#头条创作挑战赛#
Since its publication, Impact has been a bestseller. Because of its influence, persuasion was able to become a science. Whether you're an ordinary person or lobbying for a product or cause, this is a basic must-read book that is the cornerstone of your understanding of the psychology of others.
"Influence" has the highest citation rate in social psychology, and has been nominated for the annual awards of the American Psychological Association and the American Psychological Foundation. It is one of the 75 must-read books recommended by Fortune magazine, and there are many versions of it currently and in circulation, with a score of 8.5 points on Douban.
For operators, this is also a book that must be read thoroughly, and influence can help us better understand user psychology and then plan activities that are more in line with user behavior.
【Genuine Recommendation】Influence Skills and Practical OperationsComprehensively Improve Influence Skills Terry Bacon's Books ¥29.9 Buy
Chapter 1: Weapons of Influence
Chapter 2: Reciprocity
Chapter 3: Commitment and Alignment
Chapter 4: Social Proof
Chapter 5: Preferences
Chapter 6: Authority
Chapter 7: Scarcity
Epilogue: Instant Impact