来源 | 赢商网（ID：winshang）
Author | Chen Qiqi
封面&头图来源 | 岭南天地
The New Year's Day holiday is booming, and the offline consumer market continues to be hot!
▶▶ Cultural tourism: According to the data center of the Ministry of Culture and Tourism, during the three-day New Year's Day holiday, there were 135 million domestic tourism trips nationwide, an increase of 155.3% year-on-year and 9.4% over the same period in 2019 on a comparable basis, and domestic tourism revenue of 79.73 billion yuan, a year-on-year increase of 200.7% and an increase of 5.6% over the same period in 2019. The national cultural and tourism market was stable and orderly during the holiday.
▶▶ Retail & Catering: According to the Ministry of Commerce's business big data monitoring, the sales of key retail and catering enterprises nationwide increased by 11.0% year-on-year. The sales of gold, silver, jewelry, building materials and furniture of key retail enterprises monitored by the Ministry of Commerce increased by 21.2%, 13.1% and 12.9% respectively year-on-year.
▶▶ Meituan: On January 1, Meituan released consumption data for the New Year's Day holiday, showing that Shanghai, Beijing, Chengdu, Shenzhen, and Guangzhou ranked among the top five in the country in terms of consumption scale, with the national dine-in online transaction volume increasing by more than 230% year-on-year, and the number of orders for leisure and entertainment such as party, hearth tea, and livehouse increased by 225% year-on-year.
▶▶ Box office: According to the statistics of the National Film Administration, the total box office of the film during the 2024 New Year's Day holiday (December 30, 2023 to January 1, 2024) will be 1.533 billion yuan, creating a new record in the same period, with 36.6 million moviegoers, and the box office of domestic films is 1.411 billion yuan, accounting for 92.04% of the market, and the top 5 films at the box office are: "Twinkle and Twinkle Star" 588 million yuan, "Annual Meeting Can't Stop!" 229 million yuan, "Goldfinger" 218 million yuan, " "Sneak" is 172 million yuan, and "If You Are Honest Do Not Disturb 3" is 54.41 million yuan.
100+ department stores and shopping malls nationwide
New Year's Day Transcript!
According to the public information and the official data provided by the enterprise/project, Winshang.com sorted out the New Year's Day report card of 100+ department stores and shopping malls across the country, and the data shows that the passenger flow and sales of shopping malls have generally increased significantly, and the consumer market continues to improve.
Some companies disclose the performance of their stores nationwide or in some regions:
▶▶ CapitaLand's total passenger traffic during the New Year's Day holiday in shopping malls across the country increased by more than 80% year-on-year in 23 years: in East China, the passenger flow of Suzhou Center (December 31) exceeded 630,000, the passenger flow of Raffles City on the North Bund increased by 1.5 times year-on-year, and the passenger flow of Raffles City Ningbo increased by more than 2 times year-on-year, and in North China, the passenger flow of CapitaMall Xuefu in Beijing and CapitaMall in Hohhot increased by more than 100% year-on-year in 23 years, and in West China and South China, the passenger flow of Raffles City in Chongqing increased by 113% year-on-year in 23 years The passenger flow of Chengdu CapitaMall Xinnan increased by more than 2.5 times year-on-year in 23 years, the passenger flow of Guangzhou CapitaMall Yunshang increased by nearly 150% year-on-year in 23 years, and the passenger flow of Wuhan CapitaMall Wusheng increased by 1.5 times year-on-year in 23 years in central China.
▶▶ On December 31, the outbreak rate of 25 Wanda Plazas in 13 cities in Anhui Province reached 302%, the explosion rate of passenger flow reached 248%, and the sales explosion rate reached 155%, the passenger flow of 8 squares exceeded 100,000, and the passenger flow of 15 squares hit a new high for the year.
In addition, the passenger flow of four Wanda Plazas, including Yangzhou Hanjiang, Xuzhou Yunlong, Nanjing Jiangning and Nanjing Wanda Mao, exceeded 100,000 on Chinese New Year's Eve.
In addition, according to the announcement of Wanda Commercial Management Shenzhen Company, Dongguan Houjie, Dongguan Humen, Dongguan Dongcheng, Dongguan Chang'an, Huizhou Daya Bay, Jieyang Rongcheng, Shenzhen Longgang, Meizhou Meijiang 8 Wanda Plazas The passenger flow during the New Year's Day holiday exceeded 100,000+, of which Dongguan Houjie, Dongguan Humen, Dongguan Dongcheng, Huizhou Daya Bay 4 Wanda Plazas exceeded 100,000+ for two consecutive days.
▶▶ The total passenger flow of the five major malls (kk mall, kk one, kk time, Nanshan kingkey Baina Plaza, and Shajing kingkey Baina Plaza) under Shenzhen Kingkey Baina Commercial increased by 100% year-on-year during the New Year's Day, and sales increased by 56% year-on-year, reaching a new high.
▶▶ The total passenger flow and sales of Golden Eagle Trading's stores across the country during the three-day New Year's Day holiday have hit a record high, with the total passenger flow exceeding 4 million, up 110% year-on-year, and the actual sales of 550 million, up 30% year-on-year, among which the single-day passenger flow of Xuzhou Pengcheng Plaza store exceeded 400,000, a record high, and the passenger flow of Xuzhou ranked first in Xuzhou on New Year's Eve.
▶▶ During the New Year's Day, the sales of 10 stores in 4 cities in East China increased by 63.2% year-on-year, the passenger flow increased by 110.6% year-on-year, and the active members increased by 55.5% year-on-year.
▶▶ The total passenger flow of all projects under OCT Commercial Management Company exceeded 1.4 million in three days, an increase of nearly 60% year-on-year, and the total turnover in three days increased by nearly 50% year-on-year, and the total passenger flow of OCT urban projects (OCT Building, Creative Cultural Park, Happy Hour, and Hua Life Hall) during the three-day New Year's Day holiday exceeded 120,000 person-times, of which OCT Building increased by 70% year-on-year, Creative Cultural Park increased by 68% year-on-year, and Happy Hour increased by 139% year-on-year.
▶▶ More than 40 stores of department stores, shopping centers and outlets under Bailian Co., Ltd. increased by 92% year-on-year in the same period last year, and the overall sales growth exceeded 50%. Among them, the sales of cosmetics doubled year-on-year, the sales of jewelry, shoes and bags, and household products increased by 90% year-on-year, and the sales of other categories showed double-digit growth year-on-year. Bailian Outlets nationwide stores increased by two percent year-on-year in the same period last year, and the overall increase in passenger flow increased by more than seventy percent, Qingpu Bailian Outlets' sales on New Year's Day hit a record high, and Changsha Bailian Outlets hit a record high in passenger flow and sales during the same period of the festival.
Source: Enterprise official
The New Year's Day results of major cities were released
Who is better?
Shanghai's online and offline consumption during the New Year's Day holiday exceeded 40 billion, and the offline passenger flow in 35 business districts increased by 80% year-on-year
According to the monitoring of the Consumer Market Big Data Laboratory (Shanghai), during the festival (3 days from December 29 to 31, 2023, T+1), the city's online and offline consumption reached 40.27 billion yuan: the amount of offline consumption payment was 25.56 billion yuan, an increase of 38.7% year-on-year over the same period of last year's festival and 11.7% year-on-year for the same period of 2019, and the amount of online consumption payment was 14.71 billion yuan, an increase of 7.8% year-on-year and 37.1% year-on-year for the same period of 2019.
The total offline passenger flow of the city's 35 key business districts reached 15.48 million, an increase of 80% over the same period last year, and the performance of some shopping malls was gratifying, such as the Longhua Club on December 31, the passenger flow exceeded 60,000 people, a new high since the operation period......
In addition, the total sales of Nanjing Road Pedestrian Street business district increased by 52.6% year-on-year during the same period last year, the 10 popular IPs and 18 key shopping malls in Xujiahui business district jointly opened the New Year's Eve season in Xujiahui, and the sample sales increased by 26.2% year-on-year during the same period last year, the sales of 8 shopping malls in Baoshan business district increased by 35.8% year-on-year during the same period last year, the three major business districts of Nanjing West Road, Suhewan and Daning achieved a bumper harvest in sales and passenger flow. The sales of key shopping malls such as Suhewan Vientiane World during the festival reached 260 million yuan, an increase of 17.8% over the same period last year.
