Clothing is no longer the only solution to fashion culture, and nowadays, room tour gameplay to create personal space aesthetics is also becoming more and more popular, and in Young Money's Room Tour, a "Togo sofa" is becoming the protagonist of the space created by players such as Thug Min and Ken, the owners of Thug Club.
Thug Club 镇店之宝,
是 Room Tour 顶流单品，
This Togo sofa,
成 Young Money 主角：
When the Thug Club Seoul store opened, it sparked a check-in frenzy, and loyal fans of the brand were keen to check in at the store's "Black Leather Ligne Roset Togo Caterpillar Sofa", which is the "treasure of the town" sofa, with a market price of more than 10w RMB, and the high-end material is particularly consistent with TC's main leather metal texture, giving birth to many TC social media out of the circle;
TC owner Thug Min really loves Ligne Roset, not only in the store, but also in the home and studio, Togo sofas of different materials are used to create a variety of atmospheres, and from time to time he will share "stories of playing sofas": for example, after TC became popular and earned a vote, the black Togo "entered the pit", and the "green bright skin" that he longed for from Berlin, waited for 3 months to find that it was sent to brown by mistake;
Kenijima is also a big fan of Togo, a set of gray velvet Togo, which is his usual sharing background on Youtube and IG, with the combination of hanging paintings and carpets, so that the whole space presents a relaxed texture;
The Togo sofa is also becoming a necessity for Korean fashion bloggers, creatives and other "Young Money" groups to share Room Tours.
With the "sense of relaxation" that is very in line with the current aesthetics, from Japan and South Korea to Paris and Los Angeles, a large number of Room Tour shares with Togo sofas as the "protagonist" have a high traffic of tens of thousands of likes on social media;
In addition to the home room tour, the Togo sofa is becoming more and more popular in the office tour, boutique space, and fashion photography space for creative people, gradually becoming a "new fashion item" from an "old luxury furniture", representing the owner's high-end aesthetics and the pursuit of quality in living space.
Togo is hot,
让 Roset Line 其它沙发,
Be a tasteful choice:
In pursuit of avant-garde "real old money", on the 50th anniversary of togo, we have teamed up with Raf Simons
On social media, it can be seen that Young Money is the main consumer of Ligne Roset sofas, but the brand itself is actually quite "old money", founded in 1860, with a history of more than 160 years, known as "national treasure French modernist furniture", operating in a family model for generations, quite mysterious and low-key, and has reached the 5th generation, managed by Antoine Roset and Olivier Roset, two cousins;
The Roset family's private estate showcases furniture from the brand's 160-year-old history
Ligne Roset has always taken "creativity" as its core value, hoping to combine luxury craftsmanship and avant-garde design in furniture, for this reason, the Roset family is constantly looking for cutting-edge designers, as the brand's most representative product, Togo comes from the collaboration with designer Michel Ducaroy in 1973, inspired by pop art, is "the world's first all-foam modular sofa", which caused a sensation at the Paris Art Salon in 1973;
In 2023, the 50th anniversary of the birth of the Togo sofa, Raf Simons, the leader of youth fashion culture, was hired to create a lazy sofa with Atom psychedelic presbyopia fabric designed by Raf, which is limited to 878 pieces worldwide, and the current domestic market price is about 2.4w;
Working with Raf Simons has already shown that Ligne Roset wants to fit into the Young Money lifestyle, and in the same year, he also experimented with bolder color schemes, collaborated with more artists, made Togo collectible as a fashion item, and even played "meme marketing" on Fifth Avenue and Washington Square.
It also drove other sofas of the brand to attract the attention of Young Money
The popularity of the Togo sofa has also driven the popularity of other styles of Ligne Roset, such as the Ploum, designed by the star designer group R&E Bouroullec, with "asymmetry" as the core, the right backrest is higher than the left side, and the depth is deeper, so that the sofa has a more flexible way of contact, ensuring that the sitting posture and lying are extremely comfortable;
Like Togo, Pumpkin's "pumpkin armchair" was launched in the 1970s and designed by the late French designer Pierre Paulin, who was considered extremely avant-garde at the time, and Kubrick even put his furniture designs in the movies.
As well as classic styles such as Philippe Nigro's Hemicycle and Michel Ducaroy's Kashima, they have also received more and more social media exposure driven by Togo;
There is no shortage of long-established furniture brands in Europe, but there are too few that can "put down the old money body" and play with the youthful aesthetic, which has also brought social media influence and sales growth to Ligne Roset, and the Ligne Roset sofa topped the list of the world's best housewares in 2023 released by the Financial Times last year;
"Lifestyle" is becoming more and more important in pop culture, and Room Tour has become another social media business card for players, and "sofa" is becoming the best entry point for Room Tour due to its daily necessity and rich design history.