Since the beginning of this year, tourists from the south have a special preference for the scenery and culture of the Northeast, and a large number of tourists have poured into this rich land to feel the charm of this black land. However, unexpectedly, I also went on a trip to Harbin not long ago. I heard the local restaurant owners complain that although the restaurant is full of people, many restaurants say that business is not easy to do. Later, I found out why.
I believe everyone who has eaten Northeast cuisine knows that the distinctive feature of Northeast cuisine is that it is large in quantity and affordable. This seems to be an advantage, after all, it satisfies the appetite of diners, but in fact, the owner of this Northeast restaurant complains that it is a burden for the restaurant. In order to meet the needs of a large number of diners, restaurants need to prepare a large number of ingredients, which undoubtedly increases their costs. At the same time, due to the large number of dishes, the price naturally does not go up. This does create an awkward situation: restaurants have to prepare large quantities of ingredients to satisfy the appetite of tourists, and in doing so, profit margins are extremely limited.
I have to mention the wine culture of the Northeast. After going to the Northeast, I realized that the people of the Northeast are more hospitable than I imagined, and wine is their hospitality. In restaurants in the Northeast, alcohol often accounts for a considerable part of the revenue. Many tourists come to Tohoku mainly to taste the food, and do not drink alcohol at all. However, the sales of alcohol is an important source of profit for the hotel, so the hotel owner will complain that he can't make money.
Ingredients are also a big problem. In order to meet the needs of a large number of diners, the food market in Tohoku has become prosperous with the naked eye. For example, most of the special ingredients such as geese and chickens in Heilongjiang counties have been shipped to Harbin and other big cities, because Harbin is the hottest. This large-scale transportation undoubtedly increases the cost of ingredients. For some small restaurants, due to the small purchase volume, they often need to pay a higher price to buy ingredients, which further compresses their profit margins.
Actually, I think we need to understand the concept that Tohoku tourism is not just about making money. The reason why many restaurants are booming is more to enhance their popularity and let more people know and contact Heilongjiang. For example, the on-site distribution of Wuchang rice and Beidahuang rice is actually a strategy to establish word of mouth, so that tourists can still reminisce about the flavor of the Northeast after returning home. When these tourists need to buy these special ingredients again, they will naturally think of the Northeast, thus forming an invisible economic benefit. From this point, I suddenly found that the people of the Northeast are so patterned and admirable!
Of course, there will certainly be people who may doubt this. They think that the tourism economy of the Northeast is just empty talk, and even a little sour grapes. But in fact, I don't think this suspicion is tenable. The tourism strategy of the Northeast is actually a long-term vision and a focus on brand building. It's not just for immediate benefits, it's for long-term sustainability.
In my opinion, this is because the people of Northeast China are very smart, and they know that popularity is made. Without a sufficient number of visitors, it is difficult for hotels and attractions to make a sustainable profit. Therefore, instead of rushing for short-term profits, it is better to increase popularity first and improve the popularity and taste of the city.
Now, some may think that the $3.5 billion investment in the big world is not worth it. But in reality, there is no output without input. Harbin, as a provincial capital, has not received enough attention and development in the past few decades. And now, through the investment of Big World, Harbin has finally begun to emerge and has received more attention and opportunities.
In conclusion, I would like to say that the improvement in the economic environment will not happen overnight. I believe that as long as the Northeast makes full use of its own resources and advantages, step by step, the day of its rise will definitely be in the near future!