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Recently, it is reported that the South China Online School Brand Pulp Online School announced its dissolution. In this regard, a number of dismissed pulp online school employees confirmed to mustard pile that the pulp online school announced the dissolution of the team internally on July 6, and implemented "N+1" compensation for the dismissed employees.
At the same time, another employee of the Pulp Network School told Wasabi That the company was not dissolved but laid off employees.
It is understood that the pulp online school was established in 2018, for the south China primary and secondary school online school brand, was once a Hong Kong listed company excellence education brand, because of its expenses affect the company's current net profit and divested from excellence education.
In February 2020, Pulp Online School announced that the company has completed the A round and A+ round of financing, with a cumulative financing amount of more than 100 million yuan, and is ready to enter the North China market. At the end of 2020, it was reported that the pulp online school was acquired by the mobile phone manufacturer OPPO, and the investor of the pulp network school also confirmed to the mustard pile that there was indeed such a thing.
Wasabi Heap contacted the founder of Pulp Net School about the "dissolution", and as of press time, there has been no response.
<h1 class="pgc-h-arrow-right" data-track="7" > "implement the double reduction policy", and the pulp online school chooses to quit? </h1>
"Quite sudden", Hao Wen (pseudonym) was originally the staff in charge of front-end enrollment of the Pulp Online School, and he was still working as usual on July 5, and on July 6, he was notified that the entire department was dissolved, and the resignation procedures were also completed on the 6th, "It was so fast." ”
Ling Xiao (pseudonym) is also one of the employees who were dismissed this time, according to him, the pulp online school currently only leaves a dozen core members and a small number of people to serve the remaining students, at the same time, the dismissed employees are compensated according to "N+1".
An education industry practitioner close to the pulp online school also introduced to Wasabi Heap that the pulp online school only retains the main course of the last autumn semester, and all others are dissolved and shut down the online school business.
Although the dismissed employees and other practitioners in the industry have said that the news of the "dissolution" of the pulp online school came very suddenly, the change is not without precursors. Hao Wen said that on July 5, the company stopped enrolling students, which made him feel a little strange, "but not obvious." ”
Wasabi Heap learned that the pulp network school had issued a document mentioning that the reason for the company's business adjustment was to implement the double reduction policy, adjust the business direction, and withdraw from the K12 education field.
Since the beginning of this year, relevant departments have successively issued normative measures for the education and training industry in terms of advertising and capital supervision.
On May 21, Xi Jinping, General Secretary of the CPC Central Committee, President of the People's Republic of China, Chairman of the Central Military Commission, and Director of the Central Committee for Comprehensively Deepening Reform, presided over the 19th meeting of the Central Committee for Comprehensively Deepening Reform, and deliberated and adopted the Opinions on Further Reducing the Burden of Homework and Off-campus Training for Students in the Compulsory Education Stage.
The meeting pointed out that it is necessary to comprehensively standardize the management of off-campus training institutions, persist in strict management, and seriously investigate and deal with institutions that do not meet qualifications, have chaotic management, take advantage of opportunities to amass wealth, make false propaganda, and collude with schools to seek profits. It is necessary to clarify the charging standards of training institutions, strengthen the supervision of pre-fees, and strictly prohibit arbitrary capitalization operations.
In addition, there are rumors that off-campus training institutions will be banned on weekends and winter and summer vacations, which has caused a wave of fluctuations in the education industry, but it has not yet been confirmed and has not been debunked.
Combined with the recent national regulatory action of off-campus training institutions, the news of the pulp online school quickly attracted the attention of the industry, and some netizens sighed on the social platform, "Before the introduction of the 'double reduction' opinion, there were company closures and thunderstorms." However, a number of education industry practitioners close to the pulp online school told Wasabi That the change of the pulp online school is not a problem in operation, but more from policy considerations and high-level decision-making.
At the same time, Hao Wen, who is responsible for front-end enrollment, said that in recent times, he has not felt the abnormal situation of the company's operation, in his opinion, "(The company) is still very good, and the front-end enrollment effect and model have already run out of a part." This year's summer enrollment efforts have come to an end, and the results of his area are tens of thousands of experience class users.
<h1 class="pgc-h-arrow-right" data-track="19" > dissolved? downsizing? </h1>
In response to the above situation, Gu Yan (pseudonym), an employee of the Pulp Network School, told Wasabi that the company's change was not dissolution but layoffs. "It's not so exaggerated, there's actually still people on the team."
As for the reasons for the change, Gu Yan said, "The main thing is policy orientation, and some optimization is done before the policy is introduced." ”
"This model we think will not work under the influence of policy, and we must adjust the direction." At the same time, he revealed that the pulp network school may be subdivided on this track in the future, but it is still uncertain.
