Everyone knows the truth of small profits but quick turnover, but there are very few people who can do this, and many people hope that they can get rich overnight.
"Straw King" Lou Zhongping used his real experience to give full play to the small profits and quick turnover.
The profit of a straw is only 0.0008 yuan, and most people don't look down on these small amounts of money, and don't even want to spend time on it, thinking that it is a waste of time.
In fact, this is not the case, Lou Zhongping created wealth that made countless people blush through the straw of 0.0008 profits, and even successfully made his business the first in the world, CCTV praised him by name six times.
The source in this article is from CCTV, November 22, 2018, but in order to improve the readability of the article, the details may be polished, please read sensibly, for reference only!
The bottom is crawling
Three hundred and sixty lines of the line out of the champion, Lou Zhongping was born in Yiwu, the mainland, at a young age, he followed the adults to engage in chicken feathers for sugar.
For him, this experience was the best exercise and set the stage for his later success.
Chicken feathers for sugar can be said to be a rare large-scale activity in the history of the mainland, 90% of the people of Yiwu have experienced, every year from the twentieth month to the Lantern Festival, is the best time for business.
Every day, you need to carry more than 100 catties of things back and forth, and for the pickers, more than 100 catties of items are not very heavy.
But there are always some people who look down on them, think they are dirty, and even some people deliberately make things difficult for them.
No matter what kind of tribulation they encounter, they can successfully resolve it, which has also become one of the rare experiences of the people of Yiwu.
For Lou Zhongping, this is even more so.
It's just that he was young at the time, not stable, unwilling to be just a small picker, and began to want to contact various industries.
He was involved in more than 20 industries such as cigarettes, melon seeds, and clothing, but the final results proved that none of these industries were suitable for him.
In 1991, Lou Zhongping returned to Yiwu Town again, and Yiwu small commodities at this time were very famous in the country.
After a long period of struggle, he also saw the cruelty of society, began to compromise with life, and with the help of his family, he had his own stall in the volunteer market, mainly selling some daily necessities that were more popular at that time.
Because of his eloquence, many people were willing to buy from him, and in half a year, he became the number one in the market at that time.
In 1993, another important change occurred for him, when a local straw factory was not ready to continue production, and the owner wanted to sell the factory.
But at that time, everyone was looking for a stable life, and not many people were willing to take over.
After Lou Zhongping heard about it, he did not hesitate to get in touch with the boss and ask him how much he was going to sell. After some discussion between the two, it was decided to take over at a price of 50,000 yuan, and the boss wanted to hand over the relevant technology to him.
In this way, the family began to start their own business, and all the employees of the factory at that time were borne by their family. Family businesses like this were everywhere in Yiwu at that time.
At this time, the advantages of other industries he had been exposed to before were revealed, and his factory not only produced straws, but also plastic cups, knives and forks, and paper cups.
But after the SARS struck, he decided that the factory would only produce straws in order to maintain his supremacy in the industry.
Adhering to the principle of small profits but quick turnover, the profit of each straw is only 0.0008 yuan.
In order to sell the products as soon as possible, he found many factories. The advantage of low profits made him basically no opponents in China, and he quickly recovered the money he had invested.
Register your brand one step ahead
After the reform and opening up, the mainland's economic market has developed very rapidly, and many people who were unwilling to start a business before have also embarked on the road of starting a business.
Lou Zhongping was one step ahead of others to realize the importance of branding, and came to the factory bureau in 1995 for consultation, and followed by the registration of his brand "Shuangtong".
In 1997, Lou Zhongping received the brand certificate, and at the same time, the "Shuangtong" trademark became the seventeenth successfully registered trademark in Yiwu.
When he went to apply for a registered trademark, many people did not understand it, thinking that he was doing useless work and was useless at all. After all, at that time, straws were sold through middlemen, and they were not sold directly to consumers at all.
Therefore, many people think that for consumers, as long as the product exists, the brand is not so important.
He didn't agree with this statement at all, and after the trademark was successfully registered, he went door-to-door to visit the factory and told them that they could not use the trademark in the future.
At the same time, he also promoted his brand in newspapers and distributed his own brand's brochures in many of the more lethal places. While trying to seize the domestic market, the foreign market has not given up.
But the facts hit him deadly, everyone only saw how many products they exported to foreign countries, but never knew how much profit they could make from these products.
The mainland's comprehensive strength at that time was not very strong, so that when the price was constantly lowered abroad, Shuangtong had no qualifications to fight back, not even the qualifications to bargain.
In this case, simply give up the foreign market, otherwise the loss will be bigger and bigger.
In 2003, Shuangtong set all its sights on China and began to expand its small customer base.
In order to prevent customers from making the difference in prices as middlemen, Lou Zhongping also clearly stipulates that no matter what the group is, the number of orders cannot exceed 30% of the overall output.
A fire brought the twin children's straws to the Japanese market
Japan attaches great importance to product quality, but Lou Zhongping understands that the profits behind it are very huge, and he began to find ways to get in touch with the Japanese market.
It was not easy to find a well-known partner, and the other party agreed to visit the factory for a site visit, and then decided whether to cooperate.
Lou Zhongping attached great importance to this visit, and the whole factory was renovated, even so, the Japanese partner only looked around outside and left. The reason is that the factory is too dirty, and the other party does not want to cooperate.
Under Lou Zhongping's repeated explanations, the cooperation between the two sides was reached, and the Japanese customer was willing to buy six boxes of products. After the product was delivered to Japan, the customer said that a hair was found in it and asked for a full inspection of the product.
The price of the full inspection was very expensive, and Lou Zhongping directly asked the local Japanese to burn all the products. In the following ten years of cooperation, there were no more problems with the Double Child product.
Products are constantly innovating
Shuangtong's success is the envy of many people, and he can keep the company's position standing, isn't it another kind of success?
He understands that Shuangtong may be able to harvest the market with low profits in a short period of time, and if other companies are willing to sell at a low price, then his advantage will no longer exist. In order to avoid such a situation, he has been calling on the company to upgrade its products.
With the continuous development of society, the country and society have higher and higher requirements for environmental protection, Shuangtong then began to produce degradable straws, and each time the product is successfully developed, it will apply for relevant patents.
Today, Shuangtong Company has more than 100 related patents.
And he never saw himself as a boss who was in the same position as his employees.
Unlike the bosses of other companies who have their own separate offices, he is with the employees' offices, and there is not even a partition.
Moreover, the standard of accommodation and food of employees is relatively high, he treats employees as family, and even employees can bring their children to work.
He always believes that only by solving the worries of employees can we better create value for the company.
Lou Zhongping's success is definitely not accidental, from him can see the wisdom of Yiwu businessmen, he can from a small picker, successfully stand out, become a famous straw king, all by virtue of hard work.