On the evening of January 3, the Internet celebrity "Yellow of the Traffic Light", which had caused controversy due to vulgar live broadcast techniques, started broadcasting again after more than a month. In the nearly 3-hour live broadcast, she put away her exaggerated style in the past, brought goods in a low-key manner, and choked up many times and said that she would actively improve and provide better content for fans.
The popularity of the live broadcast room was high, and the highest number of viewers in 5 minutes exceeded 480,000, and the sales exceeded 100 million again. Mentor Xiao Yang did not appear in the live broadcast, and he expressed his concern that his appearance would make the traffic higher, which would not be conducive to the "yellow of the traffic light".
Before the broadcast, affected by the incident, "Yellow of Traffic Light" once retired from the network. In this comeback, she showed a strong sense of introspection, no longer used exaggerated expressions, and spoke and behaved quietly. When expressing her gratitude to fans, she choked up and cried several times, saying that she would seriously reflect on and improve, work hard to learn Xi dance and other performance skills in the future, and give back to fans through positive and healthy content.
Judging from the live broadcast data, the popularity of "Yellow of the Traffic Light" has not been greatly affected by the incident. Her fan base still supports her, with a maximum popularity of about 480,000 in 5 minutes, a new personal high.
Through sales with goods, her sales exceeded 100 million again, and she achieved amazing results with only 3 hours of live broadcast. The interaction of fans with gifts has also reached more than 80 million. This fully shows that she still has a high popularity and influence among the fan base.
As the mentor of "Yellow of Traffic Light", Brother Xiao Yang did not appear in the live broadcast. He later said that he clearly knew the rebroadcast time, but out of the consideration of being responsible for the "yellow of the traffic light", avoiding it might lead to overheating of traffic.
On the contrary, it is not conducive to her development. This reflects from one side that Brother Xiao Yang not only attaches importance to traffic and profits, but also shows his concern and responsibility for the growth of students.
Previously, "The Yellow of the Traffic Light" caused controversy due to the vulgar and bad content of the live broadcast, and was named and criticized by relevant departments. As an internet celebrity, she should improve the quality of her content and guide her fans with positive energy. In terms of industry supervision, it is also necessary to continue to improve the regulation of online live broadcast and create a healthy and progressive environment. Let's hope that "Yellow at the Traffic Light" will change its style and win recognition through positive performances.
The rebroadcast of Brother Yang's apprentice's "Yellow of Traffic Light" reflects the current development status of the Internet celebrity economy to a certain extent. We shouldn't just dismiss influencer culture, as it does satisfy the entertainment needs of some viewers and provides a source of revenue for content creators.
However, we can't one-sidedly pursue traffic and commercial effects, and let vulgar content proliferate. Because the development of any industry needs to be in line with the core values of socialism and abide by public order and good customs as the premise.
As public figures, Internet celebrities will receive widespread attention and amplification for their words and deeds. This requires them to be cautious in their words and deeds, and take on the content of guiding positive energy and spreading sunshine. At the same time, the relevant regulatory authorities also need to strengthen the management of online celebrity content, establish and improve review standards, and ensure the cleanliness of cyberspace.
Judging from the case of "yellow traffic light", the pressure of public opinion played an important supervisory role, pushing her to adjust the style of content. We need to form a joint force of influencer self-discipline, platform regulation and public opinion to jointly promote the better development of this industry.
Finally, we also need to realize that many influencers are actually just ordinary young people. They are also growing and trying to find their place. We can't expect them to be flawless and mature from the start. On the contrary, we should give space understanding and encouragement, so that more creators can grow up healthily under the sun.
The development of the Internet celebrity economy requires the whole society to treat it with an inclusive, open-minded and rational attitude. While encouraging innovation and creativity, we need to focus on guiding their sense of social responsibility so that they can create more meaningful content, rather than just pleasing the "fast food culture". If all parties can form a joint force, I believe that the Internet celebrity industry will also be able to move towards a healthier development direction.