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American Internet celebrities complained about Musk's "slamming the door": the X platform is not enough to make a fraction of the cost of his video production [with an analysis of the market status of the mobile application industry]

author:Qianzhan Network
American Internet celebrities complained about Musk's "slamming the door": the X platform is not enough to make a fraction of the cost of his video production [with an analysis of the market status of the mobile application industry]

(Image source: Photo.com)

Over the weekend, MrBeast, an American social media influencer, complained that Musk was "picking on the door", arguing that the current advertising revenue share given by the X platform (renamed from Twitter) is too small, which is not enough for a fraction of the cost of making a video. MrBeast's real name is Jimmy Donaldson and he has more than 200 million followers on the Youtube platform. There are currently more than 25 million followers on the X platform.

On Saturday, he uploaded his latest video, "I Spent 7 Days in Solitary Confinement," which garnered more than 9.5 million views within three hours of its release. MrBeast tells his fans on the X platform that he has released a new video for them to hurry up and watch it on the Youtube platform. Subsequently, an X user asked MrBeast to "upload on this platform as well". Musk, the owner of X, also joined the conversation, writing: "Yes. But MrBeast responded: "My videos cost millions of dollars to make, and even if they get 1 billion views on X, the revenue is not enough for a fraction." In a 2022 interview, MrBeast said that his videos typically cost around $1 million to make.

In July last year, Elon Musk posted that the monthly active users of social media platform X reached a new high, exceeding 540 million. The company is undergoing organizational changes to increase its recently declining advertising revenue. Musk had earlier said that X's cash flow was negative due to a nearly 50% drop in advertising revenue, coupled with a heavy debt burden, but he did not provide details.

Fidelity Investments, a U.S. financial services company, believes that the platform has lost about 71.5% of its value since Musk's deal to buy the platform X was struck. Previously, Fidelity helped Musk acquire the X platform for about $44 billion. Fidelity's latest disclosure, as of the end of November 2023, said that the company had once again reduced the value of its X shares. According to the report, although Fidelity helped Musk buy X and hold shares in the platform, the company does not necessarily have inside information on the platform's financial performance. Fidelity also believes that in November 2023, when Musk slammed advertisers at an online event for refusing to trade with X, the value of X lost about 10.7%.

-- The average daily market for mobile app use in the world reached 4.8 hours

From 2019 to 2021, the average daily usage time of global mobile apps continued to increase, reaching 4.8 hours in 2021, an increase of 14.3% from 4.2 hours in 2020.

American Internet celebrities complained about Musk's "slamming the door": the X platform is not enough to make a fraction of the cost of his video production [with an analysis of the market status of the mobile application industry]

- China has the largest number of gaming apps

As of December 2020, the top four categories in terms of the number of mobile apps in China accounted for 59.2%. Among them, the number of game apps is the largest, reaching 887,000, accounting for 25.7% of the total number of apps. This was followed by daily tools, e-commerce and life service apps, with 503,000, 340,000 and 310,000 apps respectively, accounting for 14.6%, 9.9% and 9.0% of the total number of apps, respectively.

American Internet celebrities complained about Musk's "slamming the door": the X platform is not enough to make a fraction of the cost of his video production [with an analysis of the market status of the mobile application industry]

-- IDC services are concentrated in leading Internet companies

Among hyperscalers, Amazon and Google have built the most new data centers in the past 12 months, accounting for more than half of the total. It was followed by Microsoft and Oracle. The leading cloud service providers with the widest reach are Amazon, Microsoft, Google, and IBM, all of which have at least three data centers in all four regions: North America, Asia Pacific, EMEA, and Latin America. Other companies' data centers are mainly concentrated in the United States (e.g., Apple, Facebook, Twitter, and eBay) or China (e.g., Alibaba, Baidu, Tencent).

American Internet celebrities complained about Musk's "slamming the door": the X platform is not enough to make a fraction of the cost of his video production [with an analysis of the market status of the mobile application industry]

Prospective Economist APP Information Group

For more research and analysis of this industry, please refer to the "Analysis Report on Market Prospect and Investment Strategic Planning of China's Mobile Internet Industry" by Qianzhan Industry Research Institute

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