A song "Qingyu Case, Yuan Xi" depicts a grand and romantic New Year's picture 800 years ago - the sound of the phoenix flute, the light of the jade pot, and the dance of fish and dragons all night. On the occasion of the Jiachen year, Guanxia, a fragrance brand that is well versed in oriental culture, outlines the soul of the dragon with oriental fragrance, and launches the 2024 New Year's limited fragrance series with the theme of "Swimming Dragon", and invites actor Wu Yanshu to create a new year's TVC short film to compose a New Year reunion banquet for three generations of women.
Bring actor Wu Yanshu to present the first gift in 2024
"All things are from the sky, and people are from the ancestors", praying for the New Year has always been a cultural imprint engraved in the hearts of Oriental people. Uncover last year's Spring Festival couplets and pick off the faded window flowers, and you will have a real sense of the change of years. Although linear time is known to be a fictional concept, it can still be induced at a certain moment.
Rather than recording the time scale, the festival seems to be more about recording the traces of time. People are reunited, praying, praying, and wishing more sincerely than every minute in the past, looking forward to the present moment forever, or hoping for a better tomorrow.
Guanxia 2024 Dragon Zeling Series
The three-flavor New Year aroma is listed at the same time
Celebrate the New Year and smell the fragrance and know the spring
【Former Yuhiki】
Woody floral notes with Atlas cedar essential oil, eucalyptus essential oil, cypress essential oil and more.
The night sky from the New Year to the New Year's Eve is always lit up by clusters of fireworks. Fireworks are reflected through the windows, and they are bright and extinguished, like a fire that jumps and flies, or like broken and melted ice.
The burning sensation of fireworks is filtered by the cold winter air and turns into the smell of incense like a thousand-year-old temple. Hidden behind the incense is the warm aroma of cypress, so that when you smell it, it is enough to think of the scene of the New Year, of those who stand in the courtyard with their families, look up, and watch clusters of colored light rush into the night sky, carrying the wishes of the family, circling, rushing, blooming and melting into the galaxy.
【Persimmon Ruyi】
Fruity notes with Italian lemon oil, eucalyptus essential oil, gerania oil and more.
Persimmons have a soul. The persimmons in winter, after frost and snow for a long time, each one is heavy in the hand. The seasonal New Year's goods are the best choice for congratulatory gifts, and persimmons are one of the most unique ones.
The skin of the ripe persimmon is removed with a slight pinch, and the small spoon digs through the sticky flesh and slips to the tip of the tooth. The mouth is orange-yellow semi-liquid glutinous, like the soft and warm sunlight that shines obliquely into the room in winter, soothing the sorrow of the old year and lighting up the auspiciousness of the new year.
The sweetness of persimmon is not as thick as maple syrup, but it is enough to iron it. During the New Year's Festival, the drumming is played to pass the persimmons, and the plump tomatoes fall from the branches into the palms, and then pass in turn in the hands.
When I hear that the drum sound stops, the person with the persimmon in his arms can always add a piece of luck in the New Year.
【Shocking】
Floral woody notes, containing Damascus Rose essential oil, Violet Leaf Purifying Oil, Elemi, Patchouli essential oil, etc.
The ancients called the peony "rich flower" and also called it "one hundred taels of gold". It is said that its fragrance is bright and dignified, far better than roses.
The glimpse of this peony is like walking into Su Lizhen's bedroom in "In the Mood for Love", seeing her wearing a cheongsam decorated with peony embroidery, sitting on the edge of the bed and fiddling with the New Year's vase of flowers. Humming a brisk tune, she shook the velvet slippers on her feet and kept her hands busy on the flower branches.
When I approached her, a large pink mist appeared in front of me, softly hitting my nose, and then I realized that I was stepping on her cashmere carpet, and the warm living room was filled with the fragrance of flowers, not majestic, like her, gentle and soft.
The dining table is the soul of home
In times of rapid change, the world seems to be changing year by year. Fortunately, the memory is stubborn, relatives and friends are the same, even if you live in the city, you are looking forward to the New Year. People still wish to follow the rituals of the Oriental New Year. No matter where you are, you can recall the familiar flavor of the New Year through a sense of ritual that has been remembered since childhood.
Guanxia joins everyone to celebrate the New Year with a soul.
关于观夏to summer
Guanxia, one of the most innovative and modern oriental art fragrance brands in China. In 2018, Guanxia was founded in Beijing. Nomadic in the mountains, rivers, lakes and seas, poems, calligraphy and paintings open the origin of fragrance creation, collide with contemporary culture, art, and philosophy, and create a timeless oriental fragrance rooted in the global context with the integration of five senses through precious incense materials. And launched a highly anticipated art fragrance, home fragrance, wilderness care series. As a fellow handicraftist, we continue to expand the boundaries of traditional utensils in Jingdezhen and Dehua. Starting from the old western-style house at No. 111 Hunan Road in Shanghai, the courtyard house at No. 23 Chengxian Street in Beijing, and the former site of Sichuan Fine Arts Publishing House in Ancestral Hall Street in Chengdu, the renovation plan of ancient buildings has been launched to pay tribute to China's ancient architectural culture and open up the public experience. Three-dimensional presentation, inclusive, common, appreciable, smellable contemporary oriental beauty. In Guanxia, all the sensory experiences triggered by aromas are like Chinese ink paintings, which are blank, freehand, timeless and long.
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