With the arrival of a large number of imported cherries, there has been a noticeable drop in prices. According to statistics from Beijing's Xinfadi Wholesale Market, the average selling price of imported cherries from Chile was 60 yuan per catty on December 31, 2023, compared with the average price of 120 yuan per catty on November 10, 2023, the price has dropped by half. This news is undoubtedly good news for consumers, because cherries are delicious and nutritious, and they are one of the fruits that many people love. And with the decline in prices, there has also been a significant increase in sales.
There are two main reasons for this phenomenon. First of all, with the development of global trade, the supply of imported cherries has been increasing, which has caused the price of cherries in the market to gradually decrease. Secondly, cherries are a seasonal fruit, and their price is affected by seasonal factors. During the season when cherries are available in large quantities, the market supply far exceeds the demand, so the price naturally drops.
For consumers, the drop in the price of cherries is a good thing. However, for merchants, how to make more profits in this competitive market is a difficult problem. In order to gain more share in the market, merchants need to adopt some effective marketing strategies.
First of all, merchants can attract more consumers by improving the quality of their products. Cherries are a fruit with high quality requirements, and if merchants can provide products that are fresh, taste good, and have high nutritional value, they will inevitably attract more consumers.
Secondly, merchants can take some promotional activities to attract the attention of consumers. For example, you can launch some special offers, buy one, get one free promotions, or cooperate with e-commerce platforms to sell online and expand sales channels. In addition, merchants can also enhance the shopping experience of consumers by improving service levels. For example, provide high-quality pre-sales and after-sales services to provide consumers with a better shopping experience and more value. To sum up, with the large number of imported cherries on the market and the drop in price, merchants need to adopt effective marketing strategies to get more profits. Business success can be achieved by improving product quality, running promotional activities, and improving service levels, which can attract more consumers and enhance the shopping experience