Mr. Hao said he had not received a new project.
It is understood that the original staff of the pulp network school is nearly 1,000, mainly distributed in Guangzhou, Shenzhen and Changsha. At the same time, Gu Yan introduced that at present, there are 300-500 tutors in the pulp online school, Shenzhen is mainly business, Guangzhou is responsible for business, transformation and teaching and research product development functions, and Changsha is partial to teaching and research, counseling and transformation.
In addition, Wasabi Heap noted that at present, most of the summer courses of the Pulp Network School Course Selection Center show that they are "full", only the "fourth grade to fifth grade mathematics peiyou class (human-taught version)" two "third-grade to fourth-grade mathematics peiyou class (general version)" and "junior high-grade second-grade english peiyou class (human-taught version)" still display the course price normally, but when clicking to register, they were told that "the goods have been removed".
The Pulp Online School Course Selection Center shows that the course has been fully reported or removed From the screenshot from the official website of the Pulp Network School
In this regard, Gu Yan said that the removal of summer course products is because the company considers that the follow-up policy may not allow off-campus training institutions to sell such high unit price courses, but if the user LTV (life cycle total value life time value, which is the sum of all the economic benefits obtained by the company from all user interactions) is less than 3,000 yuan, it will affect the profitability of the enterprise.
Pulp School Fall Courses are still available
At the same time, the customer service of the pulp network school said that the current summer vacation course has been full of classes in all grades, the autumn course has been put on the shelves, and at the same time, the customer service has provided a registration link for the autumn course to the mustard pile. In this link, the fall courses sold by Pulp Online School cover the first grade of preschool to the first year of high school and the second grade of high school.
<h1 class="pgc-h-arrow-right" data-track="30 >" after OPPO took over, what happened to the pulp school? </h1>
According to the official website of The Pulp Online School, the Pulp Online School mainly provides teaching and counseling services such as English, Physics and Chemistry for primary and secondary school students aged 6-18, and the number of paid users has reached hundreds of thousands. In February 2020, Pulp Online School announced that the company has completed the A round and A+ round of financing, with a cumulative financing amount of more than 100 million yuan, and is ready to enter the North China market.
Founded in May 2018, Pulp Online School was originally born in K12 Hong Kong-listed Excellence Education, and was later spun off by Excellence Education due to its overall profitability due to its expenses.
In 2019, Excellence Education said in the first half of 2019 financial report that online online schools rely on a large amount of investment to obtain online customer traffic and pursue higher growth, and in the first half of 2019, Excellence Education's initial investment after-tax net expenditure on online online schools reached 25.8 million yuan, affecting the company's net profit in the current period. Excellence Education will divest the existing online school business, and the online school will introduce more external resources, including external investment, and the Group will seek a short-term balance of profitability in the form of equity participation.
Recently, the relevant person in charge of excellence education told Wasabi Heap that the pulp online school has completed the delivery with excellence education.
In addition, at the end of 2020, there was news that the pulp online school was acquired by the mobile phone manufacturer OPPO, and the investors of the pulp network school confirmed the news for the mustard pile. It is understood that the shenzhen headquarters building newly established by the pulp online school in 2021 is located behind the OPPO company building.
In the interview, Gu Yan also mentioned that the pulp network school has learned from the experience of OPPO agents in downstream channel management and expansion in operation, and its ability to obtain customers has been improved.
At the same time, the National Enterprise Credit Information Publicity System and Tianyancha Information show that Qiu Beiwei, manager of Cruise Star Investment (Chongqing) Co., Ltd., passed the filing on March 5, 2021 and served as a director of The Pulp Network School. Cruise Investment (Chongqing) Co., Ltd. and OPPO are wholly-owned subsidiaries of Guangdong Oujia Holdings Co., Ltd.
Zhong Zhifeng, another director of Pulp Network School, also passed the filing on March 5, 2021. Zhong Zhifeng is the chairman of Xueyouyou Education Technology Co., Ltd., and from the perspective of equity information, Xueyouyou currently holds about 42% of the shares of Pulp Online School. The relationship between Xueyouyou and OPPO's parent company is similar to that of Pulp Online School, which is also served by Qiu Beiwei, the manager of Cruise Investment, a wholly-owned subsidiary of Oujia Holdings, as the director of the company.
In addition, Zhu Ting, the founder of Pulp Online School, and Liang Jinwen, co-founder, hold 40.95% and 16.38% of the shares of Pulp Online School, respectively.
It is reported that the change of the pulp online school may be related to the acquisition of OPPO, but the news has not yet been confirmed.