Massive Calculations: 2023 Massive Engine Makeup Industry White Paper

Makeup is the second largest segment of the beauty industry, and the global makeup market is expected to reach 466.8 billion yuan by the end of 2023, accounting for 22.7% of the beauty market. China's makeup market is recovering well after the epidemic, and the market size is expected to exceed 60 billion yuan in 2023, accounting for 16.2%. The compound growth rate from 2022 to 2025 is expected to increase to 7.7%. By the end of 2023, China's perfume category is expected to account for 4.4% of the overall beauty market, with a compound growth rate of 19.1% from 2022 to 2025, ushering in rapid development.

1. Makeup category pattern

• Makeup as a whole: the contribution rate of content e-commerce is high, and the advantages of local brands have broken through
• Face makeup: Foundation is the cornerstone to be natural, isolation is the track of opportunity
• Lip makeup: Non-stick cups are just needed, and the gentle shade is lovely
• Eye makeup: Be wild and shiny, and eyebrow pencils are the track of opportunity
• Perfume: To be niche and high-end, oriental notes unleash potential

2. Makeup industry trends

• Makeup trends: moving with the seasons, multi-faceted scenes, Chinese and foreign fusions
• Consumer trends: holiday gift boxes, joint marketing, national style and national tide, diversified functions

Source: Giant Calculations

Full report: 42 pages

The report reads in part: