billing
1. Pull the goods
Business Process:
Cost composition: freight + freight surcharge + parking fee + road and bridge fee + waiting fee + return freight + handling fee + invoice service fee
Pricing Rules:
Detailed examples:
Scenario 1. The owner Xiao Ming, who lives on the 6th floor, consigns a batch of goods through the cargo pulling platform from Exit A of the Lvting Road Metro in Yuhang District, Hangzhou City to Exit C of the Metro of the Civic Center of Shangcheng District, the consignee is Lao Wang, who lives on the 6th floor, the goods weigh 200kg, 10 pieces, 20kg each, 1m³, mileage 26km, and a van can be carried.
Basic freight: 28 + (26-5) * 2.6 = 83.28 yuan,
If you need to issue an invoice: 83.28 + 83.28 * 9% = 90.78 yuan;
If you need to return: 90.78 + 83.28 * 40% = 127.09 yuan;
If you need to handle (loading and unloading + upstairs, calculated according to the whole vehicle): 127.09 + (9 + (6-1) * 10 + (9 + (6-1) * 2) * 10) * 1.09 * 2 = 669.91 yuan;
If the transportation chooses the expressway: assuming a high-speed fee of 13 yuan, 669.91 + 2 * 13 = 695.91 yuan;
There are parking fees at the loading and unloading ground: parking fee is 10 yuan, 695.91 + 2 * 10 = 715.91 yuan.
2. Transporter
Business Process:
Cost composition: basic package fee + excess package fee (excess mileage + floor handling + flat handling + multi-site loading and unloading + plus porter) + parking fee + road and bridge fee + cross-district fee + regional surcharge + packaging + dismantling fee + overweight fee
Fees:
Detailed examples:
Scenario 1. The owner Xiao Ming, lives on the 6th floor, consigns a batch of goods through the cargo pulling platform from Exit A of the Lvting Road Metro in Yuhang District, Hangzhou City to Exit C of the Metro of Shangcheng Civic Center, the new home lives on the 6th floor, the items weigh 200kg, 5 pieces, a bed of 50kg, mattress 1.5m*1 .8m, 3 pieces of other luggage, mileage 26km, a van can be carried, a porter is needed, bed disassembly, packaging and handling.
Basic package fee: 128 yuan;
Excess mileage fee: (26-10)*5=80 yuan;
Bed packaging fee: 80 yuan;
Bed disassembly fee: 100 yuan;
Mattress packaging fee: 30 yuan;
Staircase handling fee: 15 * 5 * 2 = 150 yuan
总费用:128+80+100+30+150=488元。
Conclusion
From traditional logistics (vehicles, express delivery and express) to network freight, there are both traditional logistics giants in the layout of various segments, and emerging Internet companies participate in the form of light assets to jointly promote the development of the logistics industry, various models have different advantages and disadvantages, logistics as a whole is relatively heavy, heavy assets, heavy network, heavy service, non-standardized, the maturity of the Internet application in this field is not as good as travel, housekeeping, takeaway, ticketing, tourism and other service industries.
Logistics companies can basically be divided into three types of third-party logistics (represented by four links and one reach), network freight (full gang, cargo lala, Didi freight as the representative of the Internet logistics platform), e-commerce logistics (Cainiao, Jingdong, Meituan platform own traffic services, the main service platform ecology), different business models and services affect the enterprises to provide products and services to the outside world, and there are also differences in service charging models.
However, through the phenomenon to see the essence of logistics, logistics will basically include storage, packaging, circulation processing, loading and unloading, handling, transportation (short-distance, long-distance) basic links, different links have different services, different service charging standards are different, basic services in addition to value-added services, common packaging, return, collection of payment, receipts, financial services (insurance, freight insurance, loans, factoring) and so on.
Traditional enterprises focus on the main business and network construction, Internet logistics and e-commerce logistics platform precipitates a large amount of data to play the comparative flower, aiming to build an ecosystem, charging basic freight and membership fees to cargo owners, charging membership fees to drivers, transaction commissions, etc., car aftermarket (maintenance, car purchase, car rental, refueling, car supplies e-commerce), finance (insurance, ETC and credit loans, order loans and other supply chain finance).
This article was originally published by @产品狗随笔 on Everyone is a Product Manager. Reproduction without permission is prohibited
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