The statements in this article are based on reliable sources and are repeated at the end of this article
Coffee beans from the northern latitudes
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In 2002, when the Ministry of Foreign Affairs was about to sign a contract with a Peking University graduate, he was rejected by the other party because the graduate wanted to go out to work, and even if his parents knelt down and begged, they could not change his mind. [Pathetic]
When his career abroad was in full swing, he resolutely gave up his tens of millions of assets and chose to return to China to farm, which was not understood by many people at the time, and some people even thought that his brain was in water.
This person, who was unexpected at every step, was named Yang Shuchun.
Now that 12 years have passed since Yang Shuchun returned to China to farm, why did he give up on devoting himself to farming in the first place?
01
A talented man from Peking University who refused to enter the Ministry of Foreign Affairs
Yang Shuchun was born in a very ordinary family in Wuxi, Jiangsu, even though his parents who were busy with work had no time to take care of him, but Yang Shuchun's grades have always been among the best in school.
In 1999, Yang Shuchun was admitted to Peking University for the Spanish major with the second place in the city'Xi s liberal arts.
The Ministry of Foreign Affairs was attracted by the attention of Yang Shuchun, who had outstanding achievements, and provided him with an opportunity to study in Spain at public expense, without him having to pay any fees, as long as the one-year study Xi period arrived, Yang Shuchun could officially become a member of the Ministry of Foreign Affairs.
This news is like a pie falling from the sky for their family, Yang Shuchun's parents can't slow down for a long time, and their son can enter the Ministry of Foreign Affairs to work, which is both decent and stable, and they don't have to worry about Yang Shuchun's future anymore.
Father and Mother Yang listened to the praise and envy of the neighbors around them, and their faces were unconsciously full of pride, and they kept sighing that the ancestral tomb was smoking.
However, the joy and excitement of the Yang family's parents did not last long, and on the eve of Yang Shuchun entering the Ministry of Foreign Affairs, he suddenly told his parents that he was going to work and was not going to work in the Ministry of Foreign Affairs.
At this moment, Yang's father and Yang's mother seemed to have auditory hallucinations, and entering the Ministry of Foreign Affairs was something that was difficult for many people to pray to God and worship Buddha, but Yang Shuchun actually said that if he didn't go, he wouldn't go, and at this time they had a sense of powerlessness that hated iron and couldn't become steel.
In order to make Yang Shuchun change his mind, the second elder persuaded him earnestly for a long time, and he almost knelt down for his son.
However, as long as Yang Shuchun made a decision, no one could change it, so he took advantage of his parents' inattention, left a farewell letter, and came to Spain again.
Since then, Yang's father and Yang's mother have not been able to contact their son, and in desperation, they can only refund all the fees for Yang Shuchun's study abroad to the Ministry of Foreign Affairs, and endure the cynicism of the neighbors around them.
No one could have imagined that Yang Shuchun so decisively gave up the job opportunity of the Ministry of Foreign Affairs to work because of a newspaper.
02
Start a business and earn tens of millions
In 2003, Yang Shuchun, who studied in Spain, worked part-time in a newspaper and magazine, and Yang Shuchun and the owner of the newspaper were both football fans and Chinese, so the two had many common topics.
In the eyes of the newspaper boss, Yang Shuchun is very serious and down-to-earth in his work, and he likes this sincere big boy very much, so the boss is very willing to share his successful experience with him, and there is a sentence in it that is the real reason why Yang Shuchun refused the job of the Ministry of Foreign Affairs.
The boss told Yang Shuchun that a person's life should properly challenge some impossible things, and he can't just spend it in comfort, what is the point of seeing the end of the day?
Yang Shuchun, who came to Spain again, had the idea of starting a business, but he knew that his current ability was not enough to support him to break out of his own world, so he chose to work part-time to increase his knowledge while continuing to study for graduate school to accumulate knowledge.
When Yang Shuchun was working, he accidentally found that many manufacturers of goods in Spain were from China, which was a big business opportunity for Yang Shu, and he started a company with the 500,000 yuan he earned from working in the past five years as soon as he completed his studies.
In order to seize the advantage in price, Yang Shuchun signed a cooperation agreement with domestic small commodity manufacturers, purchased from here, sold at a higher price in Spain, and earned the price difference from the middle.
Because Yang Shuchun got the first-hand supply of the manufacturer, he sold it cheaper than other companies, and gradually attracted many agents to cooperate.
In just one year, Yang Shuchun earned the first 10 million, the scale of the company has expanded a lot compared to before, and Yang Shuchun also bought a house.
At this time, he had the courage and confidence to contact his parents, and Yang's father and Yang's mother, who came to Spain, saw their son living here prosperously, and gradually relieved that his son was a big boss abroad, which seemed to be a very beautiful thing.
However, Yang Shuchun's next decision made the second elder, who had not yet recovered from the joy, once again received a huge stimulus.
03
Go back to your hometown and farm
In 2011, Yang Shuchun resolutely sold his company and house in Spain and decided to return to his hometown to farm, which shocked everyone, and no one understood that he was willing to give up tens of millions of assets abroad in order to farm.
For Yang Shuchun, his career has reached its peak, and his life has become dull, and the words of the newspaper boss have once again sounded in his ears, not to mention that he himself is not a person who is content with the status quo.
Yang Shuchun chose to go home to farm, not because of his impulsive whim, but because after a lot of research, he took a fancy to the market prospects of organic vegetables.
