He used to be a reporter for Xinhua News Agency, and then successively served as vice president of Huawei's public relations department and vice president of Baidu - and is also an executive in charge of public relations affairs.
Xuan Jing worked hard to create a short video IP for the public relations business, and in the content she filmed, she said: "Employees break up and resign, I approve it in seconds; Why should you consider an employee's family? …… I'm not her mother-in-law. My main consideration is whether she can deliver results to me in a timely manner in her post...... "Yunyun."
In the end, it fermented into a major public opinion event, as the former head of public relations of two such top companies, he was finally taken off the stage by public relations and lost his job with an annual salary of tens of millions.
A more interesting follow-up is also here - some media interviewed the short video Internet celebrity "Brother Sam" who taught to do an account, according to Brother Sam: Xuan Jing went to his company in Yantai three months ago, paid 5980 yuan, and took Brother Sam's three-day "video trader class".
Seeing this, some people may be stunned - in this huge world, are they all formed by grass platform teams? Who would dare to believe that a successful public relations person with such an outstanding resume was fooled by a small Internet celebrity and lame!
Xuan Jing is not Fan Wei, and Brother Sam is not Benshan - but why, Xuan Jing can be fooled into the Pacific Ocean by Brother Sam?
Is it Xuan Jing stupid? It's simply not possible. If she wasn't so smart, how could she possibly achieve such a high position?
In fact, there is a problem of human nature: that is, in a commercial society where the market is pervasive and materialistic is rampant, most of our Chinese people believe more and more in the "bottom logic" rather than in the "bottom people"!
The so-called "underlying logic" is nothing but the essence or basic law of the target thing and target industry - for example, she is eager to help the company do a good job in public relations through popular short video channels, as she said, "I'm anxious", but her thinking is obviously not wrong, that is, the "underlying logic" of Internet video IP, which is the word "traffic" that everyone understands!
And how to get traffic, although there are so-called summative theories of one kind or another, but this is a track that is more familiar to the general public - for example, like many people in rural areas who can speak well, ordinary people with all kinds of natural performance talents, will give the traffic of short videos to play lively, money and money, and create super traffic celebrities like Li Jiaqi and Dong Yuhui, they are actually comparable to Xuan Jing's education and resume, but they have also achieved the ceiling of traffic.
Therefore, Xuan Jing lowered her head and studied downward, and she actually ran to the little Internet celebrity's ginseng brother, not because most people thought it was stupid, she didn't look at the talent of the ginseng brother, but because she fell in love with the "underlying logic" of the traffic that the ginseng brothers mastered and were familiar with - so, she just went to study for three days, but she wanted to understand and familiarize herself with it more directly.
I believe Xuan Jing must have seen that there are traffic "underlying passwords" such as "no amazing vows" and "eyeballs" in the Samgo course, right? - Otherwise, as a top PR person, it would be too incomprehensible to say such a "ruthless scolding of employees" that does not conform to the logic of public relations.
However, when you know that Xuan Jing will pay a special visit to the little Internet celebrity Brother and learn the so-called "creating traffic IP" charging class, you will definitely be able to understand that Xuan Jing deliberately designed such a method and content, using the method of "saying the most ruthless words, earning the biggest eyeballs, and getting the highest traffic", and her "from the story to the accident" is probably nothing more than that.
To his subordinates, he has the ruthlessness of a tool man, is this really untrue? In fact, it should basically be what she said in her heart, but Xuan Jing or just thinking about how to break out of the circle from the traffic IP in the short video industry, but she forgot her own business for a while - or rather, she has forgotten the "underlying logic" of the company's culture!
Any social institution must have its own culture, and it must have the underlying attributes that are consistent with the society and the national public culture - not to mention in the country of "socialist China", that is, it is impossible for enterprises to ignore humanistic care and "people-oriented".
Or to put it mildly: at least, on the bright side, in form, you can't be like Xuan Jing, openly smashing out such a ruthless logic of capital and realism - you may not do it in reality, but you dare to openly challenge the "underlying logic" of social existence, that is, the fundamentality and importance of human beings, this is not only an obvious stupidity, or maybe it is bad in your bones, right?
What is the "underlying logic" of our human society? - In this regard, it is estimated that Xuan Jing either does not quite understand, or more accurately, she is not very willing to believe in the "underlying logic" of society. In the pursuit of human beings, countries and society, in the concept of constantly moving towards civilization, there must be the "underlying logic" of maintaining and respecting people!
If most of our human beings have become "tool people", this is obviously the regression and sorrow of social civilization!
business, society and the state; CEOs, leaders and leaders, of course, will have different self-pursuits and goals, such as profit, fame or power, which are also the proper parts of social logic and life logic.
However, if the superiors do not treat their subordinates as human beings, and the leaders do not treat the masses as human beings, in the end, such a society will only allow the cold "animal forest law" to run rampant, and the so-called beautiful terms such as "democracy, freedom, human rights, and equality" will become a great irony of human society.
And Xuan Jing only interprets from one side, that is, from the perspective of the workplace, that in her heart, there is only the "underlying logic" pursued to achieve the goal, but in her heart, she may have forgotten the underlying logic of being a human being - that is, the respect and empathy for the bottom people, or has been quietly left behind, or has disappeared completely!
In such a market-oriented world where most of the business logic is the main pursuit, the traditional "humane society" like China has become more and more "underlying logic" with only visible interests in the eyes, and the attention and care for the bottom group is not to say that it is forgotten what "people-oriented" is, but at least, many will be placed in a secondary position.
Why has in recent years, some "ultra-left" thinking, which has been proven to be perverse by Chinese history, have begun to sink and flood again? And can it still be sought after by many people at the bottom? This is not entirely to blame on this backward and erroneous thinking itself, but just like the enlightenment given to us by this "quiet incident" - from enterprises to countries, we must not only have immediate interests and overly realistic "underlying logic", but still have to see and attach importance to the supporting foundation of the operation of human "underlying logic" - the people of all living beings! [Original Comment: Yu Says It's Closed]