When we see more and more people around us choosing to learn to learn hairdressing, we can't help but wonder: why are there so many people learning to learn haircuts, while traditional hair salons are gradually decreasing?
Behind this problem is the profound change that is taking place in the entire barber industry.
To unravel this mystery, we have in-depth interviews with some laid-off barbers who will reveal to us this real and realistic situation in this article.
1. The price of haircuts is becoming more and more transparent, and the profits are decreasing
Previously, the prices of barbershops were always shrouded in a veil of mystery that was difficult for customers to know.
But with the transparency of information, the price of haircuts has become clear. This has led to fierce price competition, and barbershops have reduced prices to attract customers, which has also squeezed the profits of barbershops.
The cost of salary, rent, and other costs for barbers has not decreased, which has caused many small barbershops to run into difficulties and even have to choose to close.
2. More and more people are learning to cut their own hair, especially men
In the modern fast-paced life, more and more people are pursuing a lifestyle that saves time and money. Do-it-yourself haircuts at home are becoming more common, especially among men.
A simple haircutting tool that looks in the mirror and is easy to do. This has led to the loss of customers in the barbershop, forcing the barbershop to rethink its business strategy to meet the new needs of its customers.
3. Most barbershops hide consumption to disgust customers
In order to increase profits, some barbershops have adopted some shady methods, such as pre-deposit recharge, hidden consumption of shampoo, and hidden fees for massage by shampoo assistants.
This makes customers feel cheated and disgusted with the barbershop, which ultimately leads to the loss of customers.
Barbershops that have lost trust struggle to stay in business, and this phenomenon has also become one of the reasons for the decline of barbershops.
4. The rise of social media has changed the choice patterns of consumers
With the rise of social media, people's access to information has changed dramatically. Customers are now more inclined to use social media to get other people's haircut experience and recommendations.
Some barbershops attract more potential customers by showcasing their skills and services on social media.
On the contrary, some barbershops with poor reputation have lost customers as a result, which is one of the reasons for the decline in hair salons.
5. Innovative and differentiated operation of barber shops
In a highly competitive market, some barbershops stand out through innovation and differentiation.
For example, some barbershops have introduced fashion elements and offered personalized haircut services, which has attracted the attention of young people.
However, some traditional barber shops are at risk of being eliminated if they cannot adapt to market demand and are difficult to innovate.
6. Many barbers return to the traditional roadside haircut
Faced with the decline in barbershops, some laid-off barbers have chosen to return to the traditional curbside haircut method.
This approach is relatively low-cost and can better meet the needs of some price-sensitive customers.
Although these barbers do not have a tall storefront, they have won the love of customers for their caringness and patience.
Their prices are affordable and their service is more intimate, so they are gradually becoming the new favorites in the market.
There are many reasons for the decline in barbershops, both from the challenges of the market and the problems of the barbering industry itself.
In this era of change, the barbering industry needs to be more flexible and innovative to adapt to changing consumer needs.
For customers, choosing a haircut also requires more rational and comprehensive consideration, focusing not only on price, but also on service quality and experience.
The transformation of the barber industry will undoubtedly drive the entire industry towards a healthier and more sustainable development path.
By gaining a deeper understanding of these changes, we are not only better able to adapt, but also better able to participate in and lead this wave of change. Let's look forward to a brighter future for the barbering industry.