He cooperated with several classmates, some contributed and some contributed land, so Yang Shuchun invested all his net worth into it, bought a piece of land as a farm, and began to grow organic vegetables and black pigs.
They did not go very well in the early days of their business, and the cultivation cost of organic vegetables was high, so the price would be higher, but in the eyes of many people who don't know, organic vegetables are not much different from ordinary vegetables, so the sales are very dismal after entering the market.
Yang Shuchun's marketing skills during his graduate studies came in handy at this moment, as he contacted many newspapers and media outlets to promote his farm and popularize the differences between organic and ordinary vegetables.
Facts have proved that this method is really effective, and many people have a natural trust in Peking University, so many people with good conditions are willing to believe in Yang Shuchun and buy vegetables and pork from the farm, and the benefits of the farm have gradually improved.
In the era of rapid development of e-commerce, Yang Shuchun also quickly seized this opportunity and founded the "Peking University Yangge" brand, and sold the farm's products to the whole country through the Internet.
Now "Brother Yang of Peking University" has opened more than 100 stores across the country, and Yang Shuchun's worth has already exceeded 100 million, but his ambition is far more than that: "My ultimate goal is to make our services cover the whole country." ”
04
Organic vegetables
In order to grow organic vegetables, Yang Shuchun is willing to give up large foreign companies and tens of millions of assets, so what is special about organic vegetables?
Organic vegetables are cultivated without the use of chemical fertilizers or pesticides, and even if they do, they are composted by homemade.
For example, Yang Shuchun's farm uses black pig manure as fertilizer to increase the fertility of the soil, in addition, all kinds of wood chips or vegetable leaves and grasses are organic fertilizers.
Nowadays, more and more people like organic vegetables, the main reason is that it does not have chemical residues like ordinary vegetables, and it will not cause any harm to the body.
The mineral content of organic vegetables such as iron, magnesium and vitamins is almost twice as much as that of ordinary vegetables, because there is no contact with chemical materials, the nutrients of vegetables are restored to their original ecology, and there are almost no heavy metals or nitrites that are easy to cause cancer, so eating organic vegetables often can reduce the chance of lesions.
Although the moisture content of organic vegetables is not as high as that of ordinary vegetables, it will not have the strange taste and chemical taste left by pesticides, but retain the taste and nutritional value of the vegetables themselves, and the taste will be more crisp and sweet.
For example, organic cucumbers, just smelling their aroma with their nose are already very strong, and they are more crispy and delicious than ordinary cucumbers in your mouth.
Long-term consumption of organic vegetables can allow us to consume more natural nutrients, and can also improve the body's immunity to a certain extent, and the fiber rich in organic vegetables plays a great role in reducing the risk of cancer and heart disease.
There is no chemical pesticide in organic vegetables, if you insist on using it, you can restore our mind to clarity, take organic oil and wheat cabbage as an example, not only rich in a lot of vitamins, but also contains calcium and protein, which can control cholesterol to a certain extent, and also has a good therapeutic effect on some people with neurasthenia.
Therefore, the price of organic vegetables is much more expensive than ordinary vegetables, which gives many people the opportunity to exploit loopholes, and many businesses sell ordinary vegetables as organic vegetables with shoddy quality, so how should we distinguish organic vegetables?
When buying vegetables, the most convenient way is to check whether the packaging is labeled with the green label of "Chinese Organic Products", if there is only a certain merchant or production place, then the vegetable may not be officially sourced organic food.
In addition, we should also pay attention to the information on the outer packaging of vegetables, so as to ensure that we buy fresh and healthy organic vegetables.
When observing the appearance of vegetables, if there are white or other colored spots on the skin, it is likely that there are traces of chemical residues, compared to organic vegetables, the fruit of this type of vegetable is on the large side, and the peel may also have some wrinkles, so pay careful attention when buying.
Compared with ordinary vegetables, organic vegetables may not be very fresh on the outside when they are first bought, but they will last a little longer, and those vegetables that are fresh at first glance may form some brown spots on the surface within three or two days, which are all the effects of chemicals.
05
epilogue
From refusing to enter the Ministry of Foreign Affairs, to creating a world of his own abroad, to returning to his hometown to take root on the farm and grow organic crops, almost every step Yang Shuchun took was unexpected by everyone.
Yang Shuchun's actions, as he himself said, are in constant struggle every day, and he also uses his strength to attract many like-minded partners.
Nowadays, everyone's requirements for food are becoming more and more strict, and many people have begun to pursue the purchase and consumption of organic vegetables, and Yang Shuchun's dream is to hope that more and more people can eat healthy and pollution-free organic vegetables. #文章首发挑战赛#
Resources
[1] Communist Party Member Network - Peking University graduates refuse to be diplomats to farm
[2] China Network Television - Fortune World
[3] Chinese Government Network - CCTV Prosperity Entrepreneurship Summit Held by "Role Model to the Side and Walk into Shandong" _Local Report_News_Chinese Government Network
[4] CCTV - [Get Rich] Peking University Graduates Refuse to Be Diplomats to Farm (20140527)_Sannong_CCTV.com 302 Found
[5] Zhuhai Market Regulation - Green Food Certification is not just a matter of printing it, it teaches you to identify the authenticity of the mark
[6] Agriculture and Forestry TV - What is the difference between ordinary vegetables and organic vegetables?