Source: Photo.com
The passenger flow of 60 key business districts in Beijing was 22.175 million, a year-on-year increase of 40.5%
According to the data of the Beijing Municipal Bureau of Commerce, during the New Year's Day holiday, the key monitoring department stores, supermarkets, specialty stores, catering and e-commerce enterprises achieved sales of 2.51 billion yuan, of which catering consumption grew strongly, with a year-on-year increase of 27.9%. Driven by the "Beijing Hot Pot Food and Culture Festival", the revenue of many restaurants rose sharply, and the turnover of Quanjude, Donglaishun and Xiabu Xiabu increased by 85.8%, 60% and 34.6% year-on-year respectively.
The passenger flow of the city's 60 key business districts was 22.175 million, a year-on-year increase of 40.5%. Among them, the passenger flow of Wangfujing business district, Zhongguancun business district and Qianmen Dashilan business district reached 629,000, 263,000 and 241,000 respectively, an increase of 77.3%, 92.7% and 93.5% year-on-year respectively.
The total sales of Shenzhen's eight mainstream business districts during the New Year's Day holiday reached 7.512 billion yuan, a year-on-year increase of 14.6%
According to the data of the Shenzhen Municipal Bureau of Commerce, during the three-day New Year's Day holiday, the total sales of Shenzhen's eight mainstream business districts (Huaqiangbei business district, Futian CBD business district, Bao'an Central business district, Houhai business district, Dongmen business district, Caiwuwei business district, Longhua International business district, and Longgang Central City business district) reached 7.512 billion yuan, a year-on-year increase of 14.6%. (*UnionPay consumer data, excluding online)
The total passenger flow of the eight mainstream business districts exceeded 8.52 million, a year-on-year increase of 77.3%. Among them, the passenger flow of Bao'an Central Business District, Longgang Central Business District, Futian CBD Business District and Huaqiangbei Business District reached 1.5 million, 1.48 million, 1.43 million and 1.01 million respectively, a year-on-year increase of 51%, 34%, 129% and 105%. Hong Kong people go north to spend on New Year's Eve, and the performance is still very eye-catching on this New Year's Day.
The cumulative flow of people during the three-day New Year's Day holiday in Guangzhou's Tianhe Road business district was about 6.12 million
According to the monitoring data of the Ministry of Commerce, during the "New Year's Day" Golden Week, the sales of key monitored retail enterprises in Guangzhou increased by 10% year-on-year, an increase of 13% compared with 2019, and the sales of key monitored catering enterprises increased by 32% year-on-year and 11% compared with 2019.
According to data provided by the Guangzhou Municipal Bureau of Commerce, the cumulative passenger flow of Tianhe Road business district during the three-day New Year's Day holiday was about 6.12 million, a year-on-year increase of 112%, the total passenger flow of Beijing Road Pedestrian Street was 1.812 million, an increase of 129% over New Year's Day in 2023 and 90.7% over the New Year's Day holiday in 2019, and the total turnover is expected to be 261 million yuan, an increase of 80% over 2023 and 65% over 2019.
In addition, the passenger flow of Chimelong-Wanbo business district was about 1.454 million, a year-on-year increase of 70.8%, and the sales volume was about 82.26 million yuan, a year-on-year increase of 82%.
Chengdu's average daily consumption scale of service retail on New Year's Day ranked third
According to data from Meituan and Dianping, during the New Year's Day holiday, the average daily consumption scale of Chengdu's service retail ranked third among all cities in the country, and popular business districts such as Chunxi Road, Wannianchang/MixC and Huayang ranked higher in terms of order volume. Catering consumption ushered in a peak, and the number of catering stores in Chengdu that launched "New Year's Eve" themed group purchase packages increased by more than 240% year-on-year on the first two days of the holiday, and the number of orders for related packages increased by more than 840%.
Chongqing Jiefangbei-Chaotianmen business district New Year's Day holiday passenger flow increased by 40% year-on-year
According to monitoring, 24 sample shopping malls, shopping centers, characteristic blocks and key commercial and trade enterprises in Yuzhong District, Chongqing, achieved a total sales of 159 million yuan during the festival, an increase of 29.35% over the same period last year, and the passenger flow in the business district rebounded steadily, an increase of 31.96% over the same period last year.
Sampling data shows that from December 29, 2023 to December 31, 2023, the cumulative passenger flow of Jiefangbei-Chaotianmen Commercial District reached 2.37 million, a year-on-year increase of 40%, and the cumulative passenger flow on Chinese New Year's Eve reached 1.17 million. The 19 sampled enterprises achieved sales of 79.0351 million yuan, an increase of 28.25% year-on-year.
In the landmark business district of Daping City, the cumulative flow of sampled enterprises reached 914,000 person-times in three days, and the sales volume reached 58.24 million yuan, a year-on-year increase of 25.36%. The Hualongqiao emerging business district has begun to take shape, with a cumulative passenger flow of 237,000 in three days, a year-on-year increase of 717.24%, and the sales of Chongqing Tiandi (including Jialing Center and Aquarium) increased by 48.48% year-on-year.
Source: Photo.com
Tianjin's sales revenue during the New Year's Day holiday was 1.28 billion, a year-on-year increase of 9.2%
According to the data of 296 key monitoring enterprises by the Tianjin Municipal Bureau of Commerce, a total sales revenue of 1.28 billion yuan was achieved during the New Year's Day holiday, a year-on-year increase of 9.2%, and the passenger flow was 7.49 million, a year-on-year increase of 43.6%; The 106 supermarket chains monitored sold 120 million yuan during the festival, flat year-on-year, and the transaction volume of 6 key wholesale markets reached 440 million yuan, an increase of 26.7% year-on-year, and the transaction volume was 58,000 tons, an increase of 31% year-on-year.
The city's shopping malls and department stores were booming, with the sales of 78 large department stores and commercial complexes monitored reaching 550 million yuan, an increase of 9.9% year-on-year, and the passenger flow of 5.998 million person-times, an increase of 57.2% year-on-year.
Nanjing's 33 department stores sold 840 million yuan during the three-day holiday
During the New Year's Day holiday, 138 commercial and trade enterprises monitored by the Nanjing Municipal Bureau of Commerce achieved sales of 1.8 billion yuan, a year-on-year increase of 34.9 percent, and the number of visitors to supermarkets and catering enterprises reached 4.766 million, a year-on-year increase of 58 percent.
The 33 department stores that were monitored achieved a total sales of 840 million yuan during the three-day holiday, a year-on-year increase of 27.3%. The four shopping malls of Xinjiekou business district, Deji Plaza, Central Shopping Mall, Nanjing Xinbai and Golden Eagle Xinjiekou Store achieved a total sales of 610 million yuan during the New Year's Day holiday, a year-on-year increase of 25.6%. The traffic of major shopping malls in Yuantong business district has increased significantly compared with daily weekends, with Golden Eagle World increasing by about 40%, and Huacai Tiandi and Wuyue Plaza increasing by more than 200%.
100 commercial and trading enterprises in Suzhou raised 916 million yuan on New Year's Day 3
According to data from the Suzhou Municipal Bureau of Commerce, the city's 100 key commercial and trade enterprises are expected to achieve sales of 916 million yuan from December 30 to January 1, 2023, an increase of 16.6% over the same period last year. In terms of business districts, the sales of 10 key commercial monitoring enterprises in the three major business districts of Gusu District increased by 24.9% year-on-year on the first day of the holiday, and the average daily passenger flow of key commercial complexes in Wuzhong District reached 45,000, a year-on-year increase of 35%.
The revenue of 25 shopping malls in Hangzhou during the New Year's Day holiday was 321 million yuan, a year-on-year increase of 6.5%
Two days before the New Year's Day holiday (December 30-31, 2023, and December 31, 2022-January 1, 2023 for the same period), the consumption amount of the five major industries of retail, catering, wholesale, accommodation and entertainment in Hangzhou was 6.859 billion yuan, a year-on-year increase of 36.9%, of which retail and catering were 4.195 billion yuan and 658 million yuan respectively, an increase of 24.4% and 16.7% year-on-year, respectively.
On the evening of December 31, according to the monitoring and statistics of the Municipal Bureau of Commerce, the total number of consumption transactions in Qianjiang New Town, Wulin Square and Hubin Business District was 987,400, a year-on-year increase of 39.8%, and the consumption amount was 451 million yuan, a year-on-year increase of 23.0%. The sales of Wulin business district and Hubin business district reached 172 million yuan and 126 million yuan respectively, an increase of 68.6% and 13.5% year-on-year respectively.
During the New Year's Day, 25 key monitoring shopping malls such as Hangzhou Tower achieved revenue of 321 million yuan, a year-on-year increase of 6.5%, of which the average growth rate of Longhu Tianjie and Linping Intime City exceeded 40%.
Two days before the Ningbo holiday, 50 companies raised 386 million yuan
According to the monitoring data of the Ningbo Municipal Bureau of Commerce, during the Golden Week (December 30-31, 2023), the city's 50 key monitoring sample enterprises achieved a cumulative sales (turnover) of 386 million yuan, a decrease of 1.6% from the same period last year (393 million yuan) and an increase of 5.4% from the same period in 2019 (367 million yuan).
In terms of business formats, 9 sample catering enterprises achieved a turnover of 10.14 million yuan, a year-on-year increase of 224%, and 7 shopping malls and 8 department stores achieved a turnover of 97.75 million yuan and 112 million yuan respectively, a year-on-year decrease of 1.4% and 2.5%, basically remaining stable.
From December 30 to 31, 2023, the total sales of the four major department stores in Haishu were 84.923 million yuan, a year-on-year increase of 22.6% compared with the sales of last year's New Year's Day holiday, and the total sales of 9 sample enterprises in Jiangbei reached 55.3754 million yuan, an increase of 16% over the same period last year.
Hunan focuses on monitoring the total retail sales of retail and catering enterprises on New Year's Day of 552.051 million yuan
According to the monitoring data of the Ministry of Commerce, the total retail sales of key monitored retail enterprises and catering enterprises in Hunan Province during the New Year's Day were 552.051 million yuan, an increase of 13.62% over the same period in 2019. Among them, the sales volume of retail trade was 544.1122 million yuan, an increase of 13.4% over the same period of 2019, and the sales volume of catering industry was 7.9358 million yuan, an increase of 30.2% over the same period of 2019.
Source: Photo.com
Shandong's 500 retail enterprises sold 2.24 billion yuan on New Year's Day
During the 2024 New Year's Day holiday, 500 key retail enterprises in Shandong Province achieved sales of 2.24 billion yuan, an increase of 8.4% over last year's New Year's Day holiday. In terms of consumption type, the sales of goods reached 2.17 billion yuan, an increase of 7.5 percent over last year's New Year's Day holiday, and the catering revenue reached 72.221 million yuan, an increase of 46.2 percent over last year's New Year's Day holiday. Among them, the flow of people in the seven major commercial complexes in Jining urban area increased by more than 35% compared with usual during the holiday.
During Haikou's New Year's Day, the total tourism revenue increased by 92.1%, and the duty-free sales on the outlying islands on the first day of the holiday amounted to 182 million yuan
According to Haikou, during the New Year's Day holiday, Haikou received 461,900 tourists, a year-on-year increase of 109.3 percent, and achieved a total tourism income of 544 million yuan, a year-on-year increase of 92.1 percent.
According to Haikou Customs, on the first day of the 2024 New Year's Day holiday, that is, on December 30, 2023, Haikou Customs supervised a total of 182 million yuan of duty-free sales on outlying islands, an increase of 6.8% over the first day of the 2023 New Year's Day holiday (the same below), 26,600 duty-free shoppers, an increase of 32.8% over the same period in 2023, and an average consumption of 6,843 yuan per capita.
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