At the beginning of 2023, many car companies set themselves annual KPIs.
For example, Li Xiang said that the sales target for 2023 is 300,000 units, and at that time, the annual sales of Li Auto were still 133,000 units, 300,000 units, which was more than double the sales in 2022.
BYD set a sales target of 3 million units, and in 2022, BYD sold 1.8685 million units, a year-on-year increase of 152%, and no one is optimistic about the sales target for 2023.
Nezha sold 150,000 units in 2022, a year-on-year increase of 118%, and CEO Daniel Zhang was proud, shouting a delivery target of 250,000 units in the circle of friends, equivalent to a growth rate of 67%, which also looks reasonable.
……
Now, 2023 has passed, and major new energy vehicle companies have posted sales data, and it is our turn to check the results.
BYD
BYD finally achieved its goal of selling 3 million vehicles a year.
Because at the end of November, BYD's annual sales were still 2.672 million units, and it needs to complete 328,000 units in December to achieve its goal.
BYD's sales in the early 300,000s in September, October and November are all in the early 300,000s, and according to the trend, it may not be able to meet that target.
However, thanks to various efforts, BYD sold 340,000 units in December, bringing total sales to 3.02 million units, a growth rate of 61.9%. Is this statistic good? Just look at the opponents.
As a comparison, Tesla's sales in 2023 are 1.81 million units, a growth rate of 38.2% compared to 2022, and in terms of new energy vehicles, BYD continues to consolidate its position as the world's top seller.
It is worth mentioning that in the third quarter, BYD's pure electric model sales reached 431,600 units, only 3,400 units less than Tesla's 435,000 units.
According to BYD's production and sales reports released in October, November and December, BYD's pure electric sales were 176373, 172746, and 169855 respectively, with a total of 519,000 units in the fourth quarter, surpassing Tesla's 495,000 units.
BYD's growth momentum in 2023 is very strong, and Lao Hu can't help but wonder, what will BYD's sales target be in 2024, 4 million?
Ul Xiaoli
In addition to the aforementioned ideals, the other two "Wei Xiaoli" companies, NIO has set a sales target of doubling in 2023, which is 122,500 units last year and 245,000 units in 2023.
Xpeng did not officially mention a sales target, but many media reports put it at 200,000 units.
Judging from the sales data, Ideal completed the annual sales target of 300,000 units as early as November, and the outstanding students submitted their papers ahead of schedule.
In December, Ideal completed the plan to deliver 50,000 vehicles per month, with an annual sales volume of 376,000 units, which is the largest among the new car-making forces.
Li Xiang has announced the goal of 2024 on his personal Weibo, to achieve annual delivery of 800,000 vehicles, monthly delivery of 100,000 units, and monthly sales of 30,000 single models, which means that Ideal will achieve a growth of 112.75% next year.
This data seems a bit aggressive, but compared to the target growth of 125.6% and the actual growth of 182.2% in 2023, Li Xiang is still conservative.
However, what Lao Hu is looking forward to more is the market performance of the ideal MPV model MEGA, after all, Li Xiang once called it "the number one car with more than 500,000 sales".
A soldier who doesn't want to be a general is not a good soldier, and a model that doesn't want to be the best-selling model in a certain price segment is not a good model, and the Xpeng X9, which has just been launched, is also claimed to be "the No.1 of China's pure electric MPV of more than 300,000".
In 2023, Xpeng will deliver a total of 140,000 vehicles, a year-on-year increase of only 17%, which is honestly low among many new energy brands.
However, Xpeng is more confident that they delivered more than 20,000 units for three consecutive months in the fourth quarter, and compared with the dismal delivery data in the first half of the year, the G6, G9 and P7 have been able to contribute stable sales in the second half of the year.
Because of this, Laohu is optimistic that Xpeng can achieve higher sales growth in 2024, at least 17% higher than last year.
NIO sold 160,000 units in 2023, up 31.7% year-on-year. In 2023, NIO completed the generational switch of all products, launching new or all-new models EC7, ES6, ET5E, ES8 and EC6.
Unlike the steadily growing sales trend of Li and Xpeng, NIO's monthly sales are unpredictable, and in July, the ES8 ushered in a peak of deliveries, exceeding 20,000.
At the end of the year, when other car companies generally have higher sales, sales are not as good as in July and August.
Ask the boundary
In the second half of this year, with the release of the new M7 and M9, the sales of Wenjie have skyrocketed, with 24,468 new cars delivered in December, and the annual sales locked at 94,380.
In fact, the growth of Wenjie in 2023 is not high, with a year-on-year increase of only 25%, which is largely due to the low sales volume in the first half of the year.
In contrast, the new M7 exceeded 120,000 units in three and a half months, and the M9 exceeded 30,000 units in seven days.
According to the exclusive news of the late team, the goal of 2024 will be 600,000 units.
Zero Run and Nezha
Compared to the previous ones, these are two new automakers with low traffic, and Leapmotor sold 144155 cars this year, a year-on-year increase of 29%.
Leapmotor delivered a record 18,618 vehicles in December, and sales reached 18,000 units for three consecutive months in the fourth quarter, which was also the company's best delivery performance. The third-quarter financial report shows that Leap has achieved a positive gross profit margin.
Therefore, the zero run in 2024 still makes Lao Fox look forward to it.
At the beginning of the article, it was mentioned that Nezha set a very reasonable sales target of 250,000 last year, so how many did they accomplish this year?127496 units, a drop of 16.2%.
This data surprised Lao Fox, among the new forces with annual sales of 100,000, only he will have a decline in sales in 2023.
A large part of the reason is that Nezha will rely on low-end cars to support sales in 2022, and in 2023, it will not be able to hit the mid-to-high-end market of 20-300,000 yuan, and the low-end market will be eaten away by BYD and Wuling.
Creation of the second generation
Let's take a look at the performance of the second generation in 2023.
At the beginning of 2023, Aion set itself an impact target of 500,000 vehicles.
In the end, 480003 units were sold for the whole year, a growth rate of more than 77%, which was not the target but was also a good result.
Zeekr did not disclose its sales target for 2023, but it delivered a good result of 118685 cars for the whole of 2023, and the year-on-year growth also reached 65%.
Changan's Deep Blue Auto has also sold 136912 units in 2023, and the car brand, which was only released last year, currently has only two models. In 2024, Deep Blue will launch two new products.
Deng Chenghao, CEO of Deep Blue Automobile, is quite confident in Deep Blue in 2024, as early as November, he posted on Weibo that Deep Blue Auto has set a global goal of 450,000.
Great Wall Motors sold 260,000 new energy vehicles in 2023, a year-on-year increase of 98.39%, and Great Wall's new energy vehicles are distributed in different brands, in addition to Ora, there are also brands such as Haval, Tank, and Shanhai Artillery.
Dongfeng's VOYAH has also grown rapidly this year, with sales exceeding 10,000 units for the first time in December, and more than 50,000 units for the year, up 160% year-on-year.
As a mid-to-high-end brand with models priced at more than 200,000 yuan, this data is very good, and VOYAH has achieved the goal of doubling its sales by 1-2 times in 2023, and also achieved the goal of monthly sales exceeding 10,000. As for 2024, VOYAH has not yet taken advantage of the momentum to set an annual sales flag.
summary
This is a "report card" of domestic new energy vehicle companies compiled by Laohu.
Most of these brands are growing rapidly, with a growth rate of more than 50%, which can be called a sellout, but with the exception of BYD, Li and VOYANT, they have not met their sales targets.
In 2023, the theme of the automobile market is "involution", rolling out lower prices, higher configurations, and in 2024, involution will only be more serious, don't forget, another volume king named Xiaomi is coming in.
Resources:
Social platforms of various car companies, financial associations
Editor: Mu